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PODCAST

The Smart Communications Podcast

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

business non-profit

All Episodes

25:46

Episode 102: How can you create a healthy workplace...

The Smart Communications Podcast ·

2021/12/16

How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.

en-us

22:31

Episode 101: How do you know when your nonprofit has...

The Smart Communications Podcast ·

2021/12/01

Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.

en-us

38:26

Episode 100: How can nonprofits apply the principles...

The Smart Communications Podcast ·

2021/11/17

Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.

en-us

22:27

Episode 99: Who should be on your communications team?

The Smart Communications Podcast ·

2021/11/03

Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.

en-us

15:50

Episode 98: How can you build inclusive processes in...

The Smart Communications Podcast ·

2021/10/20

At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.

en-us

26:34

Episode 97: How nonprofit communications have changed...

The Smart Communications Podcast ·

2021/10/08

Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.

en-us

19:25

Episode 96: How can you use donor personas to guide...

The Smart Communications Podcast ·

2021/09/23

How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.

en-us

17:52

Episode 95: Equity: How can we design organizations...

The Smart Communications Podcast ·

2021/09/08

Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations.

en-us

20:59

Episode 94: How can you update an iconic brand?

The Smart Communications Podcast ·

2021/08/26

A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.

en-us

24:10

Episode 93: What can a good tagline do for your...

The Smart Communications Podcast ·

2021/08/11

Ever wondered what a good tagline can do for your organization? In this episode of the Smart Communications Podcast, Farra Trompeter, partner and chief growth officer, discusses taglines, brand strategy, engaging community in your brand, social justice, and more with Chandra M. Hayslett, communications director, from the Center for Constitutional Rights and Ambar Mentor-Truppa, vice president of communications, from the Shriver Center on Poverty Law.

en-us

18:56

Episode 92: What’s the future of virtual events?

The Smart Communications Podcast ·

2021/07/28

COVID-19 has changed everything and nonprofits have shifted how they offer programming and services from in-person to digital channels. Virtual events, galas, and conferences can help us connect and reach more people. How do we create experiences that are engaging and memorable? Chris Tuttle, founder and principal of TuttleCo, discusses the future of virtual events with Farra Trompeter, partner and chief growth officer, in this episode of the Smart Communications Podcast.

en-us

14:44

Episode 91: Why should you challenge urgency in your...

The Smart Communications Podcast ·

2021/07/14

Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.

en-us

26:06

Episode 90: How can you leverage your brand to...

The Smart Communications Podcast ·

2021/06/30

Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community.

en-us

14:12

Episode 89: How can Google Analytics help you achieve...

The Smart Communications Podcast ·

2021/06/16

Google Analytics is a powerful tool and can help you understand how people use your website. Sarah Durham sits down with Heather Wozniak, technical strategist at Advomatic to discuss ways you can get started using Google Analytics to make strategic decisions about your content.

en-us

15:30

Episode 88: What are the latest trends in nonprofit...

The Smart Communications Podcast ·

2021/06/02

If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast.

en-us

17:16

Episode 87: Should you go with fixed fee or...

The Smart Communications Podcast ·

2021/05/19

Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with.

en-us

17:42

Episode 86: Is your website secure and flexible?

The Smart Communications Podcast ·

2021/05/05

Is your website secure and flexible? A lot of the nonprofit sector are not techies. Sarah Durham talks with Dave Hansen-Lange, Advomatic's Director of Technical Strategy about what open source is and tips on keeping your website up to date in this episode of the Smart Communications Podcast.

en-us

21:29

Episode 85: Is it strategic?

The Smart Communications Podcast ·

2021/04/21

Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect. Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.

en-us

17:39

Episode 84: What norms should you challenge and disrupt?

The Smart Communications Podcast ·

2021/04/08

What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.

en-us

24:22

Episode 83: Where is the community in your...

The Smart Communications Podcast ·

2021/03/24

Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast.

en-us

201 results

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