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PODCAST

Rockstar CMO FM

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he"s no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

60:22

The Shiny Things, Smart Strategies, and Marketers...

Rockstar CMO FM ·

2024/09/21

In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain’t

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60:34

The 5 Sales Strategies that Disrupt Marketing and...

Rockstar CMO FM ·

2024/09/14

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are: New Markets Reaction to market changes Direct and channel sales M&A New Category Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers. Enjoy! — The people: Ian Truscott on LinkedIn Jeff Clark on

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73:33

The Marketing for Realignment and Gating over a...

Rockstar CMO FM ·

2024/09/08

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company. STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five

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60:01

The Building a Real ICP and Signal and Noise over a...

Rockstar CMO FM ·

2024/08/31

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the business goals and needs Discover how they solve the problem today Learn how they will buy our product or service Ian then joins Robert Rose, the

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70:48

The 5 F’in’ Content Things with Cathy and Robert Gets...

Rockstar CMO FM ·

2024/08/24

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:Marketing technology - and Cathy’s most recent blog post Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels. The pros and cons of fractional expertise and the changes in the jobs market Content Marketing measurement Budget for

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64:02

The Good Budget Housekeeper and Renting Success Episode

Rockstar CMO FM ·

2024/08/17

In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc. They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to ROI (past and future) // Determine if you have the right budget allocation mode // Identify the best opportunities to experiment, even though the

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62:47

The 5 F'in' STARS and Content Beyond Websites...

Rockstar CMO FM ·

2024/08/10

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and

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63:06

The STARS and a Cocktail of Generalist and...

Rockstar CMO FM ·

2024/08/03

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunities for marketers working in each of these kinds of companies. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The

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43:53

The Shiny Things and Smart Strategies and Life is a...

Rockstar CMO FM ·

2024/07/27

This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about refreshing our content, especially given the changes in how our audience

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63:03

The Cathy on Content and Robert on SEO, Expresso and...

Rockstar CMO FM ·

2024/07/20

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up.This week, Ian and Cathy discuss Cathy’s recent trip to London for Henry Stewart’s DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering

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58:23

The Distraction of Technology, Jelly Beans and...

Rockstar CMO FM ·

2024/07/06

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how marketing leaders maintain strategy despite technology changes and both Ian and Jeff share their take from the potential distractions, to developing a

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44:03

The Grant Johnson MPI Special Episode

Rockstar CMO FM ·

2024/06/29

This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing job in several B2B companies, including Bill Trust, Enburse, Kofax, Pegasystems, SDL, and Cylance. You can learn more about Grant’s career from when he

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57:28

The 5 Things from Jeff’s Debut and a Rose Colored...

Rockstar CMO FM ·

2024/06/22

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this

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48:49

The 5 Steps for Metrics and Authentic Pride Over a...

Rockstar CMO FM ·

2024/06/15

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month. Enjoy! — The

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56:17

The 5 Challenges with Marketing Metrics and Attention...

Rockstar CMO FM ·

2024/06/08

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and

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58:59

The Chat with ChatGPT and What’s Next for Search Episode

Rockstar CMO FM ·

2024/06/01

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers

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55:39

The New Products, New Markets and the Death of the...

Rockstar CMO FM ·

2024/05/25

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, who ponders the current state of social media, specifically the death of the follower. Enjoy! — The people: // Ian

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55:21

The 5 Steps for Campaign Planning and Apple Crushing...

Rockstar CMO FM ·

2024/05/18

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on Apple’s recent advertising and the fuss it created. With advice to be bold, swing, and occasionally you might miss. Enjoy! — The people: // Ian

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35:55

The Frontline Marketing with Jeff and The Greatest...

Rockstar CMO FM ·

2024/05/11

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost another as, at the last minute, his usual companion in the Rockstar CMO virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, couldn't make

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41:04

The Be Honest and a Social Cocktail in a Walled...

Rockstar CMO FM ·

2024/05/04

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Rented Land #3 - Cold emails #4 - The Diversity Bonus #5 - If you can help me grow, I can help you grow Ian then joins Robert Rose, Chief Troublemaker at

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339 results

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