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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:37:02

Ep. 108: Exploring the Multifaceted World of...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/13

In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse

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00:16:33

BONUS EPISODE: Evaluating the Past

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/11

We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you

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00:19:07

Ep. 107: Recap of 2023: Spotify Wrapped

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/12/06

For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode! Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin

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00:27:38

Ep. 106: How to Use A.I. to Dominate Your Digital...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/11/29

This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI. 🚨 Request access to the webinar replay to learn

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00:35:31

Ep. 105: Inbound Vs. Outbound Marketing

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/11/15

We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in

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00:26:37

Ep. 104: Seasonal Healthcare Marketing: Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/11/08

We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the

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00:27:07

Ep. 103: Mastering Healthcare SEO: Nick's Exclusive...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/11/01

We're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠ Intro/Outro Music by Devin

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00:30:06

Ep. 102: Essential Skills of a Digital Marketing Unicorn

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/10/25

A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel. Have a question or a story we should feature as an episode? Email us at ⁠⁠hello@patientcaremarketingpros.com⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠ Stay

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00:25:44

Ep. 101: Apple Maps Matters

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/10/18

Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode. Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin

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00:28:25

Ep. 100: A Look Back on The Past 100 Episodes

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/10/11

We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed! Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin

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00:27:08

Ep. 99: HIPAA-Compliant Digital Marketing True or False

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/10/04

Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly! Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠ Stay connected with Patient Care Marketing

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00:34:00

Ep. 98: Things To Consider When Starting Your Own...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/09/27

In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience. If you are considering starting your own medical practice, this is the episode for you! About Rob: Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He

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00:28:31

Ep. 97: In-House Vs. Outsourced Social Media Management

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/09/20

In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management. Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠ Stay

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00:35:04

Ep. 96: The Review Management Software We All Want -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/09/13

For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice! This October (Oct. 16th-18th) UCP Merchant Medicine

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00:23:26

Ep. 95: The Importance of Local Service Ads for...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/09/06

In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more. Have

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00:30:32

Ep. 94: Real Estate in the Healthcare Industry -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/08/30

In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build. CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate

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00:30:01

Ep. 93: Choosing the Right Social Media Platforms for...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/08/23

Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape. Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠ Stay connected with Patient Care Marketing

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00:31:07

Ep. 92: Achieve Effective Leadership Within Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/08/16

Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership. About Brenda: She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in

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00:21:49

Ep. 91: 2023 Marketing Trends According to A.I.

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/08/09

Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed. Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠ Stay connected with Patient

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00:30:38

Ep. 90: Alabama Nonprofit Gives Families Hope -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/08/02

Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children. About Lane:Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball. About Libby's Friends: We know first hand

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212 results

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