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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

31:17

EP 131: Discover the Insiders: Learn How You Can...

The Dirt on Flowers ·

2024/11/08

Lyndsay and Shannon discuss how "The Insiders," launched nearly two years ago. They share insights on flower farming and the supportive environment within the community. The insiders' platform offers a variety of resources, including checklists, marketing templates, and growing information, catering to both new and experienced flower farmers. Lyndsay and Shannon emphasize the value of the community in providing support, fostering connections, and enhancing farming businesses. They encourage

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50:18

EP: 130 Growing in Low Tunnels with Jennifer Rall

The Dirt on Flowers ·

2024/11/01

Lyndsay and Shannon chat with Jen from Jen's Flower Garden in Marysville, Ohio. They delve into the benefits and practicalities of using low tunnels in flower farming. Jen shares her experiences with constructing and managing these tunnels, emphasizing their cost-effectiveness and ability to extend the growing season for key market dates like Mother's Day. The discussion is enriched with personal anecdotes, practical tips, and a sense of community, offering valuable insights for flower farmers

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01:01:54

EP 129: Blooms and Doom: Hilarious Misadventures in...

The Dirt on Flowers ·

2024/10/25

In this "spooky edition" episode, co-hosts Lindsay from Wildflower Company and Shannon from Bloom Hill Farm, host three special guest to share horror stories from the flower farming world. They discuss the challenges of full-service weddings, managing customer expectations, and the drama that can ensue. The episode highlights the importance of clear communication, resilience, and finding humor in the unpredictable nature of flower farming, fostering a sense of camaraderie among flower farmers.Learn

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46:51

EP 128: How Mistakes Shape Our Flower Farming Journey

The Dirt on Flowers ·

2024/10/18

Lyndsay and Shannon dive into the realities of flower farming. They discuss the challenges of dealing with unexpected frosts, the emotional ups and downs of the season, and the importance of learning from mistakes. The conversation highlights the significance of data collection, adopting a CEO mindset, and finding joy in foundational tasks. They also touch on the impact of social media on perceptions of success and emphasize the value of gratitude and reflection on personal growth throughout their

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52:56

EP 127: From Soil to Storage: Mastering the Art of...

The Dirt on Flowers ·

2024/10/11

Lyndsay and Shannon discuss the challenges of fall flower farming, focusing on digging dahlias and winter preparations. Recorded in late September, they reflect on the seasonal transition and their end-of-season fatigue. They delve into the specifics of digging dahlias, emphasizing the importance of timing, labeling, and storage methods. They also discuss the pros and cons of washing tubers and the complexities of managing storage conditions. The episode offers practical advice and insights into the

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56:51

EP 126: Why Your Farm Needs a Website With Alix Northrup

The Dirt on Flowers ·

2024/10/04

Lyndsay and Shannon welcome branding expert Alix Northrup, they discuss the essential role of having a website for farming businesses. They share personal experiences and challenges in managing their online presence, emphasizing that a website is crucial for legitimacy, customer engagement, and business growth. The conversation covers the limitations of relying solely on social media, the importance of a dynamic and evolving website, and practical tips for website development, including content

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58:48

EP 125: Mythbusting Social Media Trends

The Dirt on Flowers ·

2024/09/27

Lyndsay and Shannon discuss their six-year collaboration in growing their flower farms into six-figure businesses. They candidly address the complexities and challenges of flower farming, emphasizing the importance of simplifying processes to enhance efficiency. The conversation includes personal anecdotes about customer interactions and the pressures of wedding weeks. They also highlight the need to critically evaluate online information and trends, encouraging listeners to focus on what truly

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54:46

EP 124: Spillin' the Dirt: From Date Nights to CSA...

The Dirt on Flowers ·

2024/09/20

Lyndsay and Shannon share experiences with flower workshops, date nights on the farm, and managing a Community Supported Agriculture (CSA) program. She recounts a joyful date night event where couples dressed up, despite some arriving casually. They discuss handling event cancellations by rescheduling or offering vouchers. They explain the logistics of managing glue guns during workshops, emphasizing quality tools and resource sharing. Finally, outlining the process for preparing CSA bouquets,

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42:17

EP 123: From Engineer to Crops: Andrea McAdow's Path...

The Dirt on Flowers ·

2024/09/13

Lyndsay and Shannon respectively, engage in a vibrant discussion with Andrea McAdow of Rosebird Farms. Andrea shares her journey from civil engineering to farming in the Sabat Mountains of Arizona. She details the challenges of farming in a harsh climate, her business strategies, and the cooperative storefront she runs. The conversation covers soil management, favorite farming tools, and advice for new farmers. The episode concludes with Andrea inviting listeners to connect with her and visit her

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47:17

EP 122: Defining What Success Means to You

The Dirt on Flowers ·

2024/09/06

This week Lyndsay and Shannon explore the evolving nature of success in flower farming and personal growth. They discuss the challenges of defining success amidst social media comparisons and share personal anecdotes about their journeys. Emphasizing the importance of aligning success with true desires, they reflect on the impact of family, relationships, and the unpredictable nature of farming. The conversation highlights the significance of self-reflection, setting personal goals, and celebrating

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48:27

EP 121: Don't Let "Dream Destroying Deborah" Hold You...

The Dirt on Flowers ·

2024/08/30

Shannon and Lyndsay revisit their popular episode "Finding Your Marigold," inspired by Jennifer Gonzales' article. They discuss the importance of surrounding oneself with positive, supportive people ("marigolds") and avoiding negative influences ("walnut"). They share humorous examples of negative influences like "No Money Nancy" and "Playing with Flowers Pam." The hosts also introduce their new membership program, "Dirt on Flowers Insiders," offering resources, accountability, and community support

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38:49

EP 120: Spillin' the Dirt on Lisianthus

The Dirt on Flowers ·

2024/08/23

This week Lyndsay and Shannon delve into their flower farming experiences, focusing on Lisianthus, affectionately called "Lizzie." They share personal stories, highlighting the joys and challenges of running a flower business. The discussion covers favorite and less desirable Lisianthus varieties, emphasizing customer preferences and profitability. They also touch on essential logistics like seed starting and plant care. The episode is filled with humor and camaraderie, reflecting their shared

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53:02

EP 119: Q2-ish Review

The Dirt on Flowers ·

2024/08/16

Lyndsay and Shannon review their second quarter (Q2) from May to July. They discuss the challenges of unpredictable weather, the emotional ups and downs of farming, and the impact of hiring new employees. Personal anecdotes, including a stressful wedding event, add a relatable touch. They invite listeners to share "farming horror stories" for a Halloween episode, emphasizing learning from mistakes. The episode highlights the importance of community support, self-care, and resilience in farming,

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01:03:12

EP 118: Entrepreneurial Mindset with Julia Shanks -...

The Dirt on Flowers ·

2024/08/09

Lyndsay and Shannon discuss the business aspects of flower farming with Julia Shank, author of "The Farmer's Office." They emphasize the importance of data-driven decisions and reflect on their own challenges in running profitable farms. Julia shares insights on adopting an entrepreneurial mindset for financial sustainability, covering topics like marketing, financial management, and employee oversight. The conversation also addresses common struggles for new farmers, such as balancing passion with

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48:33

EP 117: Wreaths, Workshops, and Winter: Unlocking...

The Dirt on Flowers ·

2024/08/02

In this podcast episode, Lyndsay and Shannon share their experiences and insights on running profitable flower farms. They discuss the importance of strategic planning, especially for the Christmas season, and reflect on past challenges and successes. The conversation covers sourcing Christmas greens, creating sales plans, and maximizing profitability through workshops and diverse offerings. They emphasize early preparation, customer engagement, and the relatively low skill level required to start a

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42:11

EP 116:Spill the dirt- Harvest timing & efficiencies

The Dirt on Flowers ·

2024/07/26

Lyndsay and Shannon discuss the challenges of running flower farms in early July. They tackle the pressures of summer heat, irrigation, and wedding bookings. Lyndsay shares her journey of prioritizing well-being by reducing her workload for her upcoming wedding. Shannon talks about managing a new property and hosting a "u-pick" event. They emphasize setting boundaries, managing expectations, and the realities of farming. The episode also includes a segment addressing listener questions on harvesting

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01:21:01

EP 115: Blooms, Challenges, and Resilience with...

The Dirt on Flowers ·

2024/07/19

Lyndsay and Shannon are joined by Shanti from Whipstone Farm. They discuss the challenges of flower farming, including weather-related issues and the impact on their crops. Shantae shares her experiences farming in the high desert of Prescott, Arizona, emphasizing the need for resilience and adaptability. The conversation covers various farming techniques, pest management, and the importance of strategic planning. They also highlight the balance between work and personal life, stressing the

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01:00:26

EP: 114 Our Favorite Online Tools

The Dirt on Flowers ·

2024/07/12

Lyndsay and Shannon share their journey of growing their farms into six-figure businesses. They discuss the challenges of irrigation and crop management during a hot season, while remaining optimistic about their heat-loving crops. The conversation covers various online tools and apps they use, such as Canva, QuickBooks, Squarespace, and ShipStation, to streamline operations and enhance customer experiences. They also highlight the importance of professional email platforms, photo editing apps,

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01:12:53

EP 113: Breaking the Mold of Traditional Flower...

The Dirt on Flowers ·

2024/07/05

Lyndsay and Shannon discuss their flower farming experiences, focusing on challenges like weather conditions, crop failures, and color preferences for wedding arrangements. They highlight the importance of maintaining high standards for farm-grown blooms and sourcing quality flowers. Guest Laura Beth Resnick of Butterbee Farms shares her journey from vegetable to flower farming, emphasizing the significance of partnerships, taking breaks for farm maintenance, and the complexities of urban farming

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45:51

EP 112: The Heavy Cost of Staying in your Comfort Zone

The Dirt on Flowers ·

2024/06/28

Lyndsay and Shannon discuss the challenges posed by the Ohio heatwave on their farms and the measures they are taking to mitigate its effects. They emphasize the importance of stepping out of one's comfort zone for personal and business growth. Reflecting on their eight-year journey, they highlight the balance between data-driven decisions and gut feelings. They also discuss overcoming business plateaus, the value of mentorship, and the interconnectedness of time and money. The episode concludes

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137 results

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