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PODCAST

Shock Your Potential

Michael Sherlock

How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and

business entrepreneurship

All Episodes

30:46

Get Your Swag On! - Jeremy Parker

Shock Your Potential ·

2022/08/11

“If you build something that people want, you're going to get paid for it.” Jeremy Parker There is no straight path to success, especially not in entrepreneurship. And as he navigated through the entrepreneurial path, Jeremy Parker discovered something else of importance— that success follows action which is focused on bringing value to people. Jeremy is an award-winning documentary filmmaker and serial entrepreneur. He is the Co-founder and CEO of Swag.com (Acquired by Custom Ink, Nov 2021).

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29:00

The Power of Intent - April Martini

Shock Your Potential ·

2022/08/09

“You have to be brave enough to walk away when it's not right, and to also tell clients when it's not right for them.” April Martini Cultivating honest and meaningful relationships in business is something that our guest today takes seriously. In her line of work, April Martini has seen the benefits of networking and what it means for the success of any business, and believes that for a relationship to have meaning, it has to be intentional and respectful. April spent the first 15 years of her

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33:08

Brand Love - Anne Candido

Shock Your Potential ·

2022/08/04

“Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.” Anne Candido Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to create an authentic relationship that they alone own will continue to be paramount for growth. This, according to our guest today, Anne Candido, is Brand-Love, and it helps companies create tangible value that makes

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37:42

Digital Surgeons - Pete Sena

Shock Your Potential ·

2022/08/02

“Marketing and branding isn't magic, but a great brand is magnetic.” Pete Sena In this era of technology, business continue to look for ways to draw on rich customer insights in order to enhance their products and services. Similarly, the business environment continues to become more competitive pushing businesses to find ways in which they can remain sustainable and thrive. Pete sena helps businesses translate their marketing plans into action, and highlights the importance of data when planning

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26:22

Kick Start Your Marketing - Chris Pistorius

Shock Your Potential ·

2022/07/28

“Find something that you're excited about and take action.” Chris Pistorius Every business regardless of the industry it operates, needs good marketing in order to thrive and remain sustainable. Chris Pistorius has been helping businesses promote their businesses using online marketing, and says that it is important for businesses to understand their target audience before going out to do marketing. Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental

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29:55

Shake It Off Leadership - Betsy Cerulo

Shock Your Potential ·

2022/07/26

“Sometimes something tragic can shake us all up and shock our potential to see what we're capable of.” Betsy Cerulo Regardless of what you have gone through professionally or personally, there is always another opportunity to shake off the dust and get back on the path that leads to success. Betsy Cerulo has been guiding people to overcome adversities and believes that, it is the action that we take that leads us to the quality of life that we seek. In 1990, Betsy Cerulo founded AdNet/AccountNet,

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35:24

The Power of Stories in Business - Annette Simmons

Shock Your Potential ·

2022/07/22

“The potential for creating novel brilliant solutions is not going to be found at one ivory tower or the other but in the middle, and we have to destigmatize what it looks like to be in the middle.” Annette Simmons Working with each other, rather than against each other, is what the world needs especially in times of conflict. While competition is inherently human, it can as well be divisive and cause people to pull towards different directions instead of working towards achieving a common goal

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29:20

The Accidental Attorney Turned Writer - Mark Shaiken

Shock Your Potential ·

2022/07/20

“There are many things you can do and it is your job to identify what they are, and how you would pursue them.” Mark Shaiken Regardless of the profession, people have their own unique stories to put out into the world. When embraced and done rightly, writing can be a powerful tool that any person can use to tell their story. Mark Shaiken shifted his career to become an author and it all started with identifying the things that he could do that brought meaning to his life, and pursuing them. Mark

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28:49

My New Book! - Cathy Fyock

Shock Your Potential ·

2022/07/18

“The spoken word is wonderful, but the written word just has the staying power that is hard to beat.” Cathy Fyock Do you have a gut feeling that you should write a book but do not know where to begin? Whatever reasons you may have to want to write a book, it is important that you get to do it right as it could be life changing not only to you, but to your audience as well. According to our guest today, Cathy Fyock, anyone can learn to write a book, and is one way in which people can use to leave a

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27:42

Brand Chemistry - Laura Beauparlant

Shock Your Potential ·

2022/07/15

“Figure out what makes you different, and embrace that knowing that the right people will be attracted to your energy.” Laura Beauparlant Regardless of the path you choose as an entrepreneur, it is important to find out your goal and always align it with who you are as a person. Laura Beauparlant helps clients get clarity on why they do what they do, and says that it is important for entrepreneurs to step into their authentic selves for them to attract the right clients. Laura Beauparlant is the

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32:46

30 Second Success - Laura Templeton

Shock Your Potential ·

2022/07/13

“When you pour into other people without expectation, things just come back to you so much easier.” Laura Templeton How can leaders create and maintain lasting and genuine relationships? Effective communication is crucial when networking and passing information. The ability to explain and clarify important information should be nurtured by all leaders who aspire to make these connections. Laura Templeton has been working with leaders and notes that it is important to be present and engaging when

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30:33

Soul Language - Lisa Dadd

Shock Your Potential ·

2022/07/11

“Your soul language may be very different from all those people telling you that you have to find success in a certain way.“ Lisa Dadd How can leaders connect with their innermost self and manifest it in their daily interactions? For years, people have been searching for ways and tools that can help them find out who they really are, and their life’s purpose. Lisa Dadd has been working with leaders to help them tap into their natural gifts, talents and abilities, through expanding their awareness

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37:01

Cause Lasting and Positive Change - Nick Jankel

Shock Your Potential ·

2022/07/08

“Do not give up the gains of the past, but rather bring them forward into the future.” Nick Jankel How can leaders embrace the lessons of the past, as well as inspire positive change for the future in their businesses and communities? Considering the pace at which the word continues to evolve, transformational leadership is no longer an option but a necessity, especially for organizations that want to thrive and remain sustainable. Nick Jankel works with leaders to help them take charge of their

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28:45

Untethered - Heather Wickman

Shock Your Potential ·

2022/07/06

“When you lead from a place of love, what you actually create is an environment for people to flourish.” Heather Wickman How can leaders overcome their fears and biases and start to leading their people with love? Heather Wickman works with leaders to help them unveil their best selves and says that self-awareness and self-love is an important part of the growth process for leaders. Heather Wickman is from Minnesota, born and raised near Walnut Grove on the family farm. She holds a PhD in

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25:33

Stand in your Truth -Michael S. Seaver

Shock Your Potential ·

2022/07/01

“Be the person you needed when you were younger, and if you do that, you're going to find a tremendous meaning and joy in life.” Michael S. Seaver The workplace continues to evolve, as people become more aware of themselves and what they want. It is therefore important that the leaders of today understand the trends and align themselves accordingly. Michael S. Seaver provides coaching for leaders to help them unlock their potential and says it all goes back to finding your authentic self and being

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33:27

Ascend Your Start-up - Helen Yu

Shock Your Potential ·

2022/06/29

“Explore life in whatever form it takes, be curious, leave your comfort zone, and embrace courage in small and big ways, because you have amazing answers just waiting inside you.” Helen Yu The path towards growth and prosperity is long, and sometimes difficult. Embracing the opportunities that life presents ensures that we not only become a better version of ourselves, but also propels us towards living a life of purpose. Helen Yu has been working with entrepreneurs to help them scale their

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34:57

Count-On-Able -Jeff Cohen

Shock Your Potential ·

2022/06/24

“Both employers and employees need to be empowered to know what their strengths and weaknesses are.” Jeff Cohen Freedom is the dream of every entrepreneur. Developing leaders and teams with an ownership mindset is the ticket to achieve it. Jeff Cohen, founder of six businesses, now presents Count-0n-Able as the new and rapid success framework that guides CEOs to make this happen. Jeff is a seasoned Executive with over 20 years as CEO and has worked with over 300 CEO’s, Business Owners and

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30:10

Conscious Capitalism - Gopal Erinjippurath

Shock Your Potential ·

2022/06/22

“Today more than ever, climate is part of the frontier narrative when it comes to the geopolitical landscape or the financial regulatory landscape.”Gopal Erinjippurath Climate change is now a fact of life on many fronts including geopolitically and in business. As the world becomes more aware of the impact of climate change, more opportunities come up to make a difference. It is however clear, that despite there being a great deal of information out there, many business are unsure about how to

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35:36

Spark Your Technology! - Bob Armbrister

Shock Your Potential ·

2022/06/20

“If you feel like you are behind in technology adoption, just think about why your customers choose you and get started there.” Bob Armbrister Organizations are constantly faced with the pressure of not only delivering to their customers, but doing so in an efficient and effective manner. As technological innovation increases, businesses get to decide the tools that can help them perform optimally and achieve their goals. Bob Armbrister has been helping businesses make viable decisions around

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30:15

Finding Simatree - Patrick McCreesh

Shock Your Potential ·

2022/06/16

“Even if we come up with all the best ideas in the world, but they're not adopted nor used in any organization, they won't succeed.” Patrick McCreesh Organizational alignment is the key to any successful organization. While organizations continue to establish themselves and adopt the latest technology, it also important that they pay attention on their people and how they fit in to the overall vision of the organization. Patrick McCreesh has been studying behaviors within organizations and says

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