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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 743: Kill Hobbies

School for Startups Minutes ·

2025/07/07

Your hobby — that thing you do to relax, maybe just watching TV in the evening — is going to have to be put to the side. You're going to need to invest many hours in this new business. So, whatever you usually do to relax will have to go away. Your new joy is starting the business, and that’s what should occupy your free time and mind space.

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01:31

SFS Minute 742: Set a Goal

School for Startups Minutes ·

2025/07/07

Set a clear sales goal for when you will quit your job. That's right — we get to talk about actually leaving that job. But when? When you have a hundred thousand in sales, or when you can afford to buy your own independent health insurance? You need to have a clearly defined goal so you know what the end looks like.

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01:31

SFS Minute 741: Change jobs

School for Startups Minutes ·

2025/07/07

As you prepare to start your new business, you may consider changing your job so that you have more free time. Can you take a lesser job for less salary, but work at home so you have free time to start your business—keeping your health insurance and some income? Maybe that's the route. Consider having an inferior job so that you have more time to start your business. It keeps the health insurance and a little bit of income coming in.

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01:31

SFS Minute 740: Boss as Partner

School for Startups Minutes ·

2025/07/07

When you start a new business, one of your first and most unexpected partners might be your current boss. I know that sounds crazy—but hear me out. If possible, go to your boss and say, “I’m starting a business, and I’d like to adjust my hours. Can I work from 7:00 to 3:00 so I can handle my FedEx and UPS shipments in the afternoon?” You’d be surprised—many bosses will respect your initiative and be willing to support you. That’s the kind of partner you need: someone who believes in your drive and

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01:31

SFS Minute 739: Define Buckets

School for Startups Minutes ·

2025/07/07

This week, we're talking about reducing your risk. I want you to do everything you can to minimize risk so that starting a business becomes an absolute no-brainer. We'll walk through several ways to do that—so when you launch your business, you'll have transitioned gradually from your day job. Keep your current job so you maintain your insurance, and begin building your business on the side. When you start your side business, it’s important to set clear working hours—so both you and your family know

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01:31

SFS Minute 738: Multi-Generational Businesses

School for Startups Minutes ·

2025/06/30

What makes America great is its multi-generational businesses. Second- and third-generation businesses earn my trust. If I see a plumber who’s been around for 50, 60, or even 70 years, I’m going to hire that company—I trust them more. Multi-generational business is a true American innovation. Yes, it existed in other countries before, but it didn’t become a cornerstone of the economy until the American system embraced and supported it. It’s one of the things that makes America unique.

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01:31

SFS Minute 737: In Charge!

School for Startups Minutes ·

2025/06/30

Some of us don't work well with others. Some of us need to have our own business to be happy — and that’s one of the great things about American entrepreneurship: you get to be in charge. Wear what you want, work when you want, commute where you want. That freedom makes millions of people happy. If you don’t work well with others, consider becoming an entrepreneur. You might be a lot happier.

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01:31

SFS Minute 736: No sexism, Ageism, Racism

School for Startups Minutes ·

2025/06/30

American small businesses are fighting racism, sexism, ageism — all of the “-isms.” When I buy a product, I don’t care about the personal details of the seller. I care about price, service, and quality. Entrepreneurship is one of the great equalizers. Small businesses make the American Dream accessible to all, regardless of race or any other label. The best way to create equality in America is through entrepreneurship.

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01:31

SFS Minute 735: Providing Jobs

School for Startups Minutes ·

2025/06/30

According to the U.S. Department of Labor, small businesses contributed 55% of total net job creation in the past decade. There are currently 33 million small businesses in the United States, making up 99.9% of all U.S. businesses. These businesses employ 62 million people, representing 45% of the entire workforce. Small business is America.

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01:31

SFS Minute 734: Make the World a Better Place

School for Startups Minutes ·

2025/06/30

It’s so common these days to focus on what’s wrong with America — and yes, there are things to fix. But this week, I want to celebrate why America is the greatest country on Earth, and especially why it’s the best place to be an entrepreneur. The passion of small business owners makes both our country and the world a better place. So many entrepreneurs are driven not just by profit, but by a desire to make a meaningful impact. My first business helped kids become happy and confident. Many of them

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01:31

SFS Minute 729: Lead Magnet

School for Startups Minutes ·

2025/06/20

The things you need to do to start a new business and this week we are focusing on a marketing project that you need to start. Surprisingly soon. I believe email marketing is one of the most effective strategies available. These are people who have visited your website and made the decision to follow what you're doing — which means they’re already interested and engaged. As a result, this group typically has a high retention rate and a strong likelihood of making a purchase. To take advantage of

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01:31

SFS Minute 733: Value

School for Startups Minutes ·

2025/06/20

Step five is to create an email system that delivers consistent value. Aim to send a fresh email every week (or so) filled with insights, helpful information, tips, and tricks. The key here is to build trust — don’t ask for a sale right away. Instead, focus on delivering value at least six or seven times before making a pitch. This approach builds credibility and increases the likelihood of conversions when the time is right.

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01:31

SFS Minute 732: Promote

School for Startups Minutes ·

2025/06/20

Step four is to actively promote your email list, your website, and your lead magnet — the free gift you created. You want to promote it as widely as possible and give away as many lead magnets as you can. The more you give away, the more email addresses you’ll capture — and that means more potential customers for your business.

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01:31

SFS Minute 731: System

School for Startups Minutes ·

2025/06/20

Step three is capturing the email addresses. Once someone submits their information, you’ll need an email marketing platform such as Mailchimp, ConvertKit, or MailerLite. These tools serve as a repository — a database where all captured emails are stored. Later on, they allow you to market directly to your audience through targeted email campaigns. And as I mentioned earlier, email marketing is likely the most effective strategy you can use — so start collecting those addresses now.

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01:31

SFS Minute 730: Landing Page

School for Startups Minutes ·

2025/06/20

Step two is to build a landing page on your website where new visitors can learn about the benefits of signing up and sharing their email address. While the lead magnet is the immediate incentive, this step is crucial because it begins the relationship — setting the stage for effective marketing down the line.

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01:31

SFS Minute 728: Get help!

School for Startups Minutes ·

2025/06/16

One of the most common mistakes I see is failing to ask for help — and I don’t mean financial aid. I mean mentorship. There are so many organizations actively seeking mentees — people to train. There are also individuals who are excellent at mentoring and are actively advertising for new clients — entrepreneurs to guide and support. But the average entrepreneur is often too arrogant, too egotistical, or too afraid to ask. Don’t make that mistake.

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01:31

SFS Minute 727: Ignoring Marketing

School for Startups Minutes ·

2025/06/16

When an entrepreneur is starting out and finally finds success with marketing, whatever channel brought that success often becomes their favorite. They become obsessed with it — overly in love with it. So, if their first success comes from Google Ads, they tend to forget about all the other options and focus only on Google Ads. That’s a huge mistake. You must use all marketing channels: word of mouth, online content, Google Ads, social media — all of it.

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01:31

SFS Minute 726: Underpricing

School for Startups Minutes ·

2025/06/16

One common mistake that entrepreneurs make is in their pricing. You’re probably thinking they charge too much — but no, the exact opposite is usually true. Most entrepreneurs charge too little in the beginning. They don’t value their own goods and services enough. They try to fight for business by thinking a low price will win customers. In fact, I believe a higher price signals greater appreciation for quality. It says, “I am the best there is.” Charge a high price — and you’ll often get away with

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01:31

SFS Minute 725: Serving too Many

School for Startups Minutes ·

2025/06/16

Here's something to be careful of — a suggestion to avoid: Trying to serve everyone. As I said, you can’t do that. No matter what your product is, you have to find a niche. Even if it’s ice cream — and I assume 95% of the world loves ice cream — you still need a niche. Are you offering extra-fat, low-fat, homemade, or restaurant-quality? Whatever it is, you need to choose a specific angle, because no matter what you do, you can’t serve everyone. Not every group will be your audience.

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01:31

SFS Minute 724: Cash Flow

School for Startups Minutes ·

2025/06/16

This year, we’re diving into every aspect of entrepreneurship, aiming to cover every single topic. And this week, we're talking about five mistakes that you should — or can — avoid. I hope you do avoid them during your first year in business. I’ll give you the first one right now: One of the most common mistakes is poor cash flow management. You can go bankrupt and run out of money, even if you're profitable on all your deals. It all comes down to managing the timing of your inputs and outputs. When

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