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PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

01:02:51

Creating a Colour Palette - An interview with Greg Gunn

The Logo Geek Podcast ·

2019/12/23

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in? In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy. Show notes and interview transcription can be found here:

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01:01:27

Starting a Design Side Hustle - An interview with...

The Logo Geek Podcast ·

2019/12/15

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals? In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more. Through

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00:58:20

Enneagram Personality Types in Branding - An...

The Logo Geek Podcast ·

2019/12/09

When working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way? Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand

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01:00:15

Creating a Brand New Name - An interview with Jeremy...

The Logo Geek Podcast ·

2019/11/30

As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like? In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands. Full show notes

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01:05:57

How to Design & Sell Fonts - An interview with Adam Ladd

The Logo Geek Podcast ·

2019/11/25

Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more. Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for

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00:55:24

Design Successful Logos with Research - An interview...

The Logo Geek Podcast ·

2019/11/18

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too. To

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01:04:50

Skills they don’t teach in design school - An...

The Logo Geek Podcast ·

2019/11/13

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own. In this episode, Michael Janda, the author of Burn Your Portfolio shares the skills you need to develop beyond design. We also discuss how to calculate

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00:56:20

Creating a Logo Archive - An interview with Richard...

The Logo Geek Podcast ·

2019/10/20

LogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featuring work by design studios such as mucho, Pentagram and Anagrama. This is one of the self-initiated projects founded and run by Richard Baird, a British freelance designer and writer. In this episode we discover how Richard started his career, why he focuses 50% of his time writing, and have an in-depth discussion about Logo Archive. Books & Resources

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01:00:00

Process: A Visual Journey - An interview with

The Logo Geek Podcast ·

2019/10/05

When working on logo design a large bulk of the process is working through a visual journey. This is part of the process that’s rarely shared, and is often surrounded in mystery, but a new book published by Counter Print has worked to address this by highlighting the rarely shown sketching and process behind the making of marks and logotypes… Process: Visual Journeys in Graphic Design, created by Jonas Banker and Ida Wessel, the founders of the award winning Swedish design agency, BankerWessel. In

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00:57:31

Discussing Mental Health - An interview with Abi Lemon

The Logo Geek Podcast ·

2019/09/22

Mental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help. To encourage people to open up, to talk about their problems and get the help they need, in this episode Ian interviews Abi Lemon to have an honest and open discussion about the challenges they’ve both faced with mental health, how they acknowledged they had a problem, how they sought out help, and how they’ve come through the other side with a

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00:52:40

Creating a Logo Package - An interview with Michael...

The Logo Geek Podcast ·

2019/09/15

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile. In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package

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00:52:54

Networking to Get Clients & Referrals - An interview...

The Logo Geek Podcast ·

2019/09/08

At the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first 10 months she made over $100K, and was able to fulfil her dream to work with ambitious and revolutionary entrepreneurs, such as Lewis Howes, Danielle LaPorte, and Selena Soo. But how did she do it? In this interview Ian uncovers Joanas story to learn how she was able to grew her design agency through traditional face to face networking, referrals and

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01:05:52

Building a Million Dollar Agency from Zero - An...

The Logo Geek Podcast ·

2019/09/01

In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world. In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies

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00:57:10

Creating a Niche Business - An interview with Sara Dunn

The Logo Geek Podcast ·

2019/08/26

How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners. In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right

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00:49:14

Showing the Value of Design - An interview with...

The Logo Geek Podcast ·

2019/08/18

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences. Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of

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00:57:44

A Brief History of Logo Design - An interview with...

The Logo Geek Podcast ·

2019/08/11

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design. Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for

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00:59:41

Designing the Google Logo - An interview with Ruth Kedar

The Logo Geek Podcast ·

2019/04/22

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process. In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final

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00:46:15

Illustrator & Logo Designer Alexa Erkaeva

The Logo Geek Podcast ·

2019/04/14

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation. In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of

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00:48:31

Scaling & Marketing Your Business - An interview with...

The Logo Geek Podcast ·

2019/04/08

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show. In this interview we also discuss how to prevent burnout, and how to market your business too. Show notes for this episode can be found

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01:08:43

Using the One Concept Approach - An interview with...

The Logo Geek Podcast ·

2019/03/31

How many logos should you present to clients? Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients. Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board,

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158 results

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