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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

25:12

The Branding Glow-Up: Transforming Your Floral Business

The Floral CEO ·

2024/11/27

Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique style.Here’s what you’ll learn in today’s episode:Why Your Floral Brand MattersDiscover how your

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18:19

5 Mistakes Florists Make in Large Installations (and...

The Floral CEO ·

2024/11/25

Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.💡 Key Takeaways from This Episode:Underestimating Prep and LaborLearn

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25:43

What’s Holding You Back: The Keys to Floral Business...

The Floral CEO ·

2024/11/20

In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.Learn how to:Create a vision that feels authentic to your life and business.Avoid the traps of unrealistic expectations like luxury floral

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11:43

Unlocking the Power of Flat Rate Pricing in Your...

The Floral CEO ·

2024/11/18

Episode Summary:In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and

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28:25

3 Key Steps to Prep Your Floral Business for Success...

The Floral CEO ·

2024/11/13

In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now

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11:10

Be the Face of Your Floral Business

The Floral CEO ·

2024/11/11

In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s crucial to let your personality shine, build rapport with clients and vendors, and how simply being

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51:31

Unlock Recurring Revenue with Franceska, the Hotel...

The Floral CEO ·

2024/11/06

In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and daily flower orders, especially by partnering with hotels and other high-end corporate clients.Whether you’re a florist eager to boost your

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11:42

5 Layers Every Florist Needs to Elevate Their Designs

The Floral CEO ·

2024/11/04

Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down the essential layers of design. Perfect for florists looking to refine their recipes, simplify pricing, and elevate their arrangements, this episode guides you through each layer needed to make your florals bloom to their fullest.Episode Highlights:Foundational Blooms: Learn why larger blooms, like roses, peonies, and mums, are ideal for

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33:57

Balancing a $100K Florist Business with Motherhood...

The Floral CEO ·

2024/10/30

In this episode of The Floral Hustle, host Jen dives into the realities of balancing a thriving floral business with motherhood, personal wellness, and ADHD. As a solo florist working out of her garage and generating six figures, Jen shares candid insights about managing life’s daily challenges while keeping her business stress-free and profitable. With over 20 years of experience and a certified life and mindset coach, Jen reveals how to build resilience, prioritize mental health, and

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12:35

3 Steps to Move Your Floral Business Toward $100K...

The Floral CEO ·

2024/10/28

In this episode, Jen shares actionable tips to help you move closer to achieving a $100,000 floral business. Whether you're just starting out or have been in the floral industry for a while, these three simple yet powerful steps can set you on the right path. It's all about the little things you can do this week that will lead to bigger results.Key Takeaways:Build Relationships with Wedding Planners:Reach out to three local wedding planners and start building relationships. Wedding planners

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20:40

How to Consistently Book Weddings as a 100K Florist

The Floral CEO ·

2024/10/23

In this episode of The Floral Hustle podcast, Jen dives into the strategies that successful florists can use to keep their calendar full, even during slow seasons. From booking high-end clients to ensuring consistent bookings year-round, Jen offers practical tips for wedding florists looking to build and maintain a six-figure floral business. Learn how to manage client expectations, foster relationships with key wedding vendors, and keep your creative spark alive to attract your ideal

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20:31

Unlock the $100K Florist Blueprint: 5 Revenue Streams...

The Floral CEO ·

2024/10/21

In this minisode of The Floral Hustle, Jen dives into the importance of diversifying your revenue streams as a florist to build a thriving, six-figure business. She discusses why relying on a single revenue source—like wedding florals—can limit growth and lead to burnout. Instead, Jen shares how adding a la carte flowers, silk flower rentals, workshops, and corporate partnerships can transform your business, boost your income, and reduce stress.If you're a florist looking to scale your

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24:48

100K Floral Business Secrets: Pricing, Clients, and...

The Floral CEO ·

2024/10/16

In this special 100th episode of The Floral Hustle podcast, I dive into the essential strategies every florist needs to build a successful and profitable floral business. Whether you’re just starting out or looking to elevate your business to six figures, this episode covers the foundational principles that will help you create a business that not only fulfills your passion but also provides financial stability.I also share exciting details about my upcoming 5-Day 100K Challenge, where

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13:54

The Power of Consistency: Small Actions, Big Results...

The Floral CEO ·

2024/10/14

In this week’s minisode of The Floral Hustle, Jen dives deep into the importance of consistency in building a six-figure floral business. Discover how small, consistent actions—whether in social media, client follow-ups, or even planning your week—can lead to massive results over time. Jen shares real-world examples of how inconsistent efforts in areas like social media posting can hinder growth and outlines how to build strategies that work.Key Takeaways:Consistency is Key: Sporadic

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21:00

My Journey to a Six-Figure Floral Business

The Floral CEO ·

2024/10/09

Welcome to The Floral Hustle podcast! In this episode, I, Jeni Becht, share my personal journey of scaling my floral business from a side hustle into a six-figure enterprise. If you’re a florist struggling to grow your business, feeling overwhelmed by competing demands, or unsure how to take your floral career to the next level, this episode is for you!Episode Highlights:Overcoming Self-Doubt: Learn how I moved from thinking my business could only be a side hustle to realizing it had the

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12:17

From Gross to Net: Understanding Your Floral Business...

The Floral CEO ·

2024/10/07

In this minisode of The Floral Hustle podcast, host Jeni Becht dives into the realities of owning a six-figure floral business. Jeni breaks down what it really means to have a $100,000 business, from gross and net profit to managing expenses and paying yourself. Discover the essential factors to maintaining a sustainable profit margin and why florists often misunderstand what it takes to achieve a 100K business.Key Points Discussed:Understanding gross revenue vs. net profit in a floral

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30:18

Mindset Shifts to Build a Six-Figure Floral Business

The Floral CEO ·

2024/10/02

In this week’s episode of The Floral Hustle, we’re diving into the critical importance of mindset for building a six-figure floral business. Whether you're just starting out or aiming to scale your floral business to $100K, mindset is a key factor in making it happen. Join me, Jen, as I share personal stories about overcoming scarcity thinking, the lessons I learned growing up, and how I reprogrammed my mindset to attract high-value clients. Plus, don’t miss the details about my upcoming

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16:59

How to Handle Floral Inquiries Like a Pro - Mini Episode

The Floral CEO ·

2024/09/30

Welcome back to The Floral Hustle Podcast, flower friends! In today’s minisode, I’m breaking down one of the most stressful parts of running a floral business: handling client inquiries. If you've ever struggled with knowing how to respond to inquiries or felt overwhelmed by clients with unrealistic budgets, this episode is for you!I’ll walk you through my simple, step-by-step process for managing wedding inquiries, offering pricing transparency, and setting clear expectations with your

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13:00

Five Simple Steps to Book a Wedding This Week

The Floral CEO ·

2024/09/25

In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.Key Takeaways:Consistency is key: Jeni

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14:38

Launch an a la carte floral program

The Floral CEO ·

2024/09/23

Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an a la carte flowers program, especially as the wedding season slows down here in Minnesota. Whether you're wrapping up the season or in the thick of it, this is a perfect time to streamline your services, provide accessible pricing, and create a flexible flower program for couples planning weddings.Jen shares her experience running a successful a

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306 results

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