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PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

business careers

All Episodes

21:56

Balancing the Pitch: Navigating Mental Wellness as a...

That Solo Life: The Solo PR Pro Podcast ·

2023/10/16

PR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and know that taking that time is not only worth it, it’s essential. Mental health is a topic we’ve addressed in a previous episode and in this Solo PR Pro blog post. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR

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17:24

Maintaining Momentum in the Final Stretch

That Solo Life: The Solo PR Pro Podcast ·

2023/10/09

We just entered Q4 of 2023. How did we get here so quickly? If your energy and creativity are lagging, you need to listen to this episode. Here’s the link to the blog referenced in today’s episode, “How PR Pros Can Find Their Secret Sauce” Transcript Michelle Kane (00:02): Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers working for themselves. Like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim of Solo PR Pro. Hi

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19:19

WGA AI Deal and Its Implications for PR Pros

That Solo Life: The Solo PR Pro Podcast ·

2023/10/02

The Writer’s Guild of America strike has come to an end with the approval of a deal effective September 25, 2023 through May 1, 2026. The writers secured significant gains in one of the major areas of concern, use of AI in their work. In this episode we talk about the implications of this deal for creatives and PR pros. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me,

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25:48

PR Pro Pop Culture Check-in

That Solo Life: The Solo PR Pro Podcast ·

2023/09/25

It’s time to check in on the latest in pop culture and PR. From recent missteps from the rock and roll world to shows trying to return to air during the WGA and SAG/AFTRA strikes, we talk about it. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters, and Karen Swim of Solo PR Pro. Hello, Karen. It's another week and here we are. Karen Swim, APR

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25:16

From Barriers to Bridges with Mary Ellen Miller

That Solo Life: The Solo PR Pro Podcast ·

2023/09/18

In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator in her new book, “Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects.” It’s a discussion you won’t want to miss. Buy the Book: “Fill the Dam

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19:56

Book Club Fail and Business Development

That Solo Life: The Solo PR Pro Podcast ·

2023/09/11

Book Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters and my ever steady captain of the ship over at Solo PR Pro, Karen Swim. Hey Karen, how are

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18:53

Charting the Changes: Reviewing the State of the Media

That Solo Life: The Solo PR Pro Podcast ·

2023/08/28

The media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision and MuckRack. Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim of Solo PR Pro

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18:02

The Great PR Migration

That Solo Life: The Solo PR Pro Podcast ·

2023/08/21

If you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you. Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hello, Karen. How are you doing this week? Karen Swim (00:34): I'm doing great, Michelle. How are you doing? Michelle

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16:20

Talking About My Generation

That Solo Life: The Solo PR Pro Podcast ·

2023/08/14

From Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the generations and work together and learn from each other. Transcript Talking About My Generation That Solo Life Episode 211 Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me,

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18:49

PR Skills for Any Season

That Solo Life: The Solo PR Pro Podcast ·

2023/08/07

No matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us for this episode when we talk about honing your PR skills in any season of your professional life. Transcript Michelle Kane (00:01): Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle

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24:03

”Hi, Barbie!” A PR Pro Pop Culture Check-in

That Solo Life: The Solo PR Pro Podcast ·

2023/07/31

It’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twitter to us). Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane of VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hey, Karen, how

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23:48

What the Writers Strike Means for All of Us

That Solo Life: The Solo PR Pro Podcast ·

2023/07/24

The issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whether you work as a traditional employee or self-employed. In this episode we talk about how this touches our solo PR world and what to do about it. Transcript Michelle Kane: Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who

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24:46

Let’s Talk About It: Race and Inclusivity

That Solo Life: The Solo PR Pro Podcast ·

2023/07/17

As communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that. Transcript Michelle Kane: Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi Karen, how are you today? Karen Swim, APR: Hello,

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22:44

Biting Our Tongues and Minding Our Business

That Solo Life: The Solo PR Pro Podcast ·

2023/07/10

That Solo Life: Episode #206 Biting Our Tongues and Minding Our Business From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite our tongues and mind our business. In this episode we talk about when to say, “No way!” and when to let it go. Transcript Michelle Kane (00:02): Thank you for joining us for an episode of That Solo Life, the podcast for PR pros and marketers who work for themselves,

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25:24

The Land of the Wounded: Mental Health and PR

That Solo Life: The Solo PR Pro Podcast ·

2023/06/26

We can all say we’re OK. But after the past few years, are we? As co-host Karen Swim says, so many of us are walking around held together “with spit and duct tape.” In this episode we talk about how we can work on our mental health. Read about the PR News poll. Transcript The Land of the Wounded: Mental Health and PR That Solo Life Episode 205 Michelle Kane (00:02): Thank you for joining an episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like

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22:05

Let It Go

That Solo Life: The Solo PR Pro Podcast ·

2023/06/19

Let it go. No, we’re not going to sing that song. We are talking about all the ways solo PR pros can delegate to people and tools so we can grow our businesses and free up time in our schedules while still delivering for our clients. Transcript Michelle Kane (00:02): Thank you for joining us for that Solo life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen. Here we are,

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27:43

Sleepless in PR

That Solo Life: The Solo PR Pro Podcast ·

2023/06/12

One of our roles as PR practitioners is working with in-house marketing teams. Today’s episode was inspired by a recent article by Agility PR, 33 Comms Issues Keeping CMOs and Brand Managers Up at Night. Join us as we talk about their current pain points and how we can be a valued resource. Read the article: https://www.agilitypr.com/pr-news/public-relations/33-comms-issues-keeping-cmos-and-brand-managers-up-at-night/ Transcript Michelle Kane (00:02): Thank you for joining us for this episode of

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33:29

On Trend with Chip Griffin

That Solo Life: The Solo PR Pro Podcast ·

2023/06/05

AI, business development, pricing, the future of PR - all the latest trends. Oh, the things we get to talk about when we’re joined by Chip Griffin of the Small Agency Growth Alliance. Listen to this episode to get the latest scoop. Learn more about Chip and SAGA here. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane of VoiceMatters, my wonderful co-host, Karen

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17:50

Make it Make Sense: How to Level Up Your Client...

That Solo Life: The Solo PR Pro Podcast ·

2023/05/29

Do you make it easy for clients to do business with you? Are your systems designed to communicate with ease? It all comes down to good customer service. There are times when that can be the thing that leads a prospect or client to choose you or the competition. Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of

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18:52

Media Madness

That Solo Life: The Solo PR Pro Podcast ·

2023/05/22

With media outlets shuttering and reporter beats expanding, getting our clients’ stories told continues to be a challenge. The good news is PR pros are resilient, creative, and smart. In this episode we talk about all the ways to navigate this wave of media madness with success! Transcript: Michelle Kane (00:02): Thank you for joining us for an episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me. I'm Michelle Kane, my company is VoiceMatters, and I'm

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182 results

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