x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:20:38

Brilliant Earth’s Lisa Perlmutter on resonating with...

The Big Impression ·

2023/05/10

Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.

en

00:17:07

Sling SVP Ajinkya Joglekar on humanizing data

The Big Impression ·

2023/05/03

Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount.

en

00:19:18

Edward Jones Chief Experience and Marketing Officer...

The Big Impression ·

2023/04/26

Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to financial markets, even though they were thousands of miles from Wall Street.Edward Jones’ Chief Experience and Marketing Officer Tim Rea, who has a wealth of experience from roles at Office Depot, The Hershey Company, and Proctor and Gamble, shares his advice to young marketers on The Current

en

00:18:36

Kroger’s Cara Pratt on the unexpected value of...

The Big Impression ·

2023/04/19

Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.

en

00:16:36

Cicis Pizza’s Stephanie Hoppe on bouncing back from...

The Big Impression ·

2023/04/12

After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success

en

00:19:21

Zulily’s Denise Jaeschke on simplifying shopping for...

The Big Impression ·

2023/03/01

Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador.

en

00:26:07

Haleon’s Katie Williams compares marketing to the...

The Big Impression ·

2023/02/22

Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.

en

00:27:27

Mint Mobile’s Aron North explains why failure is the...

The Big Impression ·

2023/02/15

Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success.

en

00:25:12

Hyundai’s Angela Zepeda on shattering the glass ceiling

The Big Impression ·

2023/02/08

Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles.

en

00:22:24

REI’s Vivienne Long on purpose-driven marketing

The Big Impression ·

2023/02/01

REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy.

en

00:20:38

T-Mobile’s Kari Marshall compares telecom competition...

The Big Impression ·

2023/01/25

T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.

en

00:18:57

Johnson & Johnson's Nate Notwell on venturing into...

The Big Impression ·

2023/01/18

Johnson and Johnson marketing exec Nate Notwell joins hosts Damian Fowler and Ilyse Liffreing to share why the company’s marketing strategy is based on trust, how he is leaning into technologies that make the consumer journey easier, and the company’s “digital-first ambition.”

en

00:16:49

Dollar General’s Chad Fox has a mission to serve...

The Big Impression ·

2023/01/11

Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.”

en

00:20:19

Microsoft’s Kathleen Hall on the advantage of sitting...

The Big Impression ·

2023/01/04

On the season four debut of The Current Podcast, Microsoft's Chief Brand Officer Kathleen Hall describes the emotional connection people have with brands, the biggest challenges for the brand since she started 14 years ago, Microsoft's partnership with Netflix and more.

en

00:17:31

Ally Financial’s Andrea Brimmer on competing against...

The Big Impression ·

2022/08/31

Andrea Brimmer is now nearly 15 years into a career change she says she never expected. Brimmer — who made the move from an advertising agency to Ally Financial in 2008 and has spent the last seven years as the company’s chief marketing and PR officer — says her perspective on getting into the financial sector shifted after this realization: “The three most important things in your life are your family, your health, and your money,” Brimmer says on The Current Podcast. “And we all work so hard

en

00:20:57

DraftKings’ Stephanie Sherman on using data to zero...

The Big Impression ·

2022/08/24

Once taboo, sports betting is now thriving. The ever-growing list of states legalizing sports betting is a big reason for that shift in perception, with companies like DraftKings gaining popularity over the past decade. As one of DraftKings’ first 15 employees, Chief Marketing Officer Stephanie Sherman has seen that transformation happen firsthand. “It has been quite the journey over the last nearly 10 years,” Sherman says on The Current Podcast. “I have been doing a lot of reflecting in general

en

00:22:45

Match Group’s Melissa Mobley and Mekanism’s Jason...

The Big Impression ·

2022/08/17

Dating app OkCupid views itself as the feisty underdog that is comfortable causing a stir. The brand did just that last year with its “Every Single Person” campaign, which they doubled down on after it sent waves through the advertising industry, social media, and the New York City subway. The leader behind OkCupid’s overall branding is Melissa Hobley, the company’s first-ever chief marketing officer. Hobley left OkCupid in August to step in as the CMO of Tinder, both of which are owned by

en

00:24:33

IAB CEO David Cohen believes ‘the future of video...

The Big Impression ·

2022/08/10

To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau’s chief executive officer, the media landscape is clear. “The future of video will be streamed,” Cohen says on The Current Podcast. “There is no doubt in my mind that it is going to happen. The main question is how much the industry needs to evolve from now until then.” Cohen breaks down the biggest challenges around being at the center of the digital advertising industry, Netflix starting up an

en

00:19:15

Campbell’s Marci Raible on why ‘Not all data is...

The Big Impression ·

2022/08/03

Campbell Soup Company is synonymous with memories of Mom making soup. Nowadays, the 153-year-old company still wants to hold on to that authentic branding, but to do so in the modern age. Campbell has been refining its data-driven strategies with Marci Raible, vice president of integrated marketing, at the helm. “It’s really easy to ask for a lot of data, but having the strategy for the data you need and how you are going to execute is critically important,” Raible says on The Current Podcast

en

00:19:53

Senate Leadership Fund’s Billy McBeath and Bully...

The Big Impression ·

2022/07/27

U.S. politicians across the aisle, from ultra-Libertarian to extreme Republican, have used digital advertising to fuel their presidential campaigns. With the 2022 midterms and 2024 presidential election fast approaching, the time is ripe for new strategies. On the latest episode of The Current Podcast, meet two men who sit — Wizard of Oz style — behind the curtain of political advertising: Billy McBeath and Mike Schneider. McBeath is the digital director and senior advisor at the Senate

en

137 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...