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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:34:36

Mobile Marketing Leaders Should Be a Voice for...

Apptivate: App Marketing Explained ·

2022/04/06

Renato Camargo is the Country Manager and Chief Marketing Officer of RecargaPay, one of the biggest fintech companies in Brazil. He left retail to work for the financial services app for two reasons: He saw a business opportunity in democratizing banking in Brazil where over 60 million people can’t access banks; and, the mobile marketing industry provided a space for Renato to be himself and use his voice. He is passionate about leveraging his corporate power to create more inclusive opportunities

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00:28:01

Springing into Mobile Marketing Leadership - Laura...

Apptivate: App Marketing Explained ·

2022/03/28

Laura Spikermann began her career in mobile marketing from the ground up at Customlytics, a full-stack app marketing agency based in Berlin. Today she is responsible for managing the company’s six service departments as the Client Services Lead. In this episode, Laura shares what she’s learned about stepping into a leadership role—from setting boundaries with friends at work and discovering her leadership style, to restoring her energy through yoga and mental health services.Questions Laura Answered

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00:44:52

Experience the Uplift of Work-Life Boundaries - Liia...

Apptivate: App Marketing Explained ·

2022/03/15

Liia Palipea, Global Head of Food Marketing at Bolt, joins Apptivate’s Women in Mobile series to talk about working smarter, not harder. Liia brought the ride hailing app’s new food delivery feature to market in over 20 countries and 70 cities in Europe and Africa during the pandemic. This experience taught her how to evaluate what’s important and how to cope with stress when nothing can be cut from the to-do list. That’s not all. Liia encourages marketing managers to model work-life boundaries and

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00:40:51

When Women In Mobile Speak Up and Unite - Camila...

Apptivate: App Marketing Explained ·

2022/03/08

When this mobile marketer realized she was the first and only woman in Latin America to work for her company, she knew there was work to do. She is passionate about speaking up, taking action, and building community for the inclusion and representation of women in the mobile space. Camila Carneiro is the Team Lead of Partner Development for Brazil and Latin America at AppsFlyer, the world’s leading SaaS mobile marketing analytics and attribution platform.Questions Camila Answered in this

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00:34:08

Women in Mobile: Your Ideas In Your Voice - Fabiana...

Apptivate: App Marketing Explained ·

2022/03/02

In celebration of Women’s History Month, Apptivate’s Women In Mobile series will take over the podcast in March. Maria Lannon, VP Account Management at Remerge, will be our host for the month.Our guest for this episode is Fabiana Ayala, Growth Marketing Manager at Truebill. Fabiana shares her experiences speaking up in the workplace with English as a second language. She also discusses her work "must-haves" when traveling the country with her fiancé and why she schedules her personal life on her

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00:32:50

Marketing Automation in the Privacy-First Era - Yury...

Apptivate: App Marketing Explained ·

2022/02/22

Yury Bolotkin is the Marketing Director of StarBerry Games, a mobile games publisher and developer based in Berlin. Prior to StarBerry, Yury was a Growth Specialist at Popcore, a UA Manager at Wooga, and a Senior Account Manager at Fyber.Questions Yury Answered in this Episode:Why were you interested in making the shift from sales and account management to the media buying side of app marketing?As Marketing Director, what’s the first strategy you put in place for a new mobile game?How do you

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00:29:51

Optimize Your Website to Drive App Downloads - Hannah...

Apptivate: App Marketing Explained ·

2022/02/15

Questions Hannah Answered in this Episode:What do you think makes a great app marketer?What do you mean by “actionable points” in an Uptime summary?How does the team at Uptime decide where to focus its content development and curation efforts?What’s your first step as the Head of Marketing to bring a new product to market?Was there anything you learned from the first 50-60 customers that was surprising?What’s your creative strategy and process for educating potential consumers?What role does content

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00:36:01

Omnichannel Marketing in the Privacy-First Era -...

Apptivate: App Marketing Explained ·

2022/02/08

Alexander Savelyev is the Vice President of Product at Verve Group. Verve is a privacy-first omnichannel ad platform. It offers programmatic solutions that connect advertisers and publishers to people in real time. Alexander lives and works in Berlin.Questions Alexander Answered in this Episode:What is your team looking to achieve at Verve?As a VP of Product, is it difficult overseeing 5-6 teams focused on different goals? How do you direct where the teams focus their time?How do you see the

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00:33:15

Four Growth Marketing Strategies for Cryptocurrency...

Apptivate: App Marketing Explained ·

2022/02/01

Tarik Amzil is the Marketing Growth Manager for EMEA at Binance, the cryptocurrency platform. Prior to joining Binance, Tarik was a growth marketing manager at ByteDance, the owner of TikTok, focusing on growing TikTok within the Arab community. Questions Tarik Answered in this Episode:Why did you decide to leave TikTok and shift from a social media platform to Binance, a fintech platform?How did you train yourself to be a growth marketing manager in the financial space when you didn’t necessarily

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00:29:46

Rebroadcast: Making the Leap to a Third Party...

Apptivate: App Marketing Explained ·

2022/01/11

Pablo Bereskyj is the Marketing Operations Manager for Etermax, an international gaming company headquartered in Buenos Aires, Argentina. Previously, Pablo worked in business intelligence and financial analysis at Acuris, The Mergermarket Group, and Debtwire.Questions Pablo Answered in this Episode:Did you have any fear or reservation about jumping into the gaming industry coming from a financial services company?What do you think held you back from moving to a third party retargeting vendor?When

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00:23:26

What the Data Shows About App Retargeting’s Viability...

Apptivate: App Marketing Explained ·

2022/01/06

Patrick Eichmann is responsible for all revenue operations, including sales, account management and ad operations, in North and South America for Remerge. He is based in New York City.Questions Patrick Answered in this Episode:What is Remerge? And what is app retargeting in general?How is app retargeting still possible with iOS 14 and iOS15?What’s the business case for advertisers to still run app retargeting campaigns?Can you give some examples of verticals and companies that are using app

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00:36:24

The Future of Micro-Influencers in Mobile App Growth-...

Apptivate: App Marketing Explained ·

2021/12/14

Ludie Veloso is the VP of operations for the AirBrush app at Pixocial, a subsidiary of Meitu. Before her current role at AirBrush, Ludie was their Global Growth Lead, managing teams around the world. Prior to AirBrush, she was the content director for Naranya Market Brazil. She is based out of Spain and has a background in economics.Questions Ludie Answered in this Episode:What are some keys to your success merging people from different cultures around the world into a unified team? What’s the

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00:30:55

Monetizing Mobile App Games with NFTs - Eva Juretić...

Apptivate: App Marketing Explained ·

2021/12/07

Eva Juretić is the Growth Marketing Manager for Pocket Worlds, a metaverse mobile game developer company pioneering social-first gaming. Eva is also the Senior UA and Growth Manager of her consulting company, ClickBite Consulting. Previously, she was the lead of the Growth Team at Misplay and a user acquisition specialist at Social Point. Questions Eva Juretić Answered in this Episode:Have you always identified this game as a metaverse platform? Have you seen a rise in user growth that you can

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00:25:22

Customer Experience: The Key Ingredient to App Growth...

Apptivate: App Marketing Explained ·

2021/11/23

Bryce Boothby is the Director of Global Tech at McDonald’s. He’s responsible for aligning the 150+ markets McDonald’s serves. Previously, Bryce oversaw the growth of McDonald’s digital marketing in the U.S., including its rewards app and mcdonalds.com. Before McDonald’s, he was the Sr. Operational Cost Analyst at Ford. Questions Bryce Answered in this Episode:What piqued your interest in digital marketing when you were at Ford?How challenging was it to evolve McDonald’s digital ecosystem when you

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00:34:08

Lessons from the Loss of Third-Party Cookies on the...

Apptivate: App Marketing Explained ·

2021/11/16

Sarah Polli is the Senior Director of Marketing Technology at Hearts & Science, a global marketing agency. Sarah began her career in digital media 10 years ago at the Washington Post.Questions Sarah Answered in this Episode:What’s it been like to experience the growth at Heart & Science over the last 5-6 years firsthand and what would you attribute it to?What got you into marketing technology and what do you still find interesting about it?Tell us what’s going on with Chrome.When these changes

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00:26:53

Why It’s the Right Time to Consider Investing in a...

Apptivate: App Marketing Explained ·

2021/11/10

Alexa Wieczorek is the Growth Marketing Manager for Electronic Arts (EA). Previous to EA, Alexa was the Growth Marketing Analyst at DraftKings, and a Data Analyst at Glu Mobile. She is based in San Francisco.Questions Alexa Answered in this Episode:Do you have any thoughts on why EA, one of the largest game developers in the world, had not made any significant investments in DSP as part of their strategy until you joined?Why do you think it is important to be investing in the programmatic landscape

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00:37:29

How to Lead with Confidence and Vulnerability - Erin...

Apptivate: App Marketing Explained ·

2021/10/26

Questions Erin Answered in this Episode:What was the transition like from director to VP?How did you become comfortable with not having all the answers and being a little vulnerable?What is it that you’re doing every day for yourself so you can be the person and leader you need to be? What are some of those non-negotiables for you?Tell us about your career journey.What’s the worst advice you’ve received in your career?How do we encourage women to feel more confident in speaking up?What do you go to

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00:29:14

Why Performance Marketers Need to Revisit the Olden...

Apptivate: App Marketing Explained ·

2021/10/19

Diane Le is the Senior Growth Marketer at Curtsy, a thrifting app for buying and selling women’s clothing. Diane’s specialty is scaling emerging channels like TikTok and Snapchat. Previous to Curtsy, Diane was a growth marketing consultant at Right Side Up. Questions Diane Answered in this Episode:What job experience do you think was most influential to your career? Are you still in performance marketing today? How have you felt during this period of privacy changes? You mentioned reverting back to

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00:30:50

How to Tell the Story of Your App’s Data - Anna...

Apptivate: App Marketing Explained ·

2021/10/12

Anna Yukhtenko is the Senior Games Analyst at Hutch, a mobile gaming developer and publisher known for its racing games. Previous to Hutch, Anna was a marketing analyst at Next Games. She is based in London.Questions Anna Answered in this Episode:When you were in university did you have an idea of what you wanted to do?Were you a gamer prior to joining Next Games?Why do you find game analytics more interesting than marketing analytics?Where do you find yourself spending the most time as it’s related

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00:22:44

How to Nail Humor in Your Mobile Ad Creatives -...

Apptivate: App Marketing Explained ·

2021/09/28

Arthur Cordier-Lassalle is the Creative Lead at Voodoo, a mobile gaming studio specializing in hyper-casual games. Previous to Voodoo, Arthur was a UI/Motion designer for Emissive. He is based in Paris.Questions Arthur Cordier-Lassalle Answered in this Episode:What does your day-to-day look like creating ads for Voodoo? How big is your team?What is the underlying theme that drives your creative approach?What’s weird is relative. Talk to me about how you arrive at these creative concepts.What was a

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224 results

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