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PODCAST

The Dave Gerhardt Show (from Exit Five)

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com

business marketing

All Episodes

53:22

We Audited 100+ B2B Websites – Here's What We Learned...

The Dave Gerhardt Show (from Exit Five) ·

2025/03/24

#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.Matt and Talia cover:Why most B2B sites focus too much on features and not enough on buyer

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61:26

Inside the Minds of Top CMOs: What’s Working, What’s...

The Dave Gerhardt Show (from Exit Five) ·

2025/03/20

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.Dave, Megan, Ido, and Kimberly cover:What every new CMO needs to know about leading a marketing orgHow to align with CEOs, CFOs, and key

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44:46

LinkedIn Ads & Strategy for B2B with Anthony Blatner

The Dave Gerhardt Show (from Exit Five) ·

2025/03/17

#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner(08:39) - - Focusing on LinkedIn and Future

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54:33

The B2B Event Playbook: Building Revenue-Driving...

The Dave Gerhardt Show (from Exit Five) ·

2025/03/13

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.Dave, Stephanie, and Kristina cover:The key metrics to track to

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50:14

What’s Your One Key Message? Mastering B2B Messaging...

The Dave Gerhardt Show (from Exit Five) ·

2025/03/10

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.Dave and Diane cover:The difference between positioning and messaging (and why

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50:00

Content, Community, and Building a 200,000+ B2B...

The Dave Gerhardt Show (from Exit Five) ·

2025/03/06

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.Dave and Ross cover:How organic content and SEO fit into a modern B2B marketing strategyThe power

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55:51

How to Fix Your SEO Strategy

The Dave Gerhardt Show (from Exit Five) ·

2025/03/03

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO

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51:29

Category Creation and Market Leadership with the CMO...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/27

In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.Dave and Melton cover:Why category leadership is critical and how to

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53:49

How To Build a High Converting Product Page

The Dave Gerhardt Show (from Exit Five) ·

2025/02/24

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.They also cover:The biggest mistakes B2B marketers make on

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48:18

Win/Loss Analysis: How to Turn Customer Insights Into...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/20

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.Matt and Drew cover:Why you shouldn’t obsess over lost deals - and how to

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8:57

New On-Demand Training: AI Playbooks for B2B Marketers

The Dave Gerhardt Show (from Exit Five) ·

2025/02/19

Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI.No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more.If you’re tired of the AI noise and want actionable tactics you can use

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58:12

Strategies for Building a High-Converting B2B Homepage

The Dave Gerhardt Show (from Exit Five) ·

2025/02/17

Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.Dave, Diane, and Lee cover:The biggest homepage

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52:20

#219: Strategy | ABM and AI for Outbound with Trinity...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/13

In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook.Dave and Trinity cover:Why every startup should hire a product marketerHow to develop a strong vision

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59:03

#218: Website Teardown | How to Build B2B Landing...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/10

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations

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45:45

#217: Marketing Leadership | Why Product Marketing is...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/06

In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing

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58:46

#216: Website Teardown | How to Nail your B2B Pricing...

The Dave Gerhardt Show (from Exit Five) ·

2025/02/03

Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live

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57:48

#215: Social | LinkedIn Profile Best Practices for...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/30

In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.Matt and Kanika cover:Why your LinkedIn profile should be treated like a landing pageThe biggest mistakes B2B marketers make with their LinkedIn presenceHow to

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42:06

#214: Q&A with Dave | Brand vs. Demand, Personality...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/27

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:Balancing Brand vs. DemandWorking with the sales team vs. serving customersHow to inject personality into your brandThe most successful marketing campaigns Dave was a part of in his careerHow to plan and brainstorm good marketing ideasThe biggest mistake marketing teams makeHow to structure a marketing teamHow did you know it was the right time to start your own company?How to best

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37:43

#213: Community | B2B Community Growth Strategies...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/23

This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.Corrina, Taylor, and Matthew cover:How to

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52:40

#212: Marketing Leadership | Lessons for First-Time...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/21

In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.Dave and Michael cover:How Everflow turns happy customers into referral partnersWhat it’s like to be a first-time marketing leaderBuilding a

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343 results

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