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PODCAST

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways

business

All Episodes

59:56

Episode 79: Blaming Your Customers

May The Best Brand Win ·

2018/03/04

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better. According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. :) Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who

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59:55

Episode 78: Measurement

May The Best Brand Win ·

2018/02/23

“What gets measured gets managed,” they say and that’s certainly true. But how do measure marketing’s success or failure in a given organization? What are the key metrics today that need to be watched? And which ones don’t matter at all? I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media. We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement

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59:53

Episode 77: Love Letter to the Press

May The Best Brand Win ·

2018/02/16

Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the

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59:55

Episode 76: Collateral Brand Damage

May The Best Brand Win ·

2018/02/10

In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts. None of these are a good idea if you’re doing marketing for long-term solid customer relationships and not short term sales. Most marketing teams don’t even consider the amount of collateral brand damage done by tactics like these. Join me for yet another Congressional Medal

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59:56

Episode 75: Best Brands of NAMM 2018

May The Best Brand Win ·

2018/02/03

2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who lost and who everyone should be watching in the years to come. Of course, we’ll also hit who’s winning and losing in the larger (and more credit pre-approved) world of companies doing marketing related stuff out there. So join us for our first LIVE show in nearly two

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59:55

Episode 74: Reviewing Your Year-End

May The Best Brand Win ·

2017/12/02

As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications? Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a little year-end review — what worked and what really didn’t and also what trends can we expect to see in 2018! So do you squats and tune in as we also hit who’s winning, losing and harassing this week in marketing. We’ve had great shows before but this one is

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59:55

Episode 73: Mind Science

May The Best Brand Win ·

2017/11/18

For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music.According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile. So we’re going deep into the mind to talk about co-created messaging and mental frames. You

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59:55

Episode 72: Firing the Client

May The Best Brand Win ·

2017/11/03

The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the door. Join me for another “Motor Trend Car of the Year” Award-winning episode of May the Best Brand Win where we’ll explore the client/service provider relationship and how to end it if needed. We’ll also hit who’s winning and losing and give you some tips on how

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59:55

Episode 71: Incite-ful Media - 10/27/17

May The Best Brand Win ·

2017/10/27

According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When exactly did journalism abandon it’s primarily objective to “inform” and instead choose to “incite?” Do they curate content especially to make people angry? Why? Does it work? We’re gonna dig into those burning questions and more on the next

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59:56

Episode 70: Marketing Evils - 10/20/17

May The Best Brand Win ·

2017/10/21

One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society. Why is that? I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons

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59:51

10/13/17 Episode 69: An Emotional Transference...

May The Best Brand Win ·

2017/10/16

People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal? I’ve recently had a breakthrough in this area and want to share it with you guys. We’ll also dig into who’s winning and losing this week in marketing &

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59:59

10/06/17 Episode 68: Confusing Comms

May The Best Brand Win ·

2017/10/07

Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things up. Specifically, we’re gonna hit a few confusing topics like the recent FTC guidelines for influencer marketing, outside interference in our largest social networks by foreign interests and hyper-political comms aimed at boycotting and praising brands. And

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59:56

09/29/17 Episode 67: Upwardly Mobile

May The Best Brand Win ·

2017/09/29

Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler. Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world this week.Segment 3: Distillery Tips for Mobile Software Brandinghttps://distillery.com/

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59:56

09/22/17 Episode 66: Watch Your Language

May The Best Brand Win ·

2017/09/23

As communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand for certain things — and they evolve over time. In this episode of the Emmy-winning May the Best Brand Win, join me as we explore language and give you some tips to tighten it up and cut the crap so that the people you’re trying to reach agree that you’re not

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59:56

09/15/17 Episode 65: Moves Like Jaggi

May The Best Brand Win ·

2017/09/16

My guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target.

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58:15

09/01/17 Episode 64: Outside The Box

May The Best Brand Win ·

2017/09/02

It seems that everyone today is looking for “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfortable in that cushy chair. Guess what? Great marketing is NOT safe marketing. In this episode we’re going to tackle the paradox of what most companies want yet are going to be too afraid to actually implement. We’ll also dig into who is winning and losing this

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59:56

08/25/17 Episode 63: And What THAT Means Is…

May The Best Brand Win ·

2017/08/26

The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!” The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re

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59:55

08/11/17 Episode 62 What PR Isn't

May The Best Brand Win ·

2017/08/11

There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of

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60:00

08/04/17 Episode 61: What Other People Think

May The Best Brand Win ·

2017/08/04

One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the work on the way to approvals, but they aren’t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and

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59:56

07/28/17 Episode 60: Web of Lies

May The Best Brand Win ·

2017/07/28

Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds brands on and off the Web. Part artist, part scientist, John is the ultimate weapon and he’s going to be our guest on the next thrilling episode of May the Best Brand Win on Entertalk Radio. We’ll tag team who’s winning and losing and John will offer

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