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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:47:28

315 - Blayne Smith (BangerTV, MetalComedy): The MOST...

Heavy Business ·

2023/02/23

This is a fun one! Blayne Smith hosts the Metal Monthly series on Banger TV. To find the deepest cuts for this video, he investigates every (full-length, non-live) album that is listed on the metalheads most essential resource, Metal Archives, every Sunday on his twitch stream (MetalComedy.) Sit back, crack open a Busch Light, and hear what to do (or not?) for your next music video! Follow Blayne! https://www.twitch.tv/metalcomedy https://www.instagram.com/metalcomedy/

en

00:39:44

314 - Katy Irizarry (Season of Mist) - Get Your S#!t...

Heavy Business ·

2023/02/20

Katy from Season of Mist and Suspiria PR gave us some details on her background and journey in the music industry, how to get your act together, and some insider secrets for all of us.

en

00:37:57

312 - Nick Tieder (Frontiers Music SRL): Indie Labels...

Heavy Business ·

2023/02/16

Nick from Frontiers North America shares some history on Frontiers SRL and their expansion. He talks about regional genre preferences, what he looks for in emerging artists, and how important it is to foster the next generation of great bands. We dove into how independent labels can really help bands cut through the water hose of modern advertising, and what bands still need to do regardless of being on a label or independent.

en

00:41:05

311 - Crucifix (Pitch Black North, Satanic Tea Co) -...

Heavy Business ·

2023/02/13

We sat down with the purveyor of purgatorial potions himself, Crucifix of Pitch Black North, also known as Satanic Tea Co, to talk about how he got started in the beverage business, the keys to his success, his music and more! Get some tea: https://www.pitchblacknorth.com/

en

00:43:03

310 - Maurizio Iacono (Kataklysm, Hard Impact...

Heavy Business ·

2023/02/09

With his experience in the bands KATAKLYSM, EX DEO, and INVICTUS, as well as his industry businesses Hard Impact Artist Management, Continental Touring, and Distortion Music Group, Maurizio Iacono has an incredible level of knowledge of the music industry and wears many hats. A brief summary in the arduous journey to "success" , we talk about how oversaturated the music scene is, and how to stand out. Today's episode is a deep insider look into artist management, touring, metrics to measure your

en

00:38:20

309 - Ryan Williams (Metal Blade): When Are You...

Heavy Business ·

2023/02/06

We were stoked to have Ryan Williams of Metal Blade back on the podcast, for an update on what labels like Metal Blade are looking for in artists. Learn where to start when looking for a label, what metrics they look at, what actions they like to see from bands, and more.

en

00:42:51

308 - Bariann of Fiadh Productions: What Indie Labels...

Heavy Business ·

2023/02/02

Join us in chatting with our friend Bariann, who runs Fiadh Productions! In today's episode, we talk about starting a label, what an indie label can do for you, and the reality of putting out a physical release these days. Along the way, we also got into DIY PR, things that might turn off labels, formats (vinyl, cassette, and cd), and artwork. Check out Bariann's label https://linktr.ee/fiadhproductions

en

00:38:13

307 - Justin Roth of War Curse: Touring, Buy-Ons, and...

Heavy Business ·

2023/01/30

We sat down once again with the unmatched Justin Roth to talk about touring! Whether planning your own or trying to get on a package that suits your band, we talk about the red flags to look out for, expectations, booking agents and how to get one. Listen to War Curse https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R

en

00:45:58

306 - Hope from No Clean Singing: Twitter, Getting...

Heavy Business ·

2023/01/27

We spoke to Hope from No Clean Singing about journalism, how to get reviews, twitter, physical music formats and more! Do you *have* to hire PR? Should you be on Twitter? Should you start Twitter beef? This and more on today's episode of Heavy Business! Read Hope's reviews on No Clean Singing: https://www.nocleansinging.com/tag/hope-gould/

en

00:42:35

305 - Ian Chainey (Stereogum) - Lessons from Recent...

Heavy Business ·

2023/01/24

Welcome back one of the podcast BFFs, Ian Chainey of Stereogum! We started with the topic of "What Obituary did right with their PR Campaign, and what you're doing wrong." From there we walked through other recent successes like Blackbraid and Electric Callboy. We hope you have some valuable take-aways from our discussion of these campaigns! Read Ian's interview with Obituary: https://www.stereogum.com/2207140/obituary-dying-of-everything/columns/the-black-market/

en

00:49:16

304 - Belgian Jasper: Growing a following on YouTube

Heavy Business ·

2023/01/19

Who better to talk about growing a following on YouTube than the renowned interviewer, Belgian Jasper? Tune in to hear some tips on how to get (and handle) coverage for your band. Check out Jasper's YouTube channel! https://www.youtube.com/@BelgianJasper/videos

en

00:39:00

303 - Milton Mendonça: ProgPower USA Booking,...

Heavy Business ·

2023/01/17

We were so excited to talk to Milton again. We talked about booking in the recent economy, how to get noticed by festivals, in good and bad ways, and more! Get your tickets for ProgPower USA Day 2, Thursday, Sept. 7th, 2023 https://www.ticketmaster.com/progpower-usa-xxii-day-2-atlanta-georgia-09-07-2023/event/0E005D4CB6AB455E Line-Up: Beast in Black (Finland) Vola (Denmark) The Halo Effect (Sweden) Zero Hour (USA) Seven Kingdoms (USA)

en

00:36:06

302 - Planning Your Year with Holly Royle

Heavy Business ·

2023/01/12

In our monthly sit-down with C Squared music's Holly Royle, we discuss timing, planning the year and more. Have you started on your holiday covers for this year yet? Get a better idea of timelines and what great plan might look like for any release. If you're ready to start a campaign, reach out to us! https://csquared.info/?page_id=391

en

00:40:28

301 - RADIO with Munsey Ricci of Skateboard Marketing...

Heavy Business ·

2023/01/10

Just because you're not making "Billboard Top 40" music doesn't mean you should ignore radio as a media outlet! We dig in with Munsey Ricci and talk about how and why indie bands of all metal subgenres can benefit from a little bit of AM/FM love. Metal Radio Marketing http://skateboard-marketing.com/ Metal Radio News https://metalcontraband.com/ Photo by James Weber

en

00:46:31

300 - Matt McGachy of Cryptopsy/Vox & Hops

Heavy Business ·

2023/01/05

"We're here to talk about life, music, and craft beer!" Aliyah and Curtis chat with Matt McGachy about the origins of the Vox&Hops Metal Podcast, craft beer, Cryptopsy and more! Matt McGachy Photo Credit: Susan Moss Vox&Hops: www.voxandhops.com Cryptopsy: www.cryptopsy.ca

en

00:12:06

This Is Heavy Business

Heavy Business ·

2023/01/03

New name, same pod! Aliyah and Curtis discuss our name change and refocused direction.

en

00:32:16

298 Curtis Dewar's Origin Story!

Heavy Business ·

2022/12/22

Get to know the PR professional in the room! Aliyah interviews Curtis on how he got involved with the metal scene, and PR. Learn about C-Squared https://csquared.info/?page_id=312

en

00:41:22

297 Natasha from Looters PR | Lifestyle & Social Media

Heavy Business ·

2022/12/20

Natasha from Canada's Looters PR goes over her perspective on PR, self-sabotaging your PR, bringing your lifestyle into your band's brand and marketing, and a quick social media primer.

en

00:40:05

296 Pedro of A&P Reacts Talks Journalistic Integrity

Heavy Business ·

2022/12/15

In today's episode we went down a path discussing journalistic integrity for metal media outlets, venue merch cuts, and more. Pedro's TOP 5 BIGGEST DISAPPOINTMENTS OF 2022 https://youtu.be/jBDPqNqfyQo

en

00:35:06

295 SXSW with Shane Thirteen from They Watch Us From...

Heavy Business ·

2022/12/12

We sat down with Shane Thirteen from They Watch Us From the Moon to talk about being in a space metal band, playing around SXSW, developing and embracing your image.

en

413 results

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