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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

7:24

Episode 234: How do you make a book's sales last...

A People"s Guide to Publishing ·

2023/10/26

In traditional publishing, sales are thought of as a steep upward curve, a peak, falling action, and a steady plateau, moving slowly downward towards the book's "resolution" and "conclusion." Jokes aside, this week Joe and Elly talk about how you can break this cycle and make book sales last forever. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook:

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37:48

Episode 233: How to Love Your Queer Kid, an interview...

A People"s Guide to Publishing ·

2023/10/19

Marc Campbell, a Black, gay therapist, works with queer kids and parents to create loving and accepting homes where people can safely be themselves and parents can understand their children. This week on the pod, we welcome him as a special guest to talk about his brand new book, I Love My Queer Kid!

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26:45

Episode 231: Bookstore Solidarity Project: Copper Dog...

A People"s Guide to Publishing ·

2023/10/12

The Copper Dog didn't set out to be controversial; just a lovable weird bird next door to spooky Salem. However, some of their customers don't understand the curatorial powers of the bookstore and attempted to overwrite values. This week, in the latest installment of our monthly Bookstore Solidarity Project, we feature another store who carefully selects how to tell their own story.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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60:56

Episode 232: How do you manage book inventory and...

A People"s Guide to Publishing ·

2023/10/05

Too much or too little inventory is almost always a publisher's biggest problem. These are the two biggest problems facing the industry. So this week on the pod, we cast some ideas for how to wrap your head around these issues, how to manage your inventory, and how to start small and grow incrementally. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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9:40

Episode 230: What Does It Mean to Have Distributed...

A People"s Guide to Publishing ·

2023/09/28

Once upon a time, we were a client publisher of Independent Publisher's Group (IPG). Then, as we continued to grow, we embarked out on our own and now handle our own distribution in the U.S. Today, after that quintupled our sales, we began taking on our own client publishers that we distribute alongside our books. We take a look at what that means this week on the pod.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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9:28

Episode 229: Who is your reader?

A People"s Guide to Publishing ·

2023/09/21

The first step of writing a book is figuring out who will read it. What else are they interested in? What attracts them to those things? What implicit assumptions are operating in how you think about people that will read your book? How are they harming you? How will they serve to determine the demographics of your reader? This week, we tackle all of this and more.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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25:39

Episode 227: Bookstore Solidarity Project: The Raven...

A People"s Guide to Publishing ·

2023/09/14

Each month we feature a new bookstore that we operate in solidarity with. This month it's the Raven, a classical bookstore of many reboots, owners, and iterations. The Raven is now worker-owned and specializes in supporting its local community, while providing a safe space for people in risk and a series of local and national marketing initiatives. We talk to co-owner Chris this week on the pod!

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10:20

Episode 228: How Do You Get A Job in Book Publishing?

A People"s Guide to Publishing ·

2023/09/07

This is the question that just about everyone actually wants the answer to, beneath all of their qualifying questions: where are the jobs in publishing? Where is my job in publishing? So this week on the pod, we unpack the leverage of jobs, how to prepare yourself with job skills, and making yourself attractive in the workforce. Hint: it's not about being pointy-headed.************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to

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45:04

Episode 226: How Do I Protect Bookstores? (with Danny...

A People"s Guide to Publishing ·

2023/08/31

Every trip out of the house results in sad looks from strangers about how nobody reads anymore or how the bookstores are all gone. It's not uncommon for us to tell people about thriving indie bookstores in their own towns and how sales at independents are up with more stores since 2007! This week on the pod, we welcome back Danny Caine to talk about his brand new book How to Protect Bookstores (and Why)! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the

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67:34

Episode 225: How should you utilize Profit & Loss...

A People"s Guide to Publishing ·

2023/08/24

For most publishers, profit and loss statements are either an afterthought, something they "don't have time for," or a ritualistic capitalistic enterprise that they want nothing to do with. This week on the pod, we feature an extra-long episode about how to learn from them, what they can be best utilized for, and how to sort out the information from success or failure to do it better next time. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:48

Episode 224: Do Smaller Publishers Have Different...

A People"s Guide to Publishing ·

2023/08/17

Much ink has been spilt over the illusion that big publishers have different economic models. The reality is that larger publishers benefit from scale but the economic models are the same. What does that mean? More books gets more access and streamlines costs and departments, but when it comes down to each book, well...check out this week's episode! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the

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7:01

Episode 223: How Can Publishers Expand Adult Reading?

A People"s Guide to Publishing ·

2023/08/10

You can read many academic articles about the need to get more people reading and how wonderful this would be for critical thinking and education. But most publishers focus on fighting over the exact same shelf space at the exact same stores. So this week on the pod, we talk about how to reach new people with your books and turn them into readers!************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get

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35:59

Episode 222: Why make masturbation graphic? An...

A People"s Guide to Publishing ·

2023/08/03

Vic Liu's Bang! delivers a walloping dose of information about masturbation; probably more than most readers have ever thought about it. And we think that considering it in more depth is a good thing. So this week we talk to Vic about what led her to pursue talking about these things in public.

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38:10

Episode 221: Queer Affirmations (an interview with...

A People"s Guide to Publishing ·

2023/07/27

It started as a joke at the kitchen table at 7 AM before AWP. We were looking at the many books of "helping sayings" that really didn't say anything at all besides repeating unhelpful wisdom of olde. We realized how heterosexual these platitudes were and before long Joe announced "I'd love to write the queer version of this book!" and here we are, less than two years later!************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide

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9:06

Episode 220: How do we solve Publishing's Biggest...

A People"s Guide to Publishing ·

2023/07/20

Last week we presented to you the biggest problem in publishing. So this week, we present the solution. Yes, the industry is very crowded but people are reading more and buying more books than ever and willing to spend more on those books. It's downright a fantastic time to be a book publisher. This week we look at how to excel! ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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9:36

Episode 219: What is publishing's Biggest Problem?

A People"s Guide to Publishing ·

2023/07/13

We've said it hundreds of times on this pod: the problems that everyone assumes and claims to plague publishing aren't programs at all. So what is publishing's biggest problem? ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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14:05

Episode 218: What Does a Day in the Life of a...

A People"s Guide to Publishing ·

2023/07/06

Most people imagine us with our noses in a book or having charmed candlelight talks over a manuscript in development. The reality, as always, is very different. This week on the pod, we talk about what we actually do every day—or at least on one specific day! ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:03

Episode 217: How we came to distribute Seth...

A People"s Guide to Publishing ·

2023/06/29

The year was 1999. Seth Tobocman's landmark graphic novel, War in the Neighborhood was published by Autonomedia. We ordered some copies. Quickly, we noticed a strange problem: the pages kept falling out of the cover. Turns out that this problem affected at least a third of the print run. Suddenly, all of the good copies were gone and we were making trips to New York to pick up the bad copies, dealing with the problem that few others wanted to and selling the book back into the trade. This

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33:56

Episode 216: Year of the Witch (An Interview with...

A People"s Guide to Publishing ·

2023/06/22

Wanting to create a keepsake of meaningful discoveries she made as a younger woman, Francesca Black created Year of the Witch for her daughters. This week on the pod, we talk about her goals and vision and trying to create a better world for people like your younger self.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from

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6:28

Episode 215: How does an old punk get fiction published?

A People"s Guide to Publishing ·

2023/06/15

Question on the pod this week: an old punk wrote a novel and is finding that it's harder to find open submissions without an agency from an amenable press that "gets" them. Where should they go? What should they do? We offer some options and solutions! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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