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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

30:52

#290: Here Are 11 Big (And Small) Projects You Can...

6 Figure Creative ·

2024/01/09

January can be a slowwwwww season for a lot of freelancers. There are two approaches you can take if this is the case for you... Approach #1: Chill. Rest. Maybe complain a little. Play a lot of video games. Pout a lot. Approach #2: Realize that you're the captain of your ship, and you're the only one who can make 2024 your best year ever. You can view any "slow season" as a reason to complain, OR you can view it as a chance for major progress, rather than a setback. This is a perfect time for taking

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31:15

#289: How To Create A 2024 Plan For Your Business...

6 Figure Creative ·

2024/01/02

I've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late... Planning is the secret sauce to having your best year ever (which 2023 was for my businesses). But here's the kicker – it doesn't have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some

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50:21

#288: He Turned His 6 Figure Freelance Design...

6 Figure Creative ·

2023/12/26

Ever felt like you wanted to reach out to someone, but didn't want to bother them? Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while... Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them". Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want... What's even worse is that this

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33:01

#287: The Follow Up Process That Helped Me Double My...

6 Figure Creative ·

2023/12/19

"This ONE trick doubled my income". As dumb and clickbaity as that sounds, it's kinda true. Here's what I mean... the last time I did a deep dive into my freelance business, I realized something interesting... More than 50% of my annual income was directly attributed to following up with leads who never replied. About 20% of my income came from following up 4 or more times in a row (with zero response). That's pretty wild if you ask me, especially considering that most freelancers only follow

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38:36

#286: The SUPER Simple 4 Part Process For Sales Calls...

6 Figure Creative ·

2023/12/12

Here's one of the biggest traps I see freelancers fall into when it comes to sales calls: They think they're good at them, but they're really not... Why? Two reasons: 1. They've never actually tried to close anything other than friends/family/referrals (the easiest to close, but rarely enough to keep someone 100% booked solid) 2. They've never actually seen how a real sales call is done If you ever want to get to the point where you can stay booked solid, then you need to know how to get strangers

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44:44

#285: The Entire Freelance Sales Process From...

6 Figure Creative ·

2023/12/05

If you're a freelancer who's ever felt like sales is a foreign language, prepare to have your mind changed. First, it starts with understanding what sales really is. Sales is not just about persuasion... it's a process. In this new podcast series, I'm going to give you a comprehensive guide to the entire sales process for freelancers. Here's what's in store for this new Sales Series: Lead qualification (because let's face it, not every lead is a good fit) The all-important CRM setup How to do the

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70:19

#284: Stuck With Low $$$ Projects? Here's How To...

6 Figure Creative ·

2023/11/28

The dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects. Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself. These projects tend to be unfulfilling and draining, and you end up in a horrible financial place. This is what so many newbies and struggling creatives do, and many

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36:27

#283: The 3 Strategies For Staying Top-of-Mind &...

6 Figure Creative ·

2023/11/21

As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is. If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period. So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs? That's what this week's episode is all about! In this episode you’ll discover: Nurturing leads the way you nurture a garden The three unofficial buckets of lead nurture strategies What being "known well"

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45:15

#282: Mapping Out The 7 Essential Stages Of The...

6 Figure Creative ·

2023/11/14

Want to know the biggest sticking point in a freelancer's career? It's when you run out of friends and family to sell your services to. The moment you move into the world of getting strangers to hire you is the moment you find out what you're made of. It's honestly a scary place to be, but most people don't have large enough personal networks to stay booked solid with friends and family alone. Enter The Complete Client Journey: this is the 7 stages you need to walk someone through as they move from

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31:44

#281: The 4 Building Blocks of Turning Strangers Into...

6 Figure Creative ·

2023/11/07

Ah, freelancing, my friend! Let's talk about the art of nurturing relations in this wild, wonderful, sometimes impossibly difficult world. You see, it's a bit like trying to find love on a dating app (which is where I met my wife 8 years ago). You don't just swipe right and immediately pop the big question, do you? No, no. It all begins with that elusive, deep connection. In the dating world, you chat, you laugh, and you get to know each other. You share stories, experiences, and maybe even a few

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27:43

#280: Hackers Spent $3k Of My Money Promoting Elderly...

6 Figure Creative ·

2023/10/31

And on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly women’s bras on MY dime. As hilarious as that sounds, they threw a huge wrench into my marketing machine that cranks out thousands of leads monthly. Now, I’m no mathematician, but those 19 days of darkness cost me. We're not just talking about the pocket change of $3,000 they blew on those bra

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31:45

#279: Mastering The Art Of Self-Promotion | The Lead...

6 Figure Creative ·

2023/10/24

Raise your hand if you suck at self-promotion... 🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively. If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️) For those naysayers who think, "self-promotion!? You shouldn't

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32:49

#278: The 4 Types of Lead Magnets That Actually Work...

6 Figure Creative ·

2023/10/17

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet. Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is. Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help." Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution. What we’re crafting isn’t just a freebie or a

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32:50

#277: The Secret to Consistent Clients | The Lead...

6 Figure Creative ·

2023/10/10

Listen, I've heard it a hundred times, and I bet you have, too... "If you're good enough, you can just wait for clients to come to you." They say. "Word of mouth is all you need." They say. But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap. Let me paint a picture... You're a talented freelancer. You've had some good months, even great ones. But then there's that one sobering month. The inquiries dry up, the

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45:03

#276: Shifting Your Clients From One-Time Projects To...

6 Figure Creative ·

2023/10/03

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer,

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15:35

#275: Time Management For Freelancers | Back To Basics

6 Figure Creative ·

2023/09/26

Hey, you... The one out there juggling a thousand tasks, feeling overwhelmed by how much needs to be done, all while trying to meet client expectations — let's chat. You've probably heard a topic as mundane sounding as "time management" and just tuned out. That's fair because this topic is usually boring as hell. "Time management" can feel like something invented by spreadsheet nerds who want to crush your creativity. There's some truth to that. The problem is is, what seems boring is usually the

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24:01

#274: Dare To Suck | Why You Make More Money When...

6 Figure Creative ·

2023/09/19

Have you ever taken a pause and really thought about the significance of being willing to “suck” at something? We creatives often find ourselves cocooned in this small world of what we're already good at. We spend our time in areas that come naturally to us. The zone where our creative juices flow and your hands complete the task with ease. It's our safe space, and damn, doesn't it feel good to be there? But... here's the twist – this very zone, this "comfort bubble" is also our biggest limitation

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26:58

#273: Why Freelancers Are Vulnerable To "The Inbred...

6 Figure Creative ·

2023/09/12

We often look up to the biggest names in our field and think, "Wow, I want to be just like them", but we rarely consider the consequences. While it can be great to take inspiration from others, it can also backfire... Why? Because the top 1% in our field are really, really good at some things (like taking the perfect photo or creating a memorable logo), but that doesn't mean they're experts at EVERYTHING. In this episode, we dig into what I call "inbred businesses." This is when everyone looks to

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34:27

#272: The Freelancer's Guide To Automating Your...

6 Figure Creative ·

2023/09/05

Last week we did a deep dive into the world of automation and talked about how it can help take care of boring, tedious, and repetitive tasks. Well, this week, we're taking it a step further and discussing how to automate some of the client acquisition and marketing tasks in your freelance business. In this episode, we'll explore the three core areas of marketing: lead generation, lead nurture, and sales, and discuss the numerous opportunities within these areas where you can implement

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22:33

#271: The Freelancer's Guide To Automating Your...

6 Figure Creative ·

2023/08/29

You know those tedious, terrible tasks you keep putting off? Yeah, we all have those. 🙄 Imagine if they could get done without you lifting a finger. Sounds magical, right? Well, in our latest episode, I dive deep into the magic world of automation. 🪄 No, it's not as scary as it sounds. In fact, many of us are doing it without even realizing it! Ever wondered what automation actually is? I've broken it down into three simple steps: a trigger, an action, and a result. 🔄 Curious about how

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