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PODCAST

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn"t easy, but they were made for it. I"m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You"re going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you"re launching your first

business entrepreneurship

All Episodes

11:52

#424 - The Product / Marketing Matrix

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/20

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat. In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of

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05:33

#423 - Why “Easing Back In” is Killing Your Consistency

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/19

You’ve probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again. In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you’ve fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn’t know you needed. P.S. We just hit 10

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07:55

#422 - Brands are Built With People Not Products

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/18

Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect with. In this episode of Built By Business, I break down why your product isn’t your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark’s influencer strategy to Nike’s use of iconic athletes, the pattern is clear: brands grow when people lead the narrative. I also share tactical strategies you can

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14:20

#421 - Real Conversations, Real Strategy: A Look...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/17

Amazon just rolled out a new ASIN Performance Alert feature—and we’re already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership. In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications. Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we’re working on

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13:35

#420 - I Couldn’t Build My Own Amazon AI Software… So...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/16

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it. I walk you through the moment I saw Scott Needham’s LinkedIn post, booked a demo with co-founders Connor Mulholland and Jake Ryan, and immediately

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12:53

#419 - Major Seller Fulfilled Prime Changes: What You...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/15

Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties. In this episode, I break down exactly what’s changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own

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10:06

#418 - Why Online Courses are Completely Dead Now

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/14

I’ve sold thousands of online courses—and I’m telling you right now: the traditional course model is dying. With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It’s gone. In this episode, I break down: What ChatGPT has replaced in the education space Why I’m shifting away from selling static courses and into real-time coaching All my resources at: www.andyisom.com

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08:51

#417 - Tariffs Just Dropped: Here’s What It Means for...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/13

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin. In this episode, I break down: What the new tariff changes acutally mean for sellers How this will impact shipping rates and inventory flow A clip from our

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10:53

#416 - If You Want Bigger Results, Start Acting Like...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/12

You say you want 7-figure results. But are you actually running your business like a 7-figure brand? In this Monday episode, we’re breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling. I’ll walk you through the exact habits, systems, and creative upgrades you should focus on this week to level up your brand and stop thinking like a side hustle. Plus, I share: An update on the U.S.–China tariff talks from this weekend’s summit

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16:35

#415 - Who Really Wins From Chinese Tariffs?

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/11

Tariff talks between the U.S. and China have officially started in Switzerland, and they’re expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here’s the uncomfortable truth: These tariffs may actually help Chinese sellers more than they hurt them. In this episode, I break down how Chinese factories are still able to undercut U.S. brands—thanks to lower cost of goods, undervaluing shipments, and manipulating HS codes. I reference a

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14:42

#414 - The Part No One Wants To Talk About

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/10

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive. But here’s the truth: this is the part that actually builds a brand. In this episode, I’m breaking down what happens after the initial wins—and why learning to master the boring stuff is exactly what separates sellers who scale from those who stall. Plus, I cover this week’s Amazon

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14:09

#413 - Welcome to Built by Business with Andy Isom

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/05/09

In this kickoff episode under the new Built by Business name, I’m catching you up on everything I’ve been doing behind the scenes… and why I’m back behind the mic with a clearer mission than ever. This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025. 🔄 What I cover: Why I renamed the podcast from Selling on Amazon to Built by Business What I’ve been working on inside my Amazon agency Weavos Helping students in my

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19:27

#417 - Past sales are a poor predictor of future sales

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/03/06

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake. For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn’t account for was the actual market demand beyond our own sales numbers. I break down the risks of over-relying on historical data, how we adjusted our approach, and what

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22:20

#416 - As technology and AI advances, this one...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/02/12

Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently. In this episode, I share my thoughts about how to stand out in a "level playing field" with AI impacting almost every stage of the business process. ➡️ All my resources: https://www.andyisom.com/

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33:41

#415 - How to Justify a Premium Pricing Strategy on...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/02/06

Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value. If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives. ➡️ All of my resources:

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33:26

#414 - How Tariff Changes Will Shake Up E-Commerce in...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/02/04

The biggest shake-up to e-commerce in years is happening right now, and if you’re selling on Amazon, you have to adapt… or risk getting crushed by rising costs and supply chain chaos. Let’s talk about what these new tariffs and policies mean for you—and how you can still win in 2025! New tariffs on Canada and Mexico, the end of the de minimis threshold, and rising costs—what does this mean for Amazon sellers? Today, I’ll break down the biggest changes and, more importantly, what you need to do to

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07:13

#8 - Five Years Later: My Amazon FBA Lessons,...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/01/31

This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together. Since recording my original 8-episode mini-series in 2020, I’ve launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025. In this episode, I’m sharing my biggest takeaways, the mistakes I made, and the most important things I would do differently if I were starting today. Key Topics Covered:

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09:27

#7 - Scaling Your Amazon Business: Smart Growth...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/01/27

Your Amazon business is growing, and now it’s time to take it to the next level. In this episode, I’m diving into scaling your Amazon FBA business the smart way—without burning out or running out of cash. We’ll cover how to manage inventory as sales grow, strategically launch new products, outsource tasks to save time, and run ads profitably to boost visibility. Scaling isn’t just about adding more products; it’s about controlled, steady growth that protects your cash flow and positions your

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10:35

#6 - Amazon FBA Legal Guide: Trademarks, Taxes, and...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/01/23

Selling on Amazon is more than just finding a winning product—it's about understanding the legal side of the business to avoid costly mistakes. In this episode, I’ll break down the must-know legal essentials to keep your Amazon business compliant and profitable in 2025. We’ll cover trademarks, patents, taxes, Amazon's strict FBA requirements, and even how to properly pay yourself without hurting your cash flow. I’ll also walk you through how to check for existing trademarks and patents using

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11:15

#5 - The 7 Strategies for Long-Term Amazon Success:...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2025/01/20

You’ve done the hard work to get your product on Amazon, but what does it take to achieve long-term success? In this episode, I’m breaking down 7 essential strategies to help you stay organized, connect with customers, and scale your Amazon FBA business without burning out. We’ll dive into everything from creating a daily routine, planning your inventory like a pro, and engaging with your customers, to branding, social media, and streamlining your operations. These are the exact strategies I

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511 results

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