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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:21:14

141: Simplify Your Marketing: The Guide to Launch...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/01

Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or

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00:22:53

140: Bundle Up: How Free and Paid Bundles Can Grow...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/05/01

In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue. From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace. Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts. Listen in to

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00:20:10

139: Winning Their Hearts: Master the Art of Engaging...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/04/25

Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their

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00:23:51

138: Boost Your Launch Results: Unleashing the Power...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/04/25

Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator

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00:21:09

137: The #1 Thing You Can Do To Build Your Audience...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/04/19

In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete

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00:22:58

136: Content That Clicks: Avoiding Common Content...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/04/18

In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this

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00:17:57

135: How to Find, Vet, and Hire the RIGHT Sales Page...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/03/21

In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in

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00:26:44

134: Two Weeks Notice: Finding the Courage to Quit...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/20

Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. A way to sidestep being overlooked and overworked and step

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00:23:28

133: Unlock Your Inner Creative Powers with Damla...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/14

Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community. In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you

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00:20:52

132: Ditch the Busy: How To Make Time For The Needle...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/14

Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge. Jen takes

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00:19:52

131: Reinvent Your Business: Unlocking the Power of...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/07

Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model

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00:30:05

130: How to Grow Your Membership Using Affiliate...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/12/12

In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership. Highlights Why Kelly has focused on memberships as her main business

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00:16:20

129: How Authors Can Leverage Their Books for More...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/11/28

In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss: Why a book should be turned into a course What Parchelle looks for when helping her clients turn their book into a course. How authors can monetize their books using

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00:16:22

128: How to Plan a Successful Black Friday Promotion...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/11

Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday

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00:24:15

127: Repurpose Your Virtual Summit Into a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/07

You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy

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00:25:07

126: Why You Don't Need a Huge Audience to Host a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/05

In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what

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00:16:37

125: Why Virtual Summits Are the All-In-One Sales Funnel

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/03

In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are

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00:21:51

124: 4 Launch Strategies for Selling Your Offer: A...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/09/28

In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that

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00:19:06

123: 3 Different Ways to Use a Quiz to Grow and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/09/22

In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you

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00:29:24

122: How Liz Wilcox Has Five-Figure Months With a $9...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/07/08

Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership) Want to check out Liz's Email Marketing Membership? Go here. *annual plan $9

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