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PODCAST

Social Beauty Makers

Each week, longtime pro beauty executive and thought leader Gordon Miller brings insights and inspiration to audiences by way of this fast-paced audio program. Gordon does his best to translate what he sees and hears in our larger world into relevant information for salons, pros, and brands. As Gordon often says "The pro beauty industry is a mirror image of our larger world; and it provides us all with essential context as we all look to find our way forward in business, careers and

arts fashion & beauty

All Episodes

13:26

60. Red Flags are all around us. Now what?

Social Beauty Makers ·

2023/11/08

A pre-vacation audio 'braindump' to clear my head as I head to Mexico for some chill time. I share thoughts on 'hustle culture' followed by a longer list of WTF reactions to grossly misinformed chatter. Among the misinformed chatter can be found: (most)salons are toxic; (most) brands are evil; (most)hairdressers are manual laborers. Importantly, when you hear the connected "Trust us, we know more than you. We've done more than you. Only we can save you.... from THEM and

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16:11

59. AI won't take your job but might be a big help to...

Social Beauty Makers ·

2023/11/01

A lot has happened as of late in the world of artificial intelligence - especially over at the groundbreaking Open AI platform & ChatGPT. I offer my take on some of the social media-based chatter 'pooh-poohing' AI's potential relevance to salons. My hope? That some will change the way they look at technology and its relationship to career/business so that tech will change for them (to paraphrase Wayne Dyer's "If you change the way you look at things, the things you look at

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17:25

58. Getting to the “Good Stuff”

Social Beauty Makers ·

2023/10/25

My take on 'leveling out the crazy talk' that is all around us. Vetting coaches, an insurance update (nothing to look at here), the truth about getting hired (including job boards), more on bad beauty math (benchmarks), and more. Once more: "May the buyer beware!"

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20:41

57. Showing Up (for Ourselves)

Social Beauty Makers ·

2023/10/18

Just back from Premiere Columbus where I was inspired by Presley Poe, Ira Pope Sage, and Danny Amorim's (@successaddict) take on 'showing up' as professionals during the Beauty Cast Network student Power Hour - and so i'm adding my take on the topic here. I also do a riff on hairdresser insurance, hairdresser clickbait, coaches- and how we all need to do our homework around the information we are taking in. For early access to future episodes, please visit www.socialbeautymakers.com

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16:45

ENCORE: #45 Social Conversations Gone Bad

Social Beauty Makers ·

2023/10/11

It's been amazing to observe the evolution of social media over the course of 15+ years Over time, the platforms have evolved as sources of information - today serving up a weird mix of the truth, half-truths, & and some bold lies (and seemingly everything in between). Today I'm riffing on the growing conversations being shared by certain coaches on social about how the world looks at the pro beauty space (or how some think they do) -and what it all might mean. For early access to future

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21:54

56. The Future is Now

Social Beauty Makers ·

2023/10/04

This week, I had the honor of speaking at the annual Intercoiffure AC Fall Atelier in Chicago. Shaping Tomorrow’s Salon: The Transformative Power of Artificial Intelligence was the name of my talk -and I was thrilled to hear from so many that they were using AI in their businesses for a variety of purposes. I was even more excited to hear from many who were hesitant about AI that the presentation gave them the proverbial green light to give it a go. In this episode, I dig back into the hot topic of

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18:23

55. FutureCast: Charting a Bold Future for Salons

Social Beauty Makers ·

2023/09/27

This week's episode is inspired by a recent panel discussion I was lucky enough to be a part of at Moroccanoil's recent big event: The Collective. The panel focus was on challenges and opportunities facing the industry globally - and although i was honored and loved every bit of it, i left wanting to talk more about this big topic. Thanks to my fellow panelists behindthechair.com founder Mary Rector, PBA's Leslie Perry, Moroccanoil Pro Brand Ambassador Richie Grisello -and to our host

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23:59

54. The Power of Podcasts

Social Beauty Makers ·

2023/09/20

My take on how podcasts have changed pro beauty's educational landscape relative to business and career building -plus a great listener hack AND my own top ten list of recommended podcasts. A natural extension of the once very popular business educator old-school cassettes and CDs, podcasts offer efficiencies in learning that are too often ignored by too many. Related specifically to business-related content, my best guess is that podcast listenership around salon and spa career and business

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28:32

53. Artificial Intelligence: My Latest Update :-)

Social Beauty Makers ·

2023/09/13

The next in a series of updates on my newest favorite innovation: the quickly changing Artificial Intelligence landscape, what's happening in our larger world around it - and what it might all mean for the pro salon industry. My own take on AI is that it will lead to a series of ongoing innovations across categories of the industry. I see growing proof points of what may be soon coming our way in education (pro and schools), media, marketing, business management - and, in time, color formulating

en-US

27:14

52. The Truth about Community

Social Beauty Makers ·

2023/09/06

Community is a most powerful idea -one that has been too often co-opted by big platforms to 'dress up' the more appropriate adjective: 'audience'. In preparation for a recent live talk, I spent time researching, listening, and pondering. The outcome: I am more excited about the true power of real community than ever (but too often struggle to find it). Listen in for a post-event casual recording of my take on the topic. Huge thanks to @paulmitchell for inviting me to speak at Camp

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12:23

51. Coaching: Let the Buyer Beware

Social Beauty Makers ·

2023/08/30

We seem to be in the midst of a major softening of business across a significant percentage of salons. My take is that much of this is a consumer-driven correction related to an overreaction by many salons to advice saying"raise your prices!" - with little to no context. Inflation is very real but too many coaches are using it as clickbait to grab attention while seemingly not understanding the complexities of inflation and salon pricing strategies. I also get into what's trending with

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21:50

50. Salon Biz Trends Update

Social Beauty Makers ·

2023/08/23

Just me, myself, and I talking my way through the ongoing evolution of salon business trends impacting most of us in one way or another (and doing so faster than ever!). I touch on everything from the tremendous growth of misinformation to its connection to a veil of uncertainty layered over the entire industry. From there, I'll dig into the various salon niches and talk about how we need to think about each within the context of the category itself (versus others) - and do my best to tie it all

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15:46

49. Fact vs Fiction

Social Beauty Makers ·

2023/08/16

In our larger world, the idea of facts vs fiction and/or truth vs opinion seems to be a very murky concept that too many are using to not only create wedges amongst us all but also as a way to confuse--and 'market' to us. In this episode, I try to add some much-needed context to this trend as well as speak to the importance of language -and some data all should consider when thinking about the word "entrepreneur". For early access to future episodes, please visit

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20:13

48. Facebook Still Matters: Trend Update

Social Beauty Makers ·

2023/08/09

The marketers' buzz may go mostly to TikTok + Instagram these days but every bit of data points to Facebook as remaining not only highly relevant but also highly valuable to large and small businesses alike - when used effectively. From Stories and Reels to Facebook Lives, the platform remains a juggernaut of activity...and ATTENTION. Here's my take on some key data points- plus a reminder that success for many salons and salon pros today is very much about the diversification of the client

en-US

20:20

47. Chat GPT-4 Says...

Social Beauty Makers ·

2023/08/02

AI for many across most industry categories is becoming an everyday tool being used in a variety of ways. In this episode, we take a look at ChatGPT-4 in the context of salon education and 'research' -asking it for insights into the economics of salon management and offering up my reaction to its response. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

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23:18

46. The Power in Choices (Independence vs Employment)

Social Beauty Makers ·

2023/07/26

Perhaps one of the most important questions any professional can ask themselves today is "Which business model is best for my career?" The answer is rarely simple - as the larger realities around the categories remain very much a mystery from a data perspective. Importantly, this episode features a mostly high-level look at the process that I suggest most follow in sorting through their aspirations and related options. Thanks to Nashville hairdresser @mikedenton for encouraging me to begin

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16:45

45. Social Conversations Gone Bad

Social Beauty Makers ·

2023/07/19

It's been amazing to observe the evolution of social media over the course of 15+ years - from the early days of Facebook as a place for friends & family connections (and FarmVille!) to a dynamic new way for pros to connect (globally!); followed by the evolution of Instagram from overly filtered photo-sharing community platform to marketing behemoth transforming careers and businesses. Over time, the platforms have also evolved as sources of information - today serving up a weird mix of the

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21:11

44. On Leadership

Social Beauty Makers ·

2023/07/12

As an extension of my participation in a Professional Beauty Association (PBA) panel for their important Future Leaders initiative, I'm sharing my responses to a list of sample questions sent in advance of the event. I recorded this prior to participating as I loved the list so much that I thought it a great opportunity to speak to an important topic - relevant to most industry categories. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly

en-US

20:21

43. THREADS!

Social Beauty Makers ·

2023/07/09

Meta's potential Twitter Killer App Threads is off to a massive launch with over 30 million downloads in less than 24 hours. What's that mean for our industry: Salon pro-adoption is looking to rival any app in the history of social media! Tune in for an overview of the platform, some how-to info, and much more. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

en-US

22:19

42. 2023 (and Beyond) Predictions: Part 3, A MidYear...

Social Beauty Makers ·

2023/07/05

With the first 6 months of 2023 coming to a close, here's my update on industry trends across categories including business models, education, events, distribution, brands & media - looking at the rest of 2023 & beyond. Check out episodes #1 and 2 for added context. For early access to future episodes, please visit www.socialbeautymakers.com to sign up for my free weekly e-newsletter.

en-US

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