PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

11:20

Grok’s Big Privacy Problem? How Businesses Are Gaming...

The Edward Show ·

2025/08/09

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google rankings, traffic, and sales - What Grok’s robots.txt and page code reveal about indexing - The exact step-by-step method people use to get Grok to

11:38

This ‘Useless’ SEO Tactic Might Actually Boost Your...

The Edward Show ·

2025/08/08

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not - How to use them without hurting your site - Real data from large-scale backlink studies - Tips for doing it naturally and effectively ⭐️ From -

10:01

The SEO Trick That Breaks All the Rules: How...

The Edward Show ·

2025/08/06

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How Google rewrites and interprets extended title tags for better context - Real SEO stories - Best practices for writing long title tags without keyword

11:06

The Unsplash Backlink Hack: How to Earn 100+ Links...

The Edward Show ·

2025/08/06

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for practical ways to build links and improve your rankings, this episode covers the full process. ⭐️ From -

09:00

EEAT Made Simple: Fast, Easy Steps to Improve Your SEO

The Edward Show ·

2025/08/04

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you through straightforward steps to improve your EEAT (many you can implement today). From improving your website’s structure and author bios to off-site

10:51

The ChatGPT Confessions Leak: SEO Gone Horribly Wrong

The Edward Show ·

2025/08/03

E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations. Here’s what we cover: - 110,000 leaked ChatGPT chats - and what they reveal - How shared ChatGPT chats ended up on Google and the Wayback Machine - Sensitive confessions exposed - from dark corporate strategies to academic fraud - Grok’s share feature - the next big tool for black-hat SEO? - Why nothing truly disappears

12:08

OpenAI Pulls ChatGPT Chats from Google - The End of a...

The Edward Show ·

2025/08/02

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature, they could rank high-authority pages on Google for competitive keywords - all with minimal effort. This “Parasite SEO” method blew up, going viral across TikTok, YouTube, and the SEO community. But now? It’s gone. In this episode, I break down everything you need to know: - How the ChatGPT shared chat

22:46

Google’s June 2025 Core Update: Biggest Winners,...

The Edward Show ·

2025/08/01

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update was trying to achieve, who the biggest winners and losers were, and what these changes mean for site owners, SEOs, and marketers. Here’s what you’ll learn: - Why Google rolls out these core updates (and what they’re aiming to improve) - The biggest winners (YouTube, Wikipedia, Macy’s, and more) - The biggest losers (Amazon, LinkedIn, Target, and others) -

16:23

Google Is Indexing ChatGPT Conversations?! Huge SEO...

The Edward Show ·

2025/07/31

E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications for search engine optimization, digital marketing, and online visibility. Here’s what we cover: - Why ChatGPT conversations are suddenly appearing in Google search results - The massive number of keywords ChatGPT is ranking for - and what that means - How this affects businesses, marketers, and anyone trying to get found online - The overlooked risks

11:38

Google Confirms: Normal SEO Works for AI Overviews

The Edward Show ·

2025/07/31

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approach to stay ahead without the hype You’ll learn: - A true AI SEO hack - If “AI SEO” is really different from traditional SEO - How AI Overviews fit into

07:28

Are You Misusing 404 Pages? Google Says STOP

The Edward Show ·

2025/07/29

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your rankings - What Google’s Martin Splitt revealed in a recent SEO Office Hours - How to handle missing pages the right way (without confusing users or

12:32

Choosing the Best CMS for SEO: Avoid These Headaches...

The Edward Show ·

2025/07/28

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide will help you avoid costly mistakes, improve your site’s crawlability, and set yourself up for sustainable traffic growth. What you’ll learn: - How to

10:53

The #1 SEO Tactics That Actually Work in 2025

The Edward Show ·

2025/07/27

E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s latest ranking systems (including AI Overviews), you’ll learn how to grow your organic traffic, leads, and conversions this year. What you’ll get in this episode: - The #1 SEO tactic experts rely on in 2025 - Why search intent optimization is critical for higher rankings - How internal linking strategies

11:45

AI SEO vs. Traditional SEO: What Really Works (and...

The Edward Show ·

2025/07/27

E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncovered about AI and search - The real differences (and overlap) between AI SEO and traditional SEO

01:20:22

The Surprising SEO Tests That Grew Traffic (Even...

The Edward Show ·

2025/07/25

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google’s latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - Using AI for keyword research and finding new content opportunities - Split-testing for SEO - Lessons from Google’s recent core updates - Bottom-of-funnel

13:05

Doorway Pages vs. Programmatic SEO: How to Avoid a...

The Edward Show ·

2025/07/25

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty. You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them If you’re serious about

11:45

What the New York Post Gets Right About SEO (And What...

The Edward Show ·

2025/07/23

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet’s biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what’s working and what could be improved. In this episode: - The SEO fundamentals powering 37M+ monthly clicks - How the New York Post uses page titles, meta descriptions, and H1s - Why meta keywords still show up - and what they

09:32

Google’s June Update Isn’t Over?! Volatility, Traffic...

The Edward Show ·

2025/07/22

E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility. In this episode, we break down: - Why many believe the update is still ongoing - Reports of traffic drops as high as 60% - The real impact of AI Overviews on rankings and click-through rates - Why some informational content sites are seeing massive traffic spikes - How one AI-generated news site grew from 300K

13:24

SEO for Authors: How to Sell Your Book with Search...

The Edward Show ·

2025/07/21

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers. I show you how to sell books with search engine optimization, even if your book is ultra-niche. You’ll learn: - Why SEO is the best long-term channel for authors - Keywords readers are searching for - A full SEO strategy using a historical fiction book as the example

13:42

FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO...

The Edward Show ·

2025/07/20

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questionable (black hat), but all of them have one thing in common: they worked. I break down what made these experiments successful, how you can apply the legit ones, and what to watch out for if you're trying similar approaches. Whether you're a beginner or a seasoned SEO, you'll pick up some fresh insights -

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The Edward Show

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