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PODCAST

Retail Remix

Retail TouchPoints

The rules of retail are constantly changing. Today, we"re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry"s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners,

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All Episodes

32:51

Brand vs. Demand: Navigating the Duality of Marketing...

Retail Remix ·

2023/07/24

Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while performance or demand marketing focuses on delivering measurable results such as lead generation, sales and revenue. The real challenge for modern marketing teams is balancing the two strategies while ensuring long-term goals are not compromised. So, how can marketing teams invest their resources in creating content that delivers immediate

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28:15

Why Retailers Needs to Rethink the Checkout Experience

Retail Remix ·

2023/07/17

Consumers today demand seamless and personalized shopping experiences across all channels – that even applies to the checkout experience. But the reality is the payment process is still cumbersome and complex online. Shilpi Narang, SVP of Customer Experiences at Bolt, believes that identity can help unlock shopping innovation on any surface. During this episode of Retail Remix, hear how the payment experience can be reimagined to boost conversions and drive long-term loyalty. Listen in to

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24:33

How Companies Like American Eagle Are Innovating...

Retail Remix ·

2023/07/10

ThredUP's annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why? Because consumers, especially Gen Z, are looking to make smarter, more eco-friendly buying decisions. Brands like American Eagle are tapping into this growing market by partnering with thredUP to offer innovative programs through apps like Snapchat that appeal to their young, digital-savvy customers. These initiatives reflect the brand's

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43:42

How Augmented Reality is Driving Contextual Commerce

Retail Remix ·

2023/06/26

For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we're finally seeing the technology being used in creative and innovative ways. During this episode of Retail Remix, our host Alicia Esposito speaks with Neil Redding, Head of Product at Auki Labs, about how AR can drive the entire customer experience, from discovery to conversation. Neil also shares how his company is fueling AR innovation by helping people, technology and AI interact in physical

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31:45

How Tech Can Enhance In-Store Merchandising,...

Retail Remix ·

2023/06/19

Shoppers are looking for more immersive in-store experiences – from personalized attention to customization and convenient access to products. But crafting the perfect in-store experience means understanding what your customers expect and incorporating technology thoughtfully to empower both shoppers and associates. During this episode of Retail Remix, our host Alicia Esposito chats with Beth Warren, SVP of Marketing for Creative Realities, a company that helps brands select and implement

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28:24

Creating Immersive Brand Experiences with Data-Driven...

Retail Remix ·

2023/06/12

The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and what they don't even know they need yet! During this episode of Retail Remix, host Alicia Esposito

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34:40

The Evolution of the Creator Economy

Retail Remix ·

2023/06/05

The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities? During this episode of Retail Remix, our host Alicia Esposito talks with Rodney Mason, Head of Marketing and Brand Partnerships for LTK. The pair chat about how the creator

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30:17

Staying Human in a Robot World: The Power of H2H...

Retail Remix ·

2023/05/29

In today's digital world, getting caught up in the constant need for online presence and engagement is easy. With the rise of always-on communication channels, leveraging every robot available to maintain a genuine connection with customers can be tempting. However, many successful brands recognize the importance of staying true to the Human-to-Human (H2H) engagement philosophy.During this episode of Retail Remix, host Alicia Esposito chats with Tony Drockton, Founder and Chief Cheerleader

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18:50

Shopping Center Marketing: Retail’s Most Expensive...

Retail Remix ·

2023/05/22

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked into lease agreements and these resources either go unused or are not fully optimized? That’s why Sean Snyder, Founder and President of Engagement Agents, calls

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30:21

Web3: A New Era of Shopper Experience and Expression

Retail Remix ·

2023/05/15

The success of any brand hinges on its ability to deliver personalized and immersive customer experiences. Enter Web3, which unlocks a new infrastructure and new capabilities for digital teams to give shoppers more control over their experience. Chris Silver, Co-founder of the customer loyalty platform BambuMeta, brings a wealth of knowledge and expertise on this topic as he and his team explore the various ways brands can embrace Web3 to enhance customer engagement and drive

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32:54

How Qalara is Helping Ethical Brands Scale

Retail Remix ·

2023/05/08

As businesses expand globally, they begin to face more complex issues such as global payments, ambiguous compliance requirements and language barriers – and that’s just naming a few! But Aditi Pany founded Qalara to help small and emerging brands scale more seamlessly, and empower retailers to discover these brands, too! During this episode of Retail Remix, host Alicia Esposito sits down with Aditi to learn about why she wanted to create a platform designed to support the growth of

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21:12

Youthforia Founder on Creating Content that...

Retail Remix ·

2023/05/01

Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer. Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup brands connect with consumers – from social media and beyond. During this episode of Retail Remix, host Alicia Esposito chats with Fiona

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32:43

Unlocking the Power of Subscription Commerce

Retail Remix ·

2023/04/24

Subscription models have evolved beyond offering consumers merely convenience and savings. Look at companies like FabFitFun, which now offer curation tools, loyalty programs, access to community and so much more to create a loyal customer base. During this episode of Retail Remix, host Alicia Esposito chats with Paul Chambers, CEO and Co-founder of the Subscription Trade Association (SUBTA). The pair talk about how brands and even media companies are working together to unlock the power of

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32:52

How Tractor Supply Uses Technology to Engage and...

Retail Remix ·

2023/04/17

As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals to create a differentiated customer experience? During this episode of Retail Remix, we listen in on a conversation between our

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37:08

Bringing Food & Beverage Innovation to Target

Retail Remix ·

2023/04/10

Expanding your brand into a new market or category can be tricky. How much should you innovate and expand upon what you already do? What do customers expect from such an experience? Rick Gomez, EVP and Chief Food & Beverage Officer at Target, played a crucial role in transforming the retailer’s identity from a typical retailer with limited food and grocery options to a comprehensive grocery store. Last summer, at the Retail Innovation Conference & Expo in Chicago, Rick shared a

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43:34

Closing the Gap Between Digital & Physical Luxury...

Retail Remix ·

2023/04/03

In the luxury space, in-person experiences are still king. Brand representatives are able to provide high-touch service that allows them to personally consult, fit and connect with customers. But as consumers increasingly consult digital channels, luxury brands are struggling to truly capitalize on new service and engagement opportunities. During this episode of Retail Remix, host Alicia Esposito chats with Olivia Steele, Co-founder of Conversation Couture, a virtual sales training and

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36:28

The Future of Connected Experiences: From CPG...

Retail Remix ·

2023/03/27

Connected product experiences require so much more than a QR code and call to action. Brands need detailed insight into audience interests and expectations, robust technology to bridge the gap between physical products and digital experiences and, of course, powerful storytelling forged by a genuine connection established between customers, brands and products. With a highly functional and engaging connected product experience, businesses can foster brand loyalty while boosting sales

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24:05

How LePrix is Using Tech to Advance Luxury Wholesale

Retail Remix ·

2023/03/20

Retail TouchPoints has been studying and reporting on the evolution of resale for years. Over this time, we’ve seen consumer behaviors shift and demand accelerate, which means retailers have had to rethink the way they research and source “pre-loved” goods. How do they find the right wholesale partners? What are the risks they face while selecting products? How can they ensure their customers get the best deal and their business gets the best margins?During this episode of Retail Remix,

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42:23

How to Make Branded Recommerce Profitable

Retail Remix ·

2023/03/13

Branded recommerce is gaining momentum in retail. Could it be the key to success for your company? To find out, you’ll have to do some deep strategic work to ensure your brand, your products and your customer align. During this episode of Retail Remix, Alicia Esposito talks with Andy Ruben, Founder & Executive Chairman at Trove. They discuss how Andy has seen the recommerce space grow and evolve, and the unique approaches brands have taken to use ecommerce to drive acquisition,

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47:07

Can NFTs Revolutionize the Retail Industry?

Retail Remix ·

2023/03/06

Are you in on the NFT craze or playing it safe? If you fall into the latter, you may miss out on some amazing opportunities for engaging with customers and cultivating a loyal community of fans and collectors.During this episode of Retail Remix, our host Alicia Esposito sits down to chat with Ash Pampati, Head of Partnership at the NFT creation platform Metaplex. The pair discuss who manages NFT projects in today’s market, the strategic priorities, and what opportunities are available to

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274 results

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