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PODCAST

The $100 MBA Show

Business Republic

We"ve moved! Listen to new episodes on Apple Podcasts, Spotify, Stitcher or any podcast app. You can subscribe to and learn more about our podcast here: https://100mba.net/show/

business management & marketing

All Episodes

00:17:13

MBA2192 - How to Make the Most of a Failing Business ...

The $100 MBA Show ·

2022/12/02

http://100mba.net/show - Just because you’re down, doesn’t mean you’re out. Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail! The question is: what do you do when it’s happening? Today, we explore a few specific options. When every metric available tells you that your business is headed straight for a cliff, you have some decisions to make. Can you save it? Can you sell? Should you just go back to your day job? It all

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00:16:14

MBA2191 - Can You Start a Business With Zero Capital?

The $100 MBA Show ·

2022/11/30

http://100mba.net/show - They say “it takes money to make money.” We say: Hold my beer. You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing! Before he was the game-changing business coach and SaaS founder we know and love today, Omar had to start from scratch — without any scratch. In this episode, he shares how he started a real business with nothing but a little networking,

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00:18:24

MBA2190 - Q&A Wednesday: How do I get more clients...

The $100 MBA Show ·

2022/11/30

http://100mba.net/show - Sometimes, you just need more revenue. Often, that means getting more customers. But not always! For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. While the needs of a brick & mortar business can be a little different from the online kind,

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00:18:29

MBA2189 - How To Sell More with a Strong Reason to Buy

The $100 MBA Show ·

2022/11/28

http://100mba.net/show - What are people really buying when they buy your product? The answer to that question can make selling it dramatically easier. Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action? Answer that honestly and fearlessly, and you won’t have to do much

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00:18:17

MBA2188 - Must Read: On Writing by Stephen King

The $100 MBA Show ·

2022/11/26

http://100mba.net/show - The better you communicate, the better your business will do. And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write. The good news? You don’t have to be Stephen King to produce great writing. …just ask Stephen King. Today, we review his classic On Writing, where the mega-best-selling

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00:15:51

MBA2187 - Are Funnels Better Than Websites? + Free...

The $100 MBA Show ·

2022/11/24

http://100mba.net/show - No business product magically solves everything. Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website. It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point. Today, we explore the value of specific, targeted funnels and the products designed to build them. More importantly, we dig into

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00:17:56

MBA2186 - How to Market During a Recession

The $100 MBA Show ·

2022/11/24

http://100mba.net/show - Recessions are like rainstorms. They’re not something you can avoid. They’re something you prepare for. Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping your marketing efforts. You just need to approach the market with a recession mindset. An ugly economy can be just as good a reason to buy something

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00:19:16

MBA2185 - Q&A Wednesday: How do I not hire the wrong...

The $100 MBA Show ·

2022/11/23

http://100mba.net/show - A bad hire can cost you. There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter. Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it didn’t work out. The most important reason is that you didn’t see what they were lacking before you hired them. It’s Q&A Wednesday, and we’ve got a listener

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00:16:40

MBA2184 - Should You Run a Black Friday Promotion in...

The $100 MBA Show ·

2022/11/21

http://100mba.net/show - The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself. But do you have to do it? Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to the noise? Just because everyone else is doing it doesn’t mean you have to — but it doesn’t necessarily mean you shouldn’t, either. So what are your options? Today, we

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00:16:21

MBA2183 - Must Read: How the Mighty Fall by Jim Collins

The $100 MBA Show ·

2022/11/21

http://100mba.net/show - Success is never immunity. Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses. If success leaves clues, so does failure Your business isn’t FTX, or Blockbuster, or Nokia. But the same patterns of leadership (or lack thereof) can sink a small business as easily as a giant

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00:19:26

MBA2182 - 4 Affiliate Program Models to Make More...

The $100 MBA Show ·

2022/11/17

http://100mba.net/show - Affiliate marketing: one of the best ways to grow your business. We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful. But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. It’s slightly more complex than simply “You sell my thing, you get a cut.” There’s more than one way to set up your affiliate program — and

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00:19:33

MBA2181 - How To Find Your Sales Machine

The $100 MBA Show ·

2022/11/17

http://100mba.net/show - Does your business have roller-coaster sales? Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in. It’s time to smooth out the ups and downs. It took us years to realize that consistency is key — and a lot of experimentation to achieve that consistency. Today, we

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00:13:49

MBA2180 - Q&A Wednesday: Should I curse on my YouTube...

The $100 MBA Show ·

2022/11/16

http://100mba.net/show - Sometimes, “just being yourself” is more complicated than it sounds. What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious? It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away? It’s a

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00:15:46

MBA2179 - How to Motivate Yourself to Get Things Done

The $100 MBA Show ·

2022/11/14

http://100mba.net/show - Motivation ebbs and flows. But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace. We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and get your rear in gear for another productive day. Fortunately, we’ve got a few of those. Today, we share specific, simple things you can do to find the “oomph” we all lack from time

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00:23:02

MBA2178 - Guest Teacher - Jen L'Estrange - How to Be...

The $100 MBA Show ·

2022/11/14

http://100mba.net/show - There’s way more to employee compensation than a number. When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently. Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. Instead of living in a mindset that asks “What do I want to spend on this position?,” she starts by asking what the business wants to achieve. Then, it’s a

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00:13:10

MBA2177 - Why I Took My Money Out of Facebook Ads +...

The $100 MBA Show ·

2022/11/11

http://100mba.net/show - Facebook ads just ain’t what they used to be. A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy. There are loads of other ways to find your audience and deliver content, ads, and more. Today, we explain our decision to drop Facebook advertising altogether, and share what we’re doing instead. When it comes to returns on

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00:17:31

MBA2176 - Why I Started a Software Business

The $100 MBA Show ·

2022/11/09

http://100mba.net/show - Do you have to be a “tech person” to start a software business? Turns out you don’t. Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one thing, we stumbled onto something else…and ran with it. Sometimes, it’s our ability to respond to — rather than predict — customers’ needs that matters most. Hear how and why we

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00:18:10

MBA2175 - Q&A Wednesday: How do I stop arguing with...

The $100 MBA Show ·

2022/11/09

http://100mba.net/show - In business, arguments happen. But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress. It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments are heated, dramatic, and steal time and energy that would otherwise go to improving the business. What’s a confounder to do? Fortunately,

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00:16:58

MBA2174 - Why I Deleted My Social Media Apps

The $100 MBA Show ·

2022/11/07

http://100mba.net/show - What is social media really doing for you? Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right? …right? Today, Omar shares why he’s taken every last social media app right off of his phone. Is he committing entrepreneuricide? Of course not. He’s just taking a new — and perhaps healthier —

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00:18:52

MBA2173 - Must Read: $100M Dollar Offers by Alex Hormozi

The $100 MBA Show ·

2022/11/06

http://100mba.net/show - How much revenue can you really make? Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique strategies for maximizing revenue by making sales offers that make so much sense, it’s almost impossible to say “no.” That’s a big claim, but Hormozi’s track record speaks for itself — and loudly enough to make us take his philosophy seriously. With this book, Hormozi widens the realm of possibility. Even if your goal

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