PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

10:54

5.5M Monthly Visitors in 2 Months: The AI SEO Playbook

The Edward Show ·

2025/08/18

E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthiness) in building credibility with Google - Why scaling slowly with AI content matters - and how to avoid red flags that trigger penalties - The importance

06:31

The Truth About Backlinks: Why You Don’t Need...

The Edward Show ·

2025/08/17

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are overrated for many purchase-intent keywords - When backlinks do make the biggest difference - The danger of over-focusing on link building instead of

15:47

Niche SEO That Brings Readers: Poetry, Short Stories...

The Edward Show ·

2025/08/16

E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keywords with real search demand - Why niche SEO is often easier than broad SEO - The exact steps to optimize your blog posts, poems, and short stories -

07:15

LLMs.txt Is Dead? Why AI Bots Aren’t Listening

The Edward Show ·

2025/08/15

E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results. Whether you’re a marketer, SEO, or business owner trying to future-proof your

10:40

The #1 SEO Mistake Still Killing Rankings in 2025

The Edward Show ·

2025/08/14

E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern algorithms are different - The simple mindset shift that leads to copy that converts - A real-world example showing how to do it right Whether you’re a

11:09

The SEO Scheme That Gets You Free Content, Backlinks,...

The Edward Show ·

2025/08/14

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: - Attract guest authors and industry experts to write for your site at no cost - Turn those contributions into one-way editorial backlinks, social shares,

15:18

3 Marketing Exercises Every Marketer Should Try (One...

The Edward Show ·

2025/08/12

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for better SEO rankings and improved crawlability - Refine your messaging to convert more qualified leads - Build marketing discipline that compounds over time

07:50

$6 Press Releases Are Hacking ChatGPT, Perplexity,...

The Edward Show ·

2025/08/11

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB Newswire’s pricing makes this hack dirt cheap - Why low-volume keywords still matter for AI SEO - The risks and future of AI-influenced search rankings This

10:04

Next-Level Parasite SEO: Ranking #1 on Google with...

The Edward Show ·

2025/08/10

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why it works so well right now - How Reddit and smaller subreddits can be leveraged for rankings - The backlink twist that takes this tactic to the top spot -

14:14

13 Underrated SEO Tips That Actually Work (From...

The Edward Show ·

2025/08/09

E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google - Why writing for people (not bots) is more important than ever - The “footer hub page” trick for bottom-of-funnel keywords - Image SEO tips that rank in

11:20

Grok’s Big Privacy Problem? How Businesses Are Gaming...

The Edward Show ·

2025/08/09

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google rankings, traffic, and sales - What Grok’s robots.txt and page code reveal about indexing - The exact step-by-step method people use to get Grok to

11:38

This ‘Useless’ SEO Tactic Might Actually Boost Your...

The Edward Show ·

2025/08/08

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not - How to use them without hurting your site - Real data from large-scale backlink studies - Tips for doing it naturally and effectively ⭐️ From -

10:01

The SEO Trick That Breaks All the Rules: How...

The Edward Show ·

2025/08/06

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How Google rewrites and interprets extended title tags for better context - Real SEO stories - Best practices for writing long title tags without keyword

11:06

The Unsplash Backlink Hack: How to Earn 100+ Links...

The Edward Show ·

2025/08/06

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for practical ways to build links and improve your rankings, this episode covers the full process. ⭐️ From -

09:00

EEAT Made Simple: Fast, Easy Steps to Improve Your SEO

The Edward Show ·

2025/08/04

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you through straightforward steps to improve your EEAT (many you can implement today). From improving your website’s structure and author bios to off-site

10:51

The ChatGPT Confessions Leak: SEO Gone Horribly Wrong

The Edward Show ·

2025/08/03

E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations. Here’s what we cover: - 110,000 leaked ChatGPT chats - and what they reveal - How shared ChatGPT chats ended up on Google and the Wayback Machine - Sensitive confessions exposed - from dark corporate strategies to academic fraud - Grok’s share feature - the next big tool for black-hat SEO? - Why nothing truly disappears

12:08

OpenAI Pulls ChatGPT Chats from Google - The End of a...

The Edward Show ·

2025/08/02

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature, they could rank high-authority pages on Google for competitive keywords - all with minimal effort. This “Parasite SEO” method blew up, going viral across TikTok, YouTube, and the SEO community. But now? It’s gone. In this episode, I break down everything you need to know: - How the ChatGPT shared chat

22:46

Google’s June 2025 Core Update: Biggest Winners,...

The Edward Show ·

2025/08/01

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update was trying to achieve, who the biggest winners and losers were, and what these changes mean for site owners, SEOs, and marketers. Here’s what you’ll learn: - Why Google rolls out these core updates (and what they’re aiming to improve) - The biggest winners (YouTube, Wikipedia, Macy’s, and more) - The biggest losers (Amazon, LinkedIn, Target, and others) -

16:23

Google Is Indexing ChatGPT Conversations?! Huge SEO...

The Edward Show ·

2025/07/31

E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications for search engine optimization, digital marketing, and online visibility. Here’s what we cover: - Why ChatGPT conversations are suddenly appearing in Google search results - The massive number of keywords ChatGPT is ranking for - and what that means - How this affects businesses, marketers, and anyone trying to get found online - The overlooked risks

11:38

Google Confirms: Normal SEO Works for AI Overviews

The Edward Show ·

2025/07/31

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approach to stay ahead without the hype You’ll learn: - A true AI SEO hack - If “AI SEO” is really different from traditional SEO - How AI Overviews fit into

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