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PODCAST

Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you"re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you"ll find honest

leisure home & garden

All Episodes

59:45

"How I Would Start a Flower Farm" - Live Q&A Webinar

Rooted Agritourism ·

2024/02/23

Welcome to the replay of our live webinar Q&A session, where we dive deeper into the insights shared in our three-part mini-series on how to start a cut flower farm. In this episode, we answer listener-submitted questions and provide additional tips and strategies for aspiring flower farmers. Whether you're just starting or looking to grow your existing flower business, this episode is packed with valuable information to help you succeed in the cut flower industry. We hope you found the

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31:40

Why my flower farm outgrew the farm stand model.

Rooted Agritourism ·

2024/02/19

In this week's episode, I share how our flower farm got it's start with a farm stand at the end of the driveway and why I transitioned to a different model. Don't get me wrong, the farm stand model can be great if you're just starting out, and for certain farms might be the perfect end model. But for me, once I realized every single stem had value, I did not want throwing them in the compost bin if they didn't sell to be part of my business plan.Secrets of Sold Out Stem Bars:

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28:48

How I would start a flower farm with $10,000. (Part...

Rooted Agritourism ·

2024/02/12

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!Don't forget to submit any questions to podcast@sunnymarymeadow.comWelcome to Part 3 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $10,000", I realize that very few people have this amount to invest just starting out.

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15:33

BONUS: Flower Farmer Forum Recap

Rooted Agritourism ·

2024/02/09

On Jan 13, 2024 we hosted the first ever Flower Farmer Forum in St. Cloud, MN. We had 25+ flower farmers and 15+.industry experts popping in and out throughout the day, and the energy in that room was HUNGRY. Hungry for learning. Hungry for networking. Hungry for ideas. Hungry for ways to grow and sell more flowers and turn our hobby into businesses that can actually provide for our families and serve our customers in more creative ways.We are already planning next year's forum, and hope to

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25:00

How I would start a flower farm with $1000. (Part 2...

Rooted Agritourism ·

2024/02/05

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!Don't forget to submit any questions to podcast@sunnymarymeadow.comWelcome to Part 2 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $1000", this is probably the hardest level to start with. If you're starting with

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18:06

How I would start a flower farm with $100. (Part 1 of...

Rooted Agritourism ·

2024/01/29

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!Don't forget to submit any questions to podcast@sunnymarymeadow.comAfter part TWO of the mini series, we will add a downloadable PDF with links to EVERYTHING we talk about in the episode to get started flower farming, so make sure to check back for part 2.Welcome to Part 1 of our exciting three-part mini-series, where we delve into the fascinating journey of starting a flower farm with

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29:45

Women in Blue Jeans Conference Feb 23 & 24 in...

Rooted Agritourism ·

2024/01/26

In this bonus episode, our host, Liz Fiedler sits down with Erin Amick, a distinguished board member of the Women In Blue Jeans Conference. Liz will be the the keynote speaker for the event, and there are a lot of breakout session options.Held in the heart of Mitchell, SD, the Women In Blue Jeans Conference is a unique event that brings together women with a passion for agriculture. Liz and Erin dive into an engaging conversation about the conference, discussing the wide array of topics and learning

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35:23

Using Cover Crops in Flower Farming with Cover Crop...

Rooted Agritourism ·

2024/01/22

In this episode, we're thrilled to have the esteemed Agronomist, Cover Crop Colin, join us for an insightful discussion on the pivotal role of cover crops in flower farming. Cover Crop Colin, renowned for his expertise in sustainable agriculture, delves into the basic definitions and vital importance of cover crops, illuminating how they can be a game-changer for your flower farm.Tune in as Colin shares his recommendations for the best annual and long-term cover crop options specifically tailored to

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20:39

Taking Inventory in my flower farm and organizing it...

Rooted Agritourism ·

2024/01/15

It's time to get your stuff together and organize your inventory, order what you still need for the upcoming season, and take the time to find a good way to store it so this growing season isn't so chaotic. A few weeks of planning now will give you months of breathing time this summer. I talk about a few things I use to organize my life (my journal, my process of "crop planning" and some SmartLabel QR stickers and app that I 10/10 recommend).In full transparency, this episode is sponsored by

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42:01

Flower Farmer meets Florist with Jeni Becht

Rooted Agritourism ·

2024/01/09

Our wholesale order form: https://sunnymarymeadow.com/special-requests/wholesale-diy/*A detailed PDF of what we grow/our weekly offerings will be emailed if you fill out the form.The Floral Hustle: https://www.thefloralhustle.com/Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

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18:45

Liz’s interview on the “It Matters” show in November...

Rooted Agritourism ·

2024/01/01

Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

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21:35

Merry Christmas - A replay of a 2020 interview Josh...

Rooted Agritourism ·

2023/12/25

In this week’s episode, we have a replay of an interview Josh (my late husband) and I did with a local radio station in August 2020. So much has changed since then, but listening to this brings us peace & comfort knowing how happy he was in the last months of his life. We hope you and your family have a Merry Christmas — from our farm to yours. Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer

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28:09

PPP: What is Sunny Mary Meadow Coaching?

Rooted Agritourism ·

2023/12/21

In this episode, I’m giving an update on where things are at with Sunny Mary Meadow coaching, our mini courses, and our comprehensive Peddling Perishable Products cohort. Registration for Cohort 2 is now open, and begins March 1. Save $200 if you sign up before March 1. This episode was recorded and posted Dec 21, 2023 so please note if some times has passed, the offerings may change over time. Sign up for a FREE phone consultation with Liz to see if PPP is right for

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40:24

My experience sharing our farm story on Land of...

Rooted Agritourism ·

2023/12/18

Link to the video segment: https://www.kare11.com/article/news/local/land-of-10000-stories/one-day-after-husbands-funeral-she-learned-she-was-pregnant-flowers-helped-her-carry-on/89-705168f2-a1ab-4f3b-b63b-f38086d9cfa8Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link:

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34:54

Cut Flower Crop Planner & Journal by Liz Fiedler

Rooted Agritourism ·

2023/12/15

In this episode, I go through page by page (and step by step) of the new Cut Flower Crop Planner and Journal I published to help hobby growers and flower farmers to plan, take notes, and reflect on their crop. Even if you don't plan to buy the journal, I hope you can still pick up some valuable tips and tricks you can implement!this is so much more than just a planner and journal! Broken into stages that overlap, you will be planning before your season starts, implementing your plans, taking notes

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30:10

Productivity Tips

Rooted Agritourism ·

2023/12/11

Join our podcast Facebook Group: https://m.facebook.com/groups/888196709178852/?ref=shareLinks to the books mentioned in the episode:Eat That Frog: https://amzn.to/3NjhHZKTranquility by Tuesday: https://amzn.to/3Ni2gkL168 Hours: https://amzn.to/3NnntK9I Know How She Does It: https://amzn.to/3t3Os6DDeep Work: https://amzn.to/46MWzlKWho Not How: https://amzn.to/46RB0jZ10X is Easier Than 2X: https://amzn.to/3taRzcMSubscribe to our new Bloom & Grow with Liz Fiedler podcast:

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10:26

PPP: Secrets of Sold Out Stem Bars

Rooted Agritourism ·

2023/12/05

Looking to add another way to sell your flowers? Save time and money by letting us tell you exactly how we host our stem bars. Our annual sales for Stem Bars alone is 200X the cost of this course.What you'll get:Video recording and downloadable PDF resource guideBouquet recipesSupplies ChecklistAdvertising ChecklistWays to reduce expenses & increase profitabilityWorkflow Tips to Enhance Customer ExperienceSpecific Point of Sale recommendationsLet us provide you with all of the tools you need to

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23:37

Building a High Tunnel Pt. 2 (feat. Flower Farmer...

Rooted Agritourism ·

2023/12/04

In Part 2 of High Tunnel building, we talk about putting on the end walls and extending our cut flower farming season by adequately ventilating and keeping it the right temperatures through our Zone 4B MN winters. We talk dutch doors, zipper ends, and tips to keep it simple. Thanks!Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum:

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37:20

Building a High Tunnel Pt. 1 (feat. Flower Farmer...

Rooted Agritourism ·

2023/11/28

In part one of this two part episode, we walk you through some tips of actually building our high tunnel. We have now built two, and use them for season extension in growing cut flowers.Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link:

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38:55

B&G: Earn the Gift with Ty Eschenbaum

Rooted Agritourism ·

2023/11/22

In this special Bloom & Grow episode, we sit down with Ty Eschenbaum and discuss the work of the nonprofit he founded, The Ty Eschenbaum Foundation.For more information about his foundation and the Earn the Gift Gala:https://www.tyefoundation.org/earn-the-gift-galawww.instagram.com/tyeschenbaumfoundation/To subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cThis will be the final Bloom & Grow installment of

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