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PODCAST

Unconventional Leaders

Join Heather Parady each week for a spiritual and quirky take on storytelling. Each week: tactical tips, behind-the-scenes with creators, and reflections on how the stories we tell shape culture, humanity, and our spiritual lives.

business entrepreneurship

All Episodes

01:07:41

Attention Marketing for Creative Entrepreneurs | Adam...

Unconventional Leaders ·

2024/07/23

Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/42TOPICS FROM THIS EPISODE:The 'Illusion of Productivity'Adam’s 'BRAVE' framework for CreatorsHow to make

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53:28

Cultivating the CALLING of a Communicator | Reward...

Unconventional Leaders ·

2024/07/16

Today, I connected with Reward Sibanda, a speaker, pastor, and content creator. In today’s conversation, we dig deep into our 'creative calling' and how we, as communicators, have a responsibility to not just be 'effective' but to raise others up to a higher standard. We also talk about how there is an existential crisis amongst the creative community, where we have to constantly 'make content,' and why it is actually 'divine wisdom' to slow down our output.ACCESS FULL SHOW NOTES HERE:

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56:36

How to Communicate from a Place of Vibrational Truth...

Unconventional Leaders ·

2024/07/09

If you want to communicate more powerfully, become more magnetic with your message, and speak from a place of vibrational truth, turn this up.Today, I connected with Garrain Jones, who went from ex-convict to transformational coach, author, and founder of Artist Power—a global movement transforming the entertainment and personal development space. In this conversation, we explore finding 'seeds of peace' in an 'ocean of pain,' approaching challenging tasks from a place of ease, and transforming

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54:00

Storytelling Tips for Personal Brands | Sun Yi

Unconventional Leaders ·

2024/07/02

Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39TOPICS FROM THIS EPISODE:Understanding your triggers as a creative and how they affect your

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56:02

How this Man Uses Storytelling on IG to Build His...

Unconventional Leaders ·

2024/06/25

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make

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52:01

Make Better Short From Videos by Doing THIS | Bea Chu

Unconventional Leaders ·

2024/06/18

Bea Chu is a YouTuber, tech enthusiast, sound designer, and filmmaker. She has set her career towards guiding the generation of DIY filmmakers and currently resides in Manila, Philippines. Additionally, she is a lactose-intolerant iced latte addict.I originally came across her on Instagram and loved not only her fun personality and great content tips but also noticed that she stood out from many other creators. I mean, check out this vibe.And it's working; hundreds of thousands of people are tuned

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47:40

How Somatic Healing May Unlock Your Creativity |...

Unconventional Leaders ·

2024/06/11

I connected with Rachel Gibler, entrepreneur, manifestation coach, spiritual teacher, and host of the Top 15 USA Podcast It's F*cking Spiritual. In this conversation, we discuss somatic healing for creatives, how to balance both feminine and masculine energy, and how to create authentically while still healing.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/36TOPICS FROM THIS EPISODE:What is somatic healing, and how can it help our creative careers?How do you create while still

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01:06:32

Why Your Content Sucks (And What Actions You Should...

Unconventional Leaders ·

2024/06/04

Today, I connected with Kent King, known as the 'Content Chemist.' In this conversation, we explore how to approach content creation from an entrepreneurial mindset, enhance your content's searchability, and efficiently use data to boost your online presence.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/35TOPICS FROM THIS EPISODE:How to make your ORGANIC content reach and serve the right peopleWhy we should focus on the “audience over platformHow to leverage data to boost your

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57:19

Why the Ego is the Key to Your Success | Jamie Gruber

Unconventional Leaders ·

2024/05/23

You probably grew up learning that “the ego” is bad. Today's guest, however, challenges that notion and encourages us to heal our relationship with the ego because, whether it's popular or not to admit it, that's how we accomplish great things.Today, I connected with Jamie Gruber, an entrepreneur, multifamily investor, mastermind leader, and the host of the Tribe of Millionaires Podcast. In this conversation, he shares with us his spiritual journey reconnecting with the ego, partnering with it, and

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52:06

How to Leverage Self-Reliance to Create...

Unconventional Leaders ·

2024/05/14

Today, I connected with Maha Abouelenein, the CEO and Founder of Digital and Savvy, who has more than 30 years of experience as a global communications strategist and is the author of 7 Rules of Self-Reliance.In this conversation, she shares with us the role of self-reliance in building your personal brand, communicating more effectively, and why mastering this skill can position you to make a much greater impact in your work.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/33TOPICS

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01:03:37

The Storytelling Process: Deep Dive with Screenwriter...

Unconventional Leaders ·

2024/05/09

Today, I connected with Steven Bernstein—screenwriter, director, and cinematographer—about his creative process and the art of becoming a master storyteller. Steven guides us through his approach to ideation, uncovering the core truths of a story, and enhancing its visual appeal to captivate audiences more effectively.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/32TOPICS FROM THIS EPISODE:How to give your ideas space to develop (while still being ambitious)The decision-making

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59:22

Inside Look at a Full-Time Viral Content Creator |...

Unconventional Leaders ·

2024/04/30

Today, I connected with Antonio ‘Tony Talks' Baldwin, a full-time content creator and social media personality. In this episode, we take a deep dive into topics such as balancing creativity as a creative, brand growth, ambition & humility and navigating relationships amid a growing career.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/31TOPICS FROM THIS EPISODE:Getting over perfectionism as a creativeHow to level up your brand without losing the humannessFeeling guilty for

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37:39

THROWBACK: Honor Your SPARK & Find VALUE in Your Gift...

Unconventional Leaders ·

2024/04/30

This is a throwback episode with Antonio 'Tony Talks' Baldwin on an episode titled 'Honor Your SPARK & Find VALUE in Your Gift' in 2021. Watch our conversation from 2024 here: https://youtu.be/1dg6vcRrutwConnect with Antonio “Tony Talks” Baldwin: https://www.youtube.com/@iamtonytalks2024 Episode: https://youtu.be/1dg6vcRrutwAsk Heather a Question: www.heatherparady.com/askFollow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube:

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52:18

From Ministry to Entrepreneurship (Honest...

Unconventional Leaders ·

2024/04/23

Today, I connected with Kary Oberbrunner, former pastor and now a Wall Street Journal and USA Today bestselling author and the founder of Igniting Souls Publishing Company. In this episode, we do a deep dive into healing from spiritual and emotional scars, and finding your unconventional calling.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/29TOPICS FROM THIS EPISODE:Finding your calling after ministryHow to share your story (when it might affect others)Breaking free from

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55:38

Creating Entertaining Business Content | Tony Whatley

Unconventional Leaders ·

2024/04/19

Today, I connected with the founder of 365 Driven, Tony Whatley. As a successful entrepreneur with over 20 years of experience, Tony is breaking the mold in content creation within his industry. Whether it's adding sketch comedy or documenting his journey to skateboarding after age 50, he is paving the way for what it looks like to make an impact and leave a legacy while still integrating it all into our creativity.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/28TOPICS FROM THIS

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01:19:36

Overcoming BURNOUT and Finding the HEART of the Story...

Unconventional Leaders ·

2024/04/09

Today, I connected with Carlos Cuervo, a cinematographer, documentary filmmaker, and photojournalist. In this conversation, we dig into how to navigate burnout as creatives, how boundaries can help our creativity grow further, and how, despite not feeling like a leader, the fact that you’re effectively communicating your message may already make you one.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/27TOPICS FROM THIS EPISODE:Reframing “Rest” (For Those Who Feel like They Should be

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53:04

Developing a Clear Vision for Your Creative Career...

Unconventional Leaders ·

2024/04/02

Today, I connected with Joel Byars, stand-up comedian and the founder and host of Hot Breath Comedy Network. In this conversation, we discussed navigating ambition as a creative and developing a clear vision for your career.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/26TOPICS FROM THIS EPISODE:How do you stay grounded while trying to build a career in comedy?How do you detach from the ambitious/work-centered life and allow yourself to be human and have fun?Going back to your

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52:00

4 Steps to Developing Your Best Ideas with the...

Unconventional Leaders ·

2024/03/26

In this episode, I talk with Scott Dikkers, a comedy writer and the founder of The Onion, where he served as their owner and editor-in-chief for 30 years. Today, Scott shares his 4-step process for coming up with the BEST ideas, why feedback groups are the missing ingredient for most creatives, and why "being boring is good".ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/25TOPICS FROM THIS EPISODE:The tension between letting ideas simmer and needing to produceThe importance of

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01:09:46

Creative Boredom, Ideation Process, and Throwing...

Unconventional Leaders ·

2024/03/19

Today, I connected with two-time Emmy-winning Director Eric Anderson to discuss how to develop our ideas and foster creativity, the process of bringing our ideas to life, the differences between big-scale productions and being a content creator, and why sometimes you should just throw caution to the wind (because playing it safe can get kinda boring).ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/24TOPICS FROM THIS EPISODE:Differentiating between a dry spell vs “I shouldn't be doing

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43:19

The Creative Process of Adam Rose

Unconventional Leaders ·

2024/03/12

Today we are talking with content creator, actor, and writer Adam Rose (known for that lovely blue cardigan you see on the internet) to hear about his journey as an entertainer, his creative process, and why he believes creativity “requires speed”.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/23TOPICS FROM THIS EPISODE:Blending the conventional entertainment industry with content creationHow do you take an idea from paper to execution?How do you know when an idea is ready?Connect

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143 results

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