PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

30:07

You Can Sound Better for Only 100 Dollars (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/04/24

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes Affordable podcasting equipment options Ensuring podcaster well-being Engaging audience interaction techniques Importance of editing for focus Dealing with social media algorithms Building true fan connectivity Diversity in podcasting guests Topics covered in this episode: Examining the cost

08:59

Real-Time Voice Processing for Podcast Production

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/04/10

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ... Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience

32:47

How to Buy Ads to Grow Your Audience (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/04/09

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world. Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:

24:18

1-Star Podcast Reviews (Big Podcast Insider Issue 173)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/03/28

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing

21:27

The Podcast Lifesaver (Big Podcast Insider Issue 172)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/03/23

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts

24:18

Make Them Feel You! (Big Podcast Insider Issue 171)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/03/15

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools

26:23

Triple Your Podcast Reviews (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/03/06

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them

29:16

Podcast Sponsorship Advice (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/03/02

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential:

27:49

Audience Growth Lessons (Big Podcast Insider Issue 168)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/02/22

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode: The importance of creating a message that people care about Attracting an audience through podcasting Sending questions to guests before interviews and the pros and cons of doing so Tips for conducting successful interviews with guests, including the benefits of

29:57

10 Podcasting Lessons in 282 Words (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/02/21

Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ... Topics covered in this episode: Maximizing podcast impact Importance of college radio (and what podcasters can learn from it) Effective podcasting strategies Content creation and attention to detail Emphasizing audience needs in production Leveraging Spotify's audience reach Podcast growth

07:37

"The Big Game" Play-By-Play - Lessons for Podcasters

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/02/13

In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle. Topics covered in this episode: Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media. The importance of letting guests speak: Advice on how to avoid talking over guests and giving them the space to express

25:46

Your Podcast in My New Book? (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/02/13

Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ... Topics covered in this episode: Your podcast in my new book on podcasting Overcoming fear of speaking and improving public speaking skills Automated podcast mastering to enhance audio quality Generating ideas and inspiration for podcast creation Transforming audio podcasts into promotional videos Addressing the issue of flooding the market with low-quality content Tools

25:53

Get the Tape! (Big Podcast Insider Issue 165)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/02/01

Topics covered in this episode: Optimizing your LinkedIn profile Types of influencers and trust Overcoming the fear of failure Modifying equipment for podcasting The importance of recording and documenting podcast content Snowed in (and podcasting) Counterfeit microphones Episode Timestamps: 00:00 Tips for podcasting success 03:22 Why Dan Miller was one of my first radio guests ... 06:47 Boost podcast revenue with Big Podcast AMP 11:58 52% trust online and in-store brand advice. 14:02 Deep

23:39

YouTube and Podcasting (Big Podcast Insider Issue 164)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/01/29

Topics covered in this episode: Quick and dirty podcasting success Uploading audio-first podcast to YouTube with RSS feeds Length of podcasts and attention spans How to tell better stories on your podcast A 2-minute burnout checkup for podcasters Transforming gut feelings into words Burnout in podcasting Episode Timestamps: 00:00 Ways to grow your podcast and monetize 04:47 Advice columnists and marketing characters 12:39 2-minute burnout checkup: recognizing exhaustion, cynicism,

47:13

Podcasting Success w/ Mignon Fogarty (Grammar Girl)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/01/19

I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both. Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame. She's a pioneer in the field of podcasting, recognizing its potential as

29:38

"We'll do it live!!" (Big Podcast Insider Issue 163)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/01/17

Topics covered in this episode: Dealing with the stress and challenges of podcasting, including burnout, creative expansion, and overcoming the pressure for overnight success. The importance and power of local content in podcasting, including successful connections with a local audience and sponsorships. The role of luck and slow-burn foundation in the success of podcasting, books, content, YouTube, and live events. Strategies for creating a positive environment for oneself and others to produce

29:46

21-Day Podcast Jumpstart (Big Podcast Insider Issue 162)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/01/14

Topics covered in this episode: New Year's resolutions and sustainability in podcasting Embracing mistakes and learning from experiences in podcasting Podcasting lessons from fashion icon Andre Leon Talley Tools and resources for podcasters Podcast growth and monetization The importance of diverse perspectives and inclusivity in decision-making positions Email management tips and the addictive nature of email communication Episode Timestamps: 00:00 A confession. 04:06 Oops!! 07:31 Fashion

23:41

Better Podcast Interviews (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2024/01/06

Topics covered in this episode: The significance of the New Year and the need for a fresh start for you and your podcast The importance of setting clear expectations for guests and creating a guest confirmation page for interviews The concept of "a month in a day" to efficiently manage tasks and get things done before the year ends The benefits of transparency when interviewing sources and setting clear boundaries for interviews Strategies for committing to new projects for a specific duration

23:40

How to Never Miss an Interview (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/29

Topics covered in this episode: How to never miss an interview How an end-of-year survey can improve your podcasting strategy (and questions to ask your audience) Tips for pronouncing names correctly A checklist to catch audio problems in podcast interviews Transcribe your podcast with AI Considerations for purchasing podcast equipment (and its impact on success) Episode Timestamps: 04:38 Coordinating interviews 07:57 Improving your podcast with essential listener questions. 09:57 Why do people

11:01

Deep Podcasting - How to Make Impact With Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/23

Topics covered in this episode: The importance of seizing opportunities and recording meaningful conversations Reflecting on your impact and legacy as a podcaster Going deeper with podcast content and going beyond surface level goals for your podcast The potential for real impact and change, even with a small audience What your podcast makes possible Embracing the deeper intention and possibilities for podcasts, including "dirty joke" podcasts The power of passing on wisdom and

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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