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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

3:56

What is the Purpose of an MRR Schedule and Why You...

SaaS Metrics School ·

2025/02/18

In episode #267, I address the coveted MRR schedule. Done wrong, it causes a ton of headaches and can derail due diligence. - What is the MRR schedule? - Where do you source the data? - What systems house this data? Have you joined our SaaS community?https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:10

Should I Count Payment Processing Revenue as ARR

SaaS Metrics School ·

2025/02/04

In episode #265, I address a reader's question about payment processing revenue. There are two key points. Recording the revenue on your P&L, and can I take ARR credit for this revenue stream?- The nature of your payment processing revenue - ARR credit - Gross profit Join my SaaS community to be notified of future training, webinars, templates, and more:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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3:36

How to Calculate Services Backlog in Months

SaaS Metrics School ·

2025/01/29

In episode #264, I address one of the four key professional services metrics. I received a message from someone who read my blog posts about this metric. Let’s break down the steps and inputs.- Services backlog - Monthly burn number - Billable FTE’s Services Metrics:https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/

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2:22

The Difference Between Booking Date and Revenue Start...

SaaS Metrics School ·

2025/01/23

Episode 264 – The Difference Between Booking Date and Revenue Start DateIn episode #264, I tackle a question from a SaaS CEO in Spain. They messaged me on LinkedIn about dates. Sales wants to record the contract on the execution date, and finance must begin revenue on the subscription start date. What’s the right process? - Bookings dates - Revenue on the P&L Have SaaS questions? Join our community:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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6:31

How to Build Your Metrics Foundation in 2025

SaaS Metrics School ·

2025/01/12

In episode #263, I address the building blocks to your financial transparency. Tired of running financially blind? Know that you can do more with your data?- Why do we need this? - Chart of accounts - 4 key data sources - SaaS P&L - Technology - Training Free training on my process:https://www.thesaasacademy.com/offers/zz3ZR2WL/checkout In-depth course on SaaS Metrics:https://www.thesaasacademy.com/the-saas-metrics-foundation Live course on SaaS

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4:31

How to Size Your R&D Budget for Next Year

SaaS Metrics School ·

2024/12/29

In episode #262, I address 2025 planning and R&D investments.- Calculate your OpEx profile. - Factors influencing your R&D budget - Where to get your benchmark data Check out Ray's data at benchmarkit.ai

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4:13

You Can’t Scale without Bookings Data

SaaS Metrics School ·

2024/12/28

In episode #261, I address the world of SaaS data. Bookings data is one of the biggest data mistakes that I see in SaaS. With this data, you can forget about understanding your GTM efficiency - What is bookings data? - Sources of bookings data - What if I’m self-service SaaS? Check out my post on the bookings report here:https://www.thesaascfo.com/the-saas-bookings-report/

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5:19

When Should Your Hire a Fractional SaaS CFO?

SaaS Metrics School ·

2024/12/27

In episode #260, I address the world of fractional help. I’ll focus on the SaaS CFO but also share other fractional roles that I see in SaaS companies.- What ARR level should I hire a fractional CFO? - When should I hire a full-time CFO? - Fractional CFO or Interim CFO or part-time CFO - Outsourced bookkeeping - Other fractional roles My go-to firms for outsourced bookkeeping are at the bottom of this blog

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5:34

Your SaaS Metrics Playbook for 2025

SaaS Metrics School ·

2024/12/26

In episode #259 I address the data and metrics required to scale your SaaS business. It’s no accident when SaaS companies achieve big ARR numbers.- Growth - Retention - Margins - Financial Profile - Efficiency Free training January 10th on my metrics playbook:https://www.thesaasacademy.com/pl/2148613448 SaaS Metrics Foundation course in February:https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new

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3:10

How Much Are SaaS Companies Raising in Series C and D...

SaaS Metrics School ·

2024/12/22

In episode #258, I address fundraise sizes. Let’s break down common Series C and D round raises.- Series C round sizes - Series D round sizes - Sourced from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:10

How Much Are SaaS Companies Raising in Series A and B...

SaaS Metrics School ·

2024/12/21

Episode 257 – How Much Are SaaS Companies Raising in Series A and B Rounds? In episode #257, I address fundraise sizes. Let’s break down common Series A and B round raises. - Series A round sizes - Series B round sizes - Sourced from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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3:10

How Much Capital Should You Ask for in a Pre-seed and...

SaaS Metrics School ·

2024/12/17

In episode #256, I address fundraise sizes. Let’s break down common pre-seed and seed round raises. - Pre-seed round sizes - Seed round sizes - Sources from TheSaaSNews.com Join my SaaS community for the latest data, trends, and templates:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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4:31

How to Size Your Sales and Marketing Budget for Next...

SaaS Metrics School ·

2024/12/05

In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments.- Calculate your OpEx profile. - Use these GTM efficiency metrics - How to call BS on your forecast or budget Want to stay innovative in SaaS? Join my SaaS community:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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2:07

Onboarding is NOT a Sales Cost

SaaS Metrics School ·

2024/12/04

In episode #254, I address a question that comes up often enough from SaaS teams and investors. Let’s address where we code onboarding expenses. - Where do we code onboarding expenses? - When does CAC stop? Want to stay innovative in SaaS? Join my SaaS community:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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3:49

My Top 4 Professional Services Metrics – Services...

SaaS Metrics School ·

2024/11/26

In episode #253, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services margins.- Run PS like its own business unit - Set up your SaaS P&L correctly - Services margins benchmarks Check out this post for more detail:https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/

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3:01

My Top 4 Professional Services Metrics – Billable...

SaaS Metrics School ·

2024/11/23

In episode #252, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on billable utilization. - What is billable utilization? - What’s a good percentage? Check out my professional services post about PS metrics:https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/

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2:53

My Top 4 Professional Services Metrics – Services...

SaaS Metrics School ·

2024/11/21

In episode #251, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services backlog in backlog in months.- What is services backlog? - How do I convert backlog into a monthly number? Join my SaaS community for events, training, templates, and networking:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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3:50

My Top 4 Professional Services Metrics – Services...

SaaS Metrics School ·

2024/11/20

In episode #250, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services backlog.- What is services backlog? - What’s a good number? - How do I manage backlog? Join my SaaS newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

en

2:13

My Top 4 Professional Services Metrics

SaaS Metrics School ·

2024/11/19

In episode #249, I address the top four metrics you should calculate and monitor if you have a customer onboarding function.- Services backlog - Backlog in months - Billable utilization - Services margins Join my SaaS newsletter:https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

en

1:56

How Do We Handle Churn When Customers Hit Pause

SaaS Metrics School ·

2024/11/15

In episode #248, I address a reader's question. Here’s the question…how can we distinguish churn from a customer freeze (pause services)? - Handling churn calculations - Handling retention calculations - Havoc with your MRR schedule Join my community for my training, templates, and content:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

en

367 results

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