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PODCAST

Dear Art Producer

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

arts visual arts

All Episodes

41:50

020: Hannah Wolfert, Senior Art Producer at Syneos...

Dear Art Producer ·

2019/07/22

Hannah brings a decade of experience to the table and shares some really interesting insights, a few nuggets of cool information on working with pharmaceutical companies as well as the importance of treatments: they are read and they are valued! Key Takeaways [:31] Heather introduces Hannah Wolfert and asks her guest to talk about who she is, where she is from, how she found her way into art production, the precious mentors that have helped her along the way and about Morty the new Catahoula

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58:30

019b: Part 2 of 2, Producers from Facebook, Old Navy...

Dear Art Producer ·

2019/07/15

Today’s episode is Part 2 of a special two-part interview with three brand-side art producers; jump back in for the rest of this awesome conversation with Ken, Suzee, and Shayla. Key Takeaways [:31] Heather welcomes listeners back to this special two-part live recording of Dear Art Producer and picks up the conversation with her three guests. [1:12] Motion came into photographer’s arsenal only a few years ago so some are now already directors and some are still figuring out the basics. Heather

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46:38

019a: Part 1 of 2, Producers from Facebook, Old Navy...

Dear Art Producer ·

2019/07/15

Today’s episode launches a two-part interview during which Heather jumps out of her usual format and talks to three amazing guests at the same time! Tune in for an insightful, casual conversation with Ken, Suzee, and Shayla. Key Takeaways [:31] Jay Michael Tucker, President of the Northern California ASMP chapter, introduces today’s guests: Suzee Barrabee, Ken Zayne, and Shayla Love as well as your host, Heather Elder. [4:33] Heather welcomes listeners to a special two-part live recorded series

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41:53

018: Dave Lewis, Senior Content Producer, Carmichael...

Dear Art Producer ·

2019/07/01

Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos. Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best! [2:35] From photo production to art production to content production: what skills has Dave

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37:34

017: Eden Alaxanian, Senior Art Producer at...

Dear Art Producer ·

2019/06/24

From one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date! Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:35] Getting to know people is

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41:26

016: Owen Bly, Senior Producer and Art Buyer, Pereira...

Dear Art Producer ·

2019/06/17

Owen shares his love of the print media, as well as his love of music on this informative interview with an industry veteran. Tune in for a candid exchange on the evolving world of advertising, the Golden Age of San Francisco and an accidental Super Bowl ad. Key Takeaways [:31] Heather introduces Owen Bly, they talk about awesome San Francisco, and she asks him to talk about who he is, where he came from, and how he found his way into art production, starting with his Honolulu break! [8:22] Owen

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38:39

015: Tracy Maidment, Vice President, Director of Art...

Dear Art Producer ·

2019/06/10

[:31] Heather and Tracy share touching stories of how their relationship has impacted each other's lives through the years before diving into how Tracy found her way into art production. [6:58] Tracy talks about expecting changes in this industry and the importance of never becoming complacent. She also touches on the new realities brought about by technologies. [9:46] Because of its speed, Heather finds that email often lacks quality of information. Tracy shares the core aspects of proper

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45:25

014: Justine Barnes, RPA Santa Monica

Dear Art Producer ·

2019/06/03

Justine Barnes shares her 12 years of industry experience with some very actionable tips on websites, email blasts, and bidding, as well as the importance of honesty in relationships and organizations. Key Takeaways [:31] Heather introduces Justine Barnes and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [6:58] Justine talks about how long she has been doing art production for and if she would see herself doing anything else. [7:43]

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01:04:50

013: Renee Jean, Freelance Art Producer — Apple

Dear Art Producer ·

2019/05/29

Tune in for some insights we’ve not heard on this podcast before as Renee shares some of the experience she has gathered over her 12-year career. Key Takeaways [:41] Heather introduces Renee Jean and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [7:00] Heather and Renee share their thoughts on what freelancing offers in terms of diversity of opportunities in the rapidly evolving advertising industry. [9:50] Renee believes that the

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27:15

012: Mara Serdans, Freelance Art Producer and Consultant

Dear Art Producer ·

2019/05/20

Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets. Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [9:24] From PR to photography to advertising, Mara’s breadth of experience enables her to think creatively, communicate information precisely, and problem-solve, which seem to be

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35:07

011: Jason Lau, Senior Integrated Producer, Giant...

Dear Art Producer ·

2019/05/13

Jason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap. Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects. [7:25] From building his own

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46:25

010: Clarissa Garrett at RPA in Los Angeles

Dear Art Producer ·

2019/05/06

Clarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity. Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [3:41] Does her Jazz singing career have any

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35:56

009: Cara Nieto, Executive Art Producer at David &...

Dear Art Producer ·

2019/04/29

Started as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different? Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:31] Cara talks about how change is a source of motivation but of the

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50:35

008: Lisa Matthews: Freelance Art Producer in LA

Dear Art Producer ·

2019/04/22

Honesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine. Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found her way into art production. [3:50] Lisa talks about some skills she gathered from previous experiences

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45:03

007: Lisa Oropallo: Freelance Art Producer most...

Dear Art Producer ·

2019/04/15

“If you’re not prepared for that creative call, don’t take it.” Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls. Key Takeaways [:30] Heather introduces Lisa Oropallo and asks her guest to talk about who she is, where she is from and how she stumbled into art

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37:32

006: Sonia Pandya, Art Producer at Mullenlowe U.S. in...

Dear Art Producer ·

2019/04/08

As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today. Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship. [4:10] After all this experience, what brought Sonia to the art production

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34:54

005: Jacqueline Fodor Freelance Art Producer,...

Dear Art Producer ·

2019/04/01

The single frame narrative of Jacqueline Fodor’s life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more! She started her career in LA as a film wardrobe stylist before moving to the San Francisco Bay Area to produce content for infomercial visionaries. She has built production departments, along with viable content studios at agencies like Venables Bell and

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26:58

004: Heather Church, Arnold Worldwide/NY - Part 2 -...

Dear Art Producer ·

2019/03/20

Part 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years. Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on “Heathers.” [1:15] What is the process, on Heather C.’s side, once the bids have been

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21:46

003: Heather Church, Arnold Worldwide/NY- Part 1 -...

Dear Art Producer ·

2019/03/20

Part 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention. Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention

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41:34

002: Dana Kandić from Deutsch/NY- Is social media...

Dear Art Producer ·

2019/03/20

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn’t an art producer! Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana’s attention? And once the photographer has made

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121 results

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