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PODCAST

Unconventional Leaders

If you feel like the misfit, the one who thinks differently, or the one who never quite fit the mold, this show is here to help you take the parts of your story you once felt unsure about and turn them into your greatest advantage.

business entrepreneurship

All Episodes

01:14:11

Storytelling on Social (That Breaks the Mold) | Neal...

Unconventional Leaders ·

2024/08/29

If you look up the name “Neal Foard” on social media, you will see a man standing in front of a black background telling stories. No flashy edits, no animations or jump cuts. It’s just him, the camera, and while staring straight into the screen, delivering powerful, personal stories.Guess what? It’s working.As an award-winning advertising and marketing creative professional with over three decades of experience, Neal has crafted successful campaigns for global brands such as Budweiser, Lexus, and

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56:42

Unconventional Marketing for Your Art | Alejo Porras

Unconventional Leaders ·

2024/08/26

Alejo Porras is a graphic artist and storyteller specializing in sketchnotes. I met him at a conference where I was speaking a few months ago. Afterward, he walked up to me and handed me this—a summary of everything I had said, designed in this insanely cool graphic. WOW.Apparently, this is a thing—artists who create pieces of art summarizing lectures, talks, etc., to help people remember what was shared. Cool idea, but how do you market something like this? What Alejo told me he does…is kind of

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01:01:23

Confidence and Being YOU is Key to Growth | Elisabeth...

Unconventional Leaders ·

2024/08/22

Elisabeth Wykert is a stand-up comedian and actress, famously known for her leotard dance videos. Yes, you heard that right.I’ve been following her since the pandemic when she decided one day, you know what, it's time to put on a leotard, dance in public, and put it on the internet. Definitely the type of person I want to know. What happened afterward is pretty mind-blowing.Growing an engaged audience of over a million people over the past couple of years, I’ve been so curious about her creative

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46:51

Creators Who Get PAID, TikTok Shop, and Opportunities...

Unconventional Leaders ·

2024/08/19

Susan George is the founder and CEO of Mediary, where she launches and scales top brands on TikTok through strategic influencer campaigns.As a Pop/Soul recording artist herself, she knows firsthand that pursuing creativity seriously as a career makes you a business. You need to not only be creatively talented but also be intentional about knowing how to monetize.During the pandemic, she started making videos on TikTok, landed big brand collaborations for herself, and eventually helped other

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54:24

Subconscious Defenses Affecting Creators | Rivky Gross

Unconventional Leaders ·

2024/08/14

Today, I connected with Rivky Gross, a hypnotherapist and somatic practitioner for heart centered leaders.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/45TOPICS FROM THIS EPISODE:When “healing” is actually a defense mechanism“Feeling” again (when it feels uncomfortable)What “urgency” is a sign of...Connect with Rivky Gross: https://www.rivky-gross.com/Ask Heather a Question: https://www.heatherparady.com/askFollow Heather on IG: https://www.instagram.com/heatherparady/WATCH

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47:13

Conventional Entertainment Career to Content Creator...

Unconventional Leaders ·

2024/08/06

Tyler Tometich landed his dream career, as a visual effects artist his career spanned Hollywood hits like Thor, Ant-Man, and Captain Marvel.Transitioning from film production to content creation during the COVID-19 pandemic, Tyler quickly amassed a following of nearly 500,000 across social media platforms by producing viral videos that resonate with visual effects enthusiasts.Tyler then shifted gears to focus full-time on his creator business, founding Viral VFX to teach aspiring creators how to

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42:51

Increase Your Content’s Engagement Through Sequencing...

Unconventional Leaders ·

2024/07/30

Today, I connected with Rain Bennett, a two-time Emmy-nominated filmmaker, writer, and competitive storyteller. In this conversation, we dig into how to increase retention and engagement in your stories through sequencing and developing a strong payoff.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/43TOPICS FROM THIS EPISODE:How to properly sequence your storiesDeveloping a strong payoff in your contentWhy you might want to put your CTAs in the middle of your storyConnect with Rain

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01:07:41

Attention Marketing for Creative Entrepreneurs | Adam...

Unconventional Leaders ·

2024/07/23

Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/42TOPICS FROM THIS EPISODE:The 'Illusion of Productivity'Adam’s 'BRAVE' framework for CreatorsHow to make

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53:28

Cultivating the CALLING of a Communicator | Reward...

Unconventional Leaders ·

2024/07/16

Today, I connected with Reward Sibanda, a speaker, pastor, and content creator. In today’s conversation, we dig deep into our 'creative calling' and how we, as communicators, have a responsibility to not just be 'effective' but to raise others up to a higher standard. We also talk about how there is an existential crisis amongst the creative community, where we have to constantly 'make content,' and why it is actually 'divine wisdom' to slow down our output.ACCESS FULL SHOW NOTES HERE:

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56:36

How to Communicate from a Place of Vibrational Truth...

Unconventional Leaders ·

2024/07/09

If you want to communicate more powerfully, become more magnetic with your message, and speak from a place of vibrational truth, turn this up.Today, I connected with Garrain Jones, who went from ex-convict to transformational coach, author, and founder of Artist Power—a global movement transforming the entertainment and personal development space. In this conversation, we explore finding 'seeds of peace' in an 'ocean of pain,' approaching challenging tasks from a place of ease, and transforming

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54:00

Storytelling Tips for Personal Brands | Sun Yi

Unconventional Leaders ·

2024/07/02

Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39TOPICS FROM THIS EPISODE:Understanding your triggers as a creative and how they affect your

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56:02

How this Man Uses Storytelling on IG to Build His...

Unconventional Leaders ·

2024/06/25

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make

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52:01

Make Better Short From Videos by Doing THIS | Bea Chu

Unconventional Leaders ·

2024/06/18

Bea Chu is a YouTuber, tech enthusiast, sound designer, and filmmaker. She has set her career towards guiding the generation of DIY filmmakers and currently resides in Manila, Philippines. Additionally, she is a lactose-intolerant iced latte addict.I originally came across her on Instagram and loved not only her fun personality and great content tips but also noticed that she stood out from many other creators. I mean, check out this vibe.And it's working; hundreds of thousands of people are tuned

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47:40

How Somatic Healing May Unlock Your Creativity |...

Unconventional Leaders ·

2024/06/11

I connected with Rachel Gibler, entrepreneur, manifestation coach, spiritual teacher, and host of the Top 15 USA Podcast It's F*cking Spiritual. In this conversation, we discuss somatic healing for creatives, how to balance both feminine and masculine energy, and how to create authentically while still healing.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/36TOPICS FROM THIS EPISODE:What is somatic healing, and how can it help our creative careers?How do you create while still

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01:06:32

Why Your Content Sucks (And What Actions You Should...

Unconventional Leaders ·

2024/06/04

Today, I connected with Kent King, known as the 'Content Chemist.' In this conversation, we explore how to approach content creation from an entrepreneurial mindset, enhance your content's searchability, and efficiently use data to boost your online presence.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/35TOPICS FROM THIS EPISODE:How to make your ORGANIC content reach and serve the right peopleWhy we should focus on the “audience over platformHow to leverage data to boost your

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57:19

Why the Ego is the Key to Your Success | Jamie Gruber

Unconventional Leaders ·

2024/05/23

You probably grew up learning that “the ego” is bad. Today's guest, however, challenges that notion and encourages us to heal our relationship with the ego because, whether it's popular or not to admit it, that's how we accomplish great things.Today, I connected with Jamie Gruber, an entrepreneur, multifamily investor, mastermind leader, and the host of the Tribe of Millionaires Podcast. In this conversation, he shares with us his spiritual journey reconnecting with the ego, partnering with it, and

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52:06

How to Leverage Self-Reliance to Create...

Unconventional Leaders ·

2024/05/14

Today, I connected with Maha Abouelenein, the CEO and Founder of Digital and Savvy, who has more than 30 years of experience as a global communications strategist and is the author of 7 Rules of Self-Reliance.In this conversation, she shares with us the role of self-reliance in building your personal brand, communicating more effectively, and why mastering this skill can position you to make a much greater impact in your work.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/33TOPICS

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01:03:37

The Storytelling Process: Deep Dive with Screenwriter...

Unconventional Leaders ·

2024/05/09

Today, I connected with Steven Bernstein—screenwriter, director, and cinematographer—about his creative process and the art of becoming a master storyteller. Steven guides us through his approach to ideation, uncovering the core truths of a story, and enhancing its visual appeal to captivate audiences more effectively.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/32TOPICS FROM THIS EPISODE:How to give your ideas space to develop (while still being ambitious)The decision-making

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59:22

Inside Look at a Full-Time Viral Content Creator |...

Unconventional Leaders ·

2024/04/30

Today, I connected with Antonio ‘Tony Talks' Baldwin, a full-time content creator and social media personality. In this episode, we take a deep dive into topics such as balancing creativity as a creative, brand growth, ambition & humility and navigating relationships amid a growing career.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/31TOPICS FROM THIS EPISODE:Getting over perfectionism as a creativeHow to level up your brand without losing the humannessFeeling guilty for

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37:39

THROWBACK: Honor Your SPARK & Find VALUE in Your Gift...

Unconventional Leaders ·

2024/04/30

This is a throwback episode with Antonio 'Tony Talks' Baldwin on an episode titled 'Honor Your SPARK & Find VALUE in Your Gift' in 2021. Watch our conversation from 2024 here: https://youtu.be/1dg6vcRrutwConnect with Antonio “Tony Talks” Baldwin: https://www.youtube.com/@iamtonytalks2024 Episode: https://youtu.be/1dg6vcRrutwAsk Heather a Question: www.heatherparady.com/askFollow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube:

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150 results

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