Insider Interviews with E.B. Moss

Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW of creating a B2B podcast for your company. And if you’re still overwhelmed let me know and we’ll handle it all for you! Here’s the scoop and the Episode 5 topline: Why a

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is home and when those numbers say that New Yorkers are consuming more video than ever, that information is key. Since everyone in media/marketing is also playing catch up on their knowledge base and

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions for working from home, but once the software or the scanners are set up, how do we tackle the human side of remote work now and pivot in how we

One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. I had an ulterior motive: I’d been challenged by my work-from-home (WFH) tech set up and he is the go-to guy for keeping us all on point. Palmer, of CNN, CNBC, Fox 5 NY contributor fame, advises companies on their “digital transformation” and was also a LinkedIn Top Voice in Technology. And I needed help.  Our conversation went from scientific

With more media consumption projected during our current crisis -- and radio and podcast hosts perceived as companions -- I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned with high wattage personalities:  Gary Krantz, chief executive officer of Krantz Media Group LLC (KMG). Proof positive? One of the last times I hung out with Gary was alongside

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance -- or business outcomes -- via addressability or attribution. A+E Networks calls the combo "Precision + Performance." In this bonus episode of Insider Interviews I thought it was important to get some terminology down for future episodes dealing with the business of television today. So, Ethan Heftman, senior vice president of

I'm a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market...and the next bigger radio market. So, being "raised in radio" explains a little about the origins of this podcast - interviewing those in the media, marketing, advertising and entertainment industry. Because after following in my dad's footsteps to a radio career, I also found my own footing in television, publishing...and, yup, digital