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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since

business marketing

All Episodes

19:38

L’Oreal GM on How Beauty Can Build Inclusivity

Influencer Marketing Talks ·

2022/05/25

L’Oreal is on a mission to ‘create the beauty that moves the world’. With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oreal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oreal family encompasses a staggeringly wide range of products with something to suit everyone. And it's this inclusiveness that drives their wider marketing and business goals. As inclusivity and diversity become

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17:21

The State of Influencer Marketing 2022: The...

Influencer Marketing Talks ·

2022/05/18

Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want. Long story short: not always. Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want. But it’s not all bad news! In some areas, marketers were adopting savvy influencer

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16:07

3 Regional Experts on Localising Your Influencer...

Influencer Marketing Talks ·

2022/05/11

As with any other industry or channel, influencer marketing manifests differently around the world. Cultural nuances or behaviors can vary wildly between markets, and your influencer marketing has to bend with them in order to be effective and avoid committing any cultural faux pas. To help you get it right, we invited not one, but three of our colleagues from across our offices to join us for this multinational masterclass. Experts in three different markets, these influencer marketing pros are

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13:40

Keeping up with 1,008 Shoppers on Social Media -...

Influencer Marketing Talks ·

2022/05/04

Consumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups. We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more

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25:45

Winning Over Gen Z: Taco Bell’s Secret Sauce

Influencer Marketing Talks ·

2022/04/27

With a popular wedding package and a fan list that includes the likes of Doja Cat and Lil Nas X, Taco Bell is a name beloved of all generations but unlike many longstanding brands, they’ve found particular success with the Gen Z-ers. So we wanted to know their secret… Riding on the high of the return of the Mexican pizza, we spoke to Matt Prince, Senior Manager of Public Relations and Brand Experience at Taco Bell, about how this fast food brand keeps whipping up a social media frenzy for all the

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16:58

Influencer Marketing: A Branding or Performance Channel?

Influencer Marketing Talks ·

2022/04/20

A lot has happened with influencer marketing over the last few years. Not only has the industry gained bigger budgets and more respect from marketers, but time has also developed the way in which we work within the channel. In this episode, we’re talking to Emma Lundsten, Head of Operations & Client Success at Cure Media, about the two approaches to influencer marketing that set marketers and brands apart, all to answer the ultimate question: is influencer marketing a branding or performance

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34:04

Influencer Marketing Success: The Zalando Perspective

Influencer Marketing Talks ·

2022/04/13

Influencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in. Speaking to Natalie Wills, Global Director of Marketing at Zalando, we’re taking a pragmatic look at the challenges brands face in the channel, especially as its scope increases, as well as unpacking some

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27:50

Age Inclusion: Is Fashion Missing a Valuable Market?

Influencer Marketing Talks ·

2022/04/06

In a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing. So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above? Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age inclusion needs to look like for fashion brands, and why it needs to happen now. Hear about: The role

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19:31

The Past, Present and Future of Influencer Marketing

Influencer Marketing Talks ·

2022/03/30

Influencer marketing has been around longer than people give it credit for - though in its current form it might look a teensy bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collaborations and marketing moments that laid the foundation for influencer marketing as it exists today in all its measurable, strategic glory. From there we’ll be jumping forward in time for a glimpse at what the future holds for the channel, offering the

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27:08

Sustainable Fashion: The 2022 Playbook

Influencer Marketing Talks ·

2022/03/23

Sustainability is ranking higher and higher on the priority list for marketers, consumers and the human population at large. And for fashion brands, that means taking a hard look at the way they currently manage their supply chain and their business. But while change is necessary, it might not take the shape you think. Looking at the next-generation solutions available, we sat down with Nicole Rycroft, Founder and Executive Director of Canopy, a leading environmental not-for-profit, to discuss how

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19:43

Brand Building with Influencer Marketing: The...

Influencer Marketing Talks ·

2022/03/16

From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident. We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships

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27:38

Are You Using the Wrong Tactics for Your Influencer...

Influencer Marketing Talks ·

2022/03/09

As a brand today, it’s important to understand what you’re hoping to achieve within influencer marketing - because from there you can learn which tactics are best suited to your unique offering and goals. Otherwise, you risk not getting the most out of your investment in the channel. In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting, and last but not least,

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24:07

Reaching Gen Z: 4 Top Tips for Beauty Brands by...

Influencer Marketing Talks ·

2022/03/02

For beauty brands to be top-of-mind and reach the ever-changing consumers of Gen Z, they need to have their ears to the ground and learn where this group spends time and what they look for in brands. To offer the best advice in this area, we invited Berit Sjovik, CEO at MakeupMekka to the podcast studio. MakeupMekka is a Norwegian based beauty brand founded in 2009 that develops and sells their makeup brand online. In this week’s episode, Berit shares insights on how to reach and attract the Gen Z

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17:53

Amplify Your Influencer Marketing with Paid Social

Influencer Marketing Talks ·

2022/02/23

Today’s marketing landscape is constantly updating, and brands need to stay up to date on the most relevant ways to communicate with their audiences in order to stand out from the crowd. With this constant development comes new tactics to leverage on, not only for marketing in general but also for influencer marketing. In this episode, Sam Foroozesh, CEO & Co-founder at Cure Media will guide you through how to amplify your influencer marketing investment and impact through paid social. More

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25:32

Find Your Best Fit Influencer Marketing Partner

Influencer Marketing Talks ·

2022/02/16

While there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know which is the right pick for you? In this podcast episode, we’ll be guiding you through the different influencer marketing approaches out there and help you find the best-fit influencer marketing partner for your goals. We’ll cover: The difference between

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20:30

How Missguided Uses Influencer Marketing to Build a...

Influencer Marketing Talks ·

2022/02/09

In this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers. Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightening

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11:22

How to Win Customer Trust with Peer-to-peer Marketing

Influencer Marketing Talks ·

2022/02/02

One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent - and consumers’ demand for authenticity is here to stay. To meet this need, it’s important that brands adopt the right approach and style when trying to connect with their target audience. In this podcast episode, we’ll focus on the benefits of using peer-to-peer marketing tactics compared to brand-to-peer tactics. More specifically, why Gen Z and Millennials favour P2P,

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13:00

What Brands Need in an Influencer Marketing Platform

Influencer Marketing Talks ·

2022/01/26

For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market, times have changed and at Cure Media, we look at things a little differently. In this week’s episode, we invited Babak Faramarzian, Co-founder and Head of Product at Cure Media to sort out what brands need to look for when choosing an influencer

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15:34

Millennials are Parents Now! Here’s How You Reach Them

Influencer Marketing Talks ·

2022/01/19

Spoiler alert: Millennials aren’t kids anymore! They actually range from 25 to 40 years old. So, it comes as no surprise that Millennial parents are an increasingly sought-after audience online. In this week’s episode, we are proud to present Heli Fleetwood, Marketing Director at Polarn O. Pyret - a leading heritage brand for high-quality childrenswear in the Nordics that has been around since 1976. To sort out how to successfully reach Millennial parents today, we asked Heli what an established

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18:27

Predicting the Future of Influencer Marketing; Did We...

Influencer Marketing Talks ·

2022/01/12

In the beginning of 2021, we predicted five influencer marketing trends that we expected to see more of in the year to come. Now, one year on, we’re looking back to see how good we actually were at predicting the future. No pressure! In this podcast episode, we will discuss the trends that shaped 2021 and why they mattered. We’ll also introduce you to our latest addition to the podcast, Holly Morran, Marketing Manager for the UK at Cure Media, who will join Frida and Sanna as a host. We’ll

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138 results

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