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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

40:26

Meet the Only Maker of Woollen Coffins - with Eleanor...

Bring Your Product Idea to Life ·

2025/02/07

Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource farmers were struggling to profit from—into something totally unique: beautiful, biodegradable woolen

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13:10

Amazon Made Easy: Using your reviews to improve your...

Bring Your Product Idea to Life ·

2025/02/04

Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales.Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance. Addressing common concerns found in negative reviews can reduce customer returns. LET’S CONNECTJoin my free Facebook group for

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50:15

Insights from a former retail buyer - with Sara...

Bring Your Product Idea to Life ·

2025/01/31

How do you get your product stocked in high street stores? Is that the right decision for you?Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience.With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses by sharing her expertise in home and giftware categories, focusing on consumer engagement and strategic growth.Sara shares a huge amount of really useful

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09:17

Amazon Made Easy: Ask Me Anything: Your Amazon...

Bring Your Product Idea to Life ·

2025/01/28

This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers!JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with meBuy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

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40:25

From FMCG to Small Business: Nadine Maggi's Journey...

Bring Your Product Idea to Life ·

2025/01/24

This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets.If you're working on your own product, this episode is packed with practical advice. Nadine breaks down the

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24:04

Amazon Made Easy: What Every Amazon Seller Wishes...

Bring Your Product Idea to Life ·

2025/01/21

Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to.I also give practical advice on the things you can do to overcome some of the challenges you're likely to face.Whether you’re about to launch or are feeling stuck,

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57:34

Unlocking the Secrets of Niche Perfumes: A...

Bring Your Product Idea to Life ·

2025/01/17

Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London.Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has

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20:33

Amazon Made Easy: Ready to Sell on Amazon? Start Here!

Bring Your Product Idea to Life ·

2025/01/14

Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklistTakeaways: Before selling on Amazon, check it's the right marketplace for your product. Understanding Amazon's policies is critical to ensure you meet all listing requirements. Creating optimised product listings is

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19:10

Celebrating 250 Episodes: Top Tips for Product...

Bring Your Product Idea to Life ·

2025/01/10

Today is an extra-special episode—it’s our 250th!Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible.To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into

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33:34

Innovative Gifting: How addSQUIRREL Combines...

Bring Your Product Idea to Life ·

2025/01/03

Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards?What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers.That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience. Jen shares her journey in the greetings card industry, discussing

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40:12

How to create a sales plan for 2025 - with Catherine...

Bring Your Product Idea to Life ·

2024/12/27

What Does a Sales Plan Look Like for a Small Business?You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.In this episode, we

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09:23

Amazon Made Easy: Everything You Need to Know About...

Bring Your Product Idea to Life ·

2024/12/24

This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products.The episode outlines the criteria for sellers to join the program, as well as what to expect in return.Key takeaways: Amazon Vine is a program that helps sellers gain reviews. Participating in Vine can boost product awareness and help drive sales through reviews.

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35:07

Re-release: How product businesses can use AI to save...

Bring Your Product Idea to Life ·

2024/12/20

Are you ready to discover how AI can help your small business save time and work smarter?I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver.Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to tap into the potential of AI, sharing fresh ideas and opportunities to boost your business in ways you

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14:19

Amazon Made Easy: Kickstart Your Amazon Journey:...

Bring Your Product Idea to Life ·

2024/12/17

Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience.Key takeaways: Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales. Using promotions, deals, and discounts can significantly increase visibility and attract customers. Engaging with your

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12:39

Amazon Made Easy: Essential Tips for Product Visibility

Bring Your Product Idea to Life ·

2024/12/10

If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and tools, this episode equips you with the insights to enhance your product visibility and drive sales.Key

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01:00:28

How Selling on Amazon Can Boost Your Product Sales -...

Bring Your Product Idea to Life ·

2024/12/06

How do you grow your customer base year after year for a seasonal product?This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and

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54:13

Opening a Physical Store - with Sarah Birchall, Cub...

Bring Your Product Idea to Life ·

2024/12/06

Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes.Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on customer feedback and a desire to express her creativity. We discuss the complexities of sizing in the fashion

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12:30

Amazon FBA Made Easy: Sending Your Products to Amazon...

Bring Your Product Idea to Life ·

2024/12/03

Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their stock, the location ultimately has little impact on their sales. The episode also covers the logistics of

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31:49

How to Confidently Pitch Your Product: Insights from...

Bring Your Product Idea to Life ·

2024/11/29

If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this?I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman.Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years

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17:42

Amazon Made Easy: Amazon Brand Registry Explained

Bring Your Product Idea to Life ·

2024/11/26

In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand Registry. Brand Registry provides tools to enhance your listings, including A+ content which can boost sales. Without a

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373 results

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