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PODCAST

Sales Training. Close It Now!

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

business careers

All Episodes

30:43

Why You’re Losing Sales: Stop Blaming Customers and...

Sales Training. Close It Now! ·

2024/09/09

In this episode of the Close It Now podcast, Sam Wakefield gets real about one of the biggest reasons salespeople lose deals—blaming the customer. Instead of pointing fingers, Sam breaks down how to effectively handle sales resistance during appointments. Whether it’s overcoming objections or identifying hidden concerns, Sam offers actionable strategies to turn resistance into an opportunity to build trust and close the sale.Key Takeaways:Understanding Resistance: Why customers push back and how you

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30:23

Selling with Heart: How Genuine Care will Close More...

Sales Training. Close It Now! ·

2024/09/06

In this heartfelt episode of the Close It Now podcast, Sam Wakefield explores the true meaning of caring for homeowners and how genuine concern can set you apart in sales. He discusses why showing up authentically with care and concern can transform your relationship with customers, making traditional sales tactics unnecessary. Sam also emphasizes the importance of handwritten letters as a powerful closing tool, adding a personal touch that leaves a lasting impression.If you've ever wondered how to

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01:03:48

From Insights to Impact: Revolutionizing Sales...

Sales Training. Close It Now! ·

2024/09/02

In this insightful episode of the Close It Now podcast, Sam Wakefield sits down with Sebastian Jimenez, the visionary CEO of Rilla Labs. Together, they delve into how Rilla is revolutionizing the sales industry by using advanced data analysis to refine and accelerate sales conversations. Discover how Rilla's AI-driven insights can help your sales team achieve faster and more effective results compared to traditional coaching methods.Key Takeaways:AI-Powered Sales Coaching: Learn how Rilla uses

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51:59

What's Working, What's Not, What's Next?

Sales Training. Close It Now! ·

2024/08/23

Episode Title: What's Working, What's Not, What's NextEpisode Description:In this episode of the Close It Now podcast, Sam Wakefield is joined by Jennifer Bagley, CEO of CI Web Group, to discuss the rapidly evolving landscape of the trades industry. Together, they explore how artificial intelligence (AI) is reshaping the industry, providing actionable insights on how to leverage these changes for growth and success. They also break down the critical steps to building a business in the right order,

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38:17

Facing Reality: Coping with Industry Stress,...

Sales Training. Close It Now! ·

2024/08/12

In this episode, we dive headfirst into the tough realities of the industry today. We explore how stressful situations can lead us to rely on certain vices—habits that might be holding us back more than helping us. We discuss the importance of recognizing these patterns and finding healthier ways to cope with stress. Additionally, we tackle the topic of fatigue: when you’re tired, don’t quit—rest, then push forward with renewed energy. This episode is packed with practical advice and insights for

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30:30

Crush the Summer Sales Slump: Reignite Your Performance

Sales Training. Close It Now! ·

2024/07/15

In this episode of the "Close It Now" podcast, host Sam Wakefield addresses a common challenge faced by sales professionals: the summer slump. Sam shares a foolproof exercise designed to help you hyper-grow as a person and get back on track as a top performer. This powerful exercise not only helps you overcome the summer slump but also shows you how to elevate your performance to become a top sales professional. Packed with actionable tips and motivational insights, this episode is perfect for

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51:24

Empowering the American Dream: Financial Literacy for...

Sales Training. Close It Now! ·

2024/07/12

In this episode of the "Close It Now" podcast, host Sam Wakefield sits down with Stephen Martinez, author of "The American Dream," host of "The American Dream" podcast, and founder of the American Dream Event. Stephen shares his inspiring mission to bring financial literacy and business education to the Hispanic community, an often underserved population. They discuss the unique challenges faced by this demographic and the transformative impact of financial empowerment. This episode is packed with

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29:15

Mastering Objections: The Easy Way to Uncover and...

Sales Training. Close It Now! ·

2024/07/08

In this episode of the "Close It Now" podcast, host Sam Wakefield shares an incredibly simple and effective method to uncover and handle real objections at the end of a sale. Sam delves into practical techniques that help identify hidden objections and transform potential hurdles into opportunities to close deals. This episode is packed with actionable advice and strategies designed to enhance your objection-handling skills and boost your sales success.Key Takeaways:Identifying Hidden Objections:

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55:55

Revolutionizing HVAC: The Power of Manual J with Conduit

Sales Training. Close It Now! ·

2024/07/05

In this episode of the "Close It Now" podcast, host Sam Wakefield sits down with Shelby Breger from Conduit Tech to dive deep into the importance of Manual J load calculations in the HVAC industry. They discuss why these calculations are crucial, how and when to use them, and provide a high-level overview of Conduit Tech's innovative software that is disrupting the HVAC industry. This episode is packed with insights on how proper load calculations can enhance efficiency and comfort in HVAC

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20:13

Unlocking Club Memberships: Turning 'No' into 'Yes'...

Sales Training. Close It Now! ·

2024/07/02

In this insightful episode of the "Close It Now" podcast, host Sam Wakefield delves into the art of navigating conversations with homeowners who are hesitant to become club members, even when it's more cost-effective than repairs. We dive deep into the psychology behind why someone might resist making a purchase and uncover the underlying reasons for their hesitance. Sam shares proven strategies to overcome objections and demonstrate the true value of club memberships.Sales professionals will find

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28:33

Ninja Trick for Better Appointments: The Secret Tool...

Sales Training. Close It Now! ·

2024/06/17

In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the fascinating psychology behind multiple exposures and their impact on consumer decisions. Learn a powerful ninja trick that can instantly improve your appointment setting and discover the most underutilized tool for building instant rapport with homeowners. This episode is packed with actionable insights and strategies designed to help sales professionals enhance their approach and close more deals.Key

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54:35

Exiting to Excellence: Overcoming Struggles and...

Sales Training. Close It Now! ·

2024/06/14

In this heartfelt episode of the "Close It Now" podcast, host Sam Wakefield sits down with Jerome Myers, founder of Exodus and host of the Dreamcatcher podcast. Together, they explore the emotional and mental challenges faced by Apex performers. Jerome shares his profound insights on the downfalls and struggles these high achievers encounter, along with the 8 exits of a founder and how to Exit to Excellence. This conversation delves into how to navigate the journey from struggle to success while

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28:16

Unlocking Buyer Potential: Avoiding Common Sales...

Sales Training. Close It Now! ·

2024/06/10

In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the human psychology surrounding belief systems and how salespeople unknowingly disqualify homeowners from the ability to buy. Often, our own beliefs and assumptions create barriers that prevent potential customers from making a purchase, and we may not even realize it.Sam explores the subtle ways these belief systems manifest in sales interactions and provides actionable strategies to identify and overcome these common

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01:04:56

Mastering Homeowner Service: Deep Dive into IAQ Sales...

Sales Training. Close It Now! ·

2024/06/07

In this episode of the "Close It Now" podcast, host Sam Wakefield continues his conversation with Jason James, an HVAC veteran and the #1 IAQ salesperson at a 21-location company. This part 2 episode focuses on the microscope technique, featuring an in-depth role play session designed to help you master the art of serving homeowners at the highest level. Jason shares expert insights and advanced strategies to enhance your IAQ sales skills. You'll learn the intricacies of the microscope technique and

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43:28

Embrace the Journey and the 'Win or Learn' Mindset

Sales Training. Close It Now! ·

2024/06/03

In this episode of the "Close It Now" podcast, host Sam Wakefield dives deep into the struggles faced during the early years of a sales career. Emphasizing the powerful mindset of "I win or I learn," Sam discusses the importance of not comparing yourself to others and avoiding frustration on the journey to mastering sales. This episode is packed with valuable insights and motivational advice to help you stay focused, positive, and resilient in your sales journey.Key Takeaways:Early Struggles:

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01:29:15

Mastering Exterior Sales: Overcoming Objections with...

Sales Training. Close It Now! ·

2024/05/31

In this episode of "Close It Now," host Sam Wakefield is joined by TJ Moon, a renowned business and sales coach specializing in exteriors, roofing, windows, and doors. Together, they engage in a dynamic role play session focused on handling and overcoming common closing objections in exterior sales. TJ shares his expert insights and practical strategies that can help you enhance your sales techniques and close more deals effectively. Whether you're a seasoned sales professional or new to the field,

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27:15

Boost Your Basement Sales: Innovative Upgrades for...

Sales Training. Close It Now! ·

2024/05/28

In this episode of the "Close It Now" podcast, host Sam Wakefield dives into strategies for increasing the average ticket for basement work. If most of your projects are in basements, you know there are certain limitations on the scope of work. However, your imagination and a variety of accessories or improvements can significantly enhance homeowner comfort and efficiency. Tune in to learn how to offer innovative upgrades that will help you maximize your sales potential in basement renovations.Key

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01:41:16

Unlocking Sales Mastery: Insider Tips and Role Play...

Sales Training. Close It Now! ·

2024/05/24

Unlocking Sales Mastery: Insider Tips and Role Play with Brian Burton from the Waste No Day PodcastIn this exciting episode of "Close It Now," host Sam Wakefield sits down with Brian Burton from the Waste No Day Podcast for an in-depth discussion on what makes a top salesperson. Brian shares invaluable insights and practical tips that can help you elevate your sales game to the next level. Additionally, they dive into a role play session, demonstrating the powerful technique of the reverse engineer

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01:08:13

3 New Technologies that will blow up your call center...

Sales Training. Close It Now! ·

2024/05/17

In this episode of "Close It Now," host Sam Wakefield sits down with Brigham Dickinson, the founder and president of Power Selling Pros, to discuss the three groundbreaking technologies that are set to revolutionize call center operations. Brigham shares his expert insights on how these technologies can enhance customer interactions, streamline processes, and significantly boost sales performance. Whether you’re managing a small team or overseeing a large call center, this episode is packed with

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01:00:09

Unleashing the 7-Power Contractor: Insights from Al...

Sales Training. Close It Now! ·

2024/05/10

In this episode of the Close It Now podcast, we chat with Al Levi, the mastermind behind the 7-Power Contractor system. Although Al is usually known for his expertise in streamlining business operations, today he opens up about his real passion: sales.Al shares how strong systems can make your sales game smoother and more effective. He offers practical advice and real-world examples to help you connect the dots between a well-run business and hitting your sales goals. If you've been struggling to

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274 results

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