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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

32:10

12 C's of Christmas for your pet business

Your pet business, Your way ·

2022/12/22

Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you

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47:57

How to create systems and make your life less...

Your pet business, Your way ·

2022/12/15

Does your to-do list feel like it’s running away with you?Having your own business means you’re juggling so many different tasks and keeping on top of them and prioritising is a job in itself.Keeping on top of things can cause stress and overwhelm and this week on the podcast I’m chatting to Amy Mitchell, a systems expert, on how to overcome this.Amy specialises in helping small businesses use Asana, a project management tool or ‘second brain’ which can help you manage your work so you have more

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32:08

Thinking of starting a podcast for your pet business?

Your pet business, Your way ·

2022/12/08

Are you considering starting a podcast for your pet business?Having your own show is a way for you to let people get a glimpse of what it’s like to work with you and build trust and a feeling of familiarity fast.Because you’re in your listener’s ears, there’s a real intimacy about the relationship.You have their attention much more so than you might on social media or other communication channels where other distractions can take over.And if people like what you do, the ripple effect means they tell

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01:06:40

Creating meaningful social media content with Aileen...

Your pet business, Your way ·

2022/12/01

Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, often attract over a hundred comments and power her business.She creates meaningful content that people connect with, written from the heart, sharing observations from her own dog Charlie and the dogs she supports.Only five years ago, Aileen was working as an accountant then retrained as a dog trainer and fulfilled her dream of building a successful business.She’s written a book, Dogs, Bumps and Babies and works

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10:48

How to join my Plan Your Jan challenge

Your pet business, Your way ·

2022/11/24

Would you love to go into the Christmas holidays knowing that you had all of your marketing for January done?You need my Plan Your Jan three day challenge.It’s happening from November 28th - 30th and it’s to get you thinking about what you’re going to be promoting in 2023.You’ll come away bursting with ideas for different ways to talk about your offer.And you can relax over Christmas knowing your marketing for the first and most miserable month of the year is already done.Learn what to expect in

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43:23

In the spotlight with Rebecca Walters from Pupstarts...

Your pet business, Your way ·

2022/11/17

Whether you are an aspiring or established breeder, looking for a new furry family member, or simply a pet parent who wants to learn, you’ll love this inspirational, informative podcast with expert dog breeder Rebecca Walters from Pupstarts Breeders.Rebecca has worked with dogs for over two decades.She started out working for councils in London, picking up stray dogs from the streets.While some found new homes, but ultimately it led to many dogs being put to sleep and Rebecca had to deal with this

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53:06

Can a Content Fortress help you find dream clients...

Your pet business, Your way ·

2022/11/10

When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client.And what if you could send your nightmare clients running to the hills too? You can with a Content Fortress - where you create a Kingdom of Happiness for your business.It’s a concept created by Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, a content marketing and website company and authors of The Content Fortress.In this podcast episode they share everything you need

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20:40

Your invitation to the Pets Get Visible mini membership

Your pet business, Your way ·

2022/11/03

When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with.You’re grappling with what to post on social media, what platforms are best for you, whether you should have a blog, what your audience likes and much more.That’s why I’m creating the Pets Get Visible mini-membership as a place for you to go to get the support and resources you need to figure this stuff out.It’s a simple toolkit with the essentials you need to market your business,

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41:28

Conquer the cost of living crisis in your pet service...

Your pet business, Your way ·

2022/10/27

Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business.She’s weathered several recessions and economic crashes, the Coronavirus pandemic, political upheaval and much more in her own business and supporting others.In this episode she’s sharing her no fluff advice on how you can weather the storm of the cost of living crisis.And how actually, we should always be prepared for something to come along and throw a spanner in the

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27:34

In the spotlight with Jo Milnes from Distinctive Pets

Your pet business, Your way ·

2022/10/20

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets.Including what goes on behind the scenes of her awareness day, Muddy Dog Day, which is happening on October 29th.Jo has three pet businesses, a horse stud, a dog friendly holiday cottage and she set up Distinctive Pets, selling products for pets, pet parents and the home in 2016.In that time she’s tried all kinds of things, starting with a

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39:47

Future proof your pet business for the cost of living...

Your pet business, Your way ·

2022/10/13

The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis.And this week's podcast guest is here to share with you how to do this for your pet business.I'm chatting to Lucy Rennie, she’s a communications expert and she’s been talking about Future Proofing your business for years and shares everything you need to know.From making your clients feel special to launching special products or services in line with what is happening in the world and turning uncertainty

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18:58

How to use awareness days effectively in your pet...

Your pet business, Your way ·

2022/10/06

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing?But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day?Here are some common questions around awareness days and how best to use them in your pet business content.Plus examples from pet business owners who've created their own days and how they've boosted their business.Key topics and timings in this

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34:36

How to magic one piece of content into 30 social...

Your pet business, Your way ·

2022/09/29

Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method.It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts.Rather than sharing it once, you use it over and over - without it sounding tired or boring!Skarlett and I chat about how to make it

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45:54

Is my Be Bold Bootcamp right for you?

Your pet business, Your way ·

2022/09/28

Would you love to feel more comfortable sharing what you do in your pet business?Telling your potential clients and customers about the product or service you offer and how it can help them?Without sounding pushy, selly or desperate.If so, the Be Bold Bootcamp for pet businesses is for you. It’s a short course designed to give you a gentle nudge when it comes to marketing your business.Over four weeks you’ll learn to feel more at ease sharing the passion that inspired your business, identify who

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31:55

Pet business profile raising ideas for Winter 2022

Your pet business, Your way ·

2022/09/22

Looking for some inspiration for your pet business marketing this winter?As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service.Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too.And the sooner you get your ideas together and sent off, the more likely it is that your story will be picked up.The same for social media,

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43:33

In the spotlight with Debbie Humphreys from Redhound...

Your pet business, Your way ·

2022/09/15

Want to know what it takes to build a sustainable and profitable pet product business?Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry.Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving in the pandemic and raising thousands for charity.Debbie has tested out so many things when it comes to growing her business and shares so much wisdom in this episode.It’s a must listen

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10:21

Thoughts on navigating emotional events in your pet...

Your pet business, Your way ·

2022/09/09

This podcast is following the sad news about Queen Elizabeth II passing away in September 2022.The aim of the episode is to share some thoughts on how to navigate this sad news as a small business owner.It's thoughts, not advice, and I'm sharing it as it can feel challenging knowing what to do (if anything) in these situations.Here are the key points covered and timings:0.58 - Why people have such fondness for the Queen.1.21 - Protocols, the impact and the loss of a figurehead being played out on

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24:22

If you're not visible who misses out?

Your pet business, Your way ·

2022/09/01

Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming.So how about you reframe it and look at who will miss out if you’re not visible?There will be people searching for what you do on Google, asking for recommendations from friends and family on social media, asking in person.And if no-one knows who you are and

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16:11

Is it ok to press pause on your business for a month?

Your pet business, Your way ·

2022/07/28

Is it ok to press pause on your business for a month?This summer you might have heard business owners talking about taking big chunks of time off, or taking August off, or even the entire summer.When you work for yourself it can take over your life. You can’t turn off your work phone at 5pm on a Friday and walk away from your computer.You worry whether your clients might be upset if you don’t respond on a weekend, and you live, sleep and breathe your business.Being in the thick of it 24/7, 365 days

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27:14

How to get more reviews for your pet business

Your pet business, Your way ·

2022/07/21

Would you love to have more reviews for your pet product or service?You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops?People are busy going about their day, they’re not thinking about raving about you on the internet, so how do you make it happen?Keep going and don’t feel disheartened because reviews have clout.A huge 49 per cent of people in a recent study said they trust a review as much as a recommendation from a friend or family

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257 results

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