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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

34:19

#632: Staying In Your Lane: Building a Business...

Boutique Chat ·

2024/11/05

Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

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06:21

Five Minute Friday: The Power of Your Company Scorecard

Boutique Chat ·

2024/11/01

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more. Resources: Join The Boutique Hub Community

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43:36

#631: The Power of the Pivot: Navigating Big Shifts...

Boutique Chat ·

2024/10/29

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully. Learn More About the Boutique Hub

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09:37

Five Minute Friday: Negotiating Your Lease: The 3...

Boutique Chat ·

2024/10/25

This episode is the first of a new style of Five Minute Fridays! At The Boutique Hub, we're surrounded by incredible industry experts, and in the spirit of community over competition, I want to start introducing their voices to you. So, every few weeks, some of these experts will be putting together their own Five Minute Friday episodes to share actionable tips that you can implement right away. Today's guest is talking to all of you brick-and-mortar store owners, breaking down how to get the most

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29:34

#630: From Burnout to Breakthrough: Getting Back to...

Boutique Chat ·

2024/10/22

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it's impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from

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09:42

Five Minute Friday: Celebrating 2.5 Million...

Boutique Chat ·

2024/10/18

In this very special Five Minute Friday episode, we have some celebrating to do! We have hit the crazy milestone of 2.5 million downloads, and it's all thanks to you, the listeners. I can't express how much I appreciate you for showing up for this podcast, but as a way to say thank you, I'm doing a giveaway for all kinds of goodies. Tune in to hear how to enter and to learn which episodes made our top 10 list! Resources: Join The Boutique Hub Community Boutique Hub Instagram

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33:55

#629: Beyond the Boutique: The Business of Fashion

Boutique Chat ·

2024/10/15

Are you curious about how to rise through the ranks in the fashion industry? In today's episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Learn more about MAGIC: https://www.magicfashionevents.com/en/index.html Kelly Helfman: Instagram | Website

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28:25

#628: A Heart for Retail: Supporting Stores in Times...

Boutique Chat ·

2024/10/08

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception. Learn More About the Boutique Hub

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34:56

#627: The Power of Persistence: Navigating Failure...

Boutique Chat ·

2024/10/01

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why

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23:25

#626: The Ultimate Guide to Efficient Planning for...

Boutique Chat ·

2024/09/24

Are you managing your business like a CEO or a hustling entrepreneur? In this episode, we dive into the difference between the two and how you can transition into being a more strategic leader. We’ll explore how to plan out 2025 efficiently, boost productivity, and make the most out of your time. Plus, I’ll give you a behind-the-scenes look at our 2025 Boutique Boss Planner—sharing practical ways to use it and track key data points in your business. Time is your most valuable asset, and this planner

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31:34

#625: Consistency and Connection: The Keys to...

Boutique Chat ·

2024/09/17

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You'll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales. Learn More About the Boutique Hub

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08:09

Five Minute Friday: Identifying Traffic Patterns

Boutique Chat ·

2024/08/30

Whether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look for this crucial information so you can get to work! Resources: Join The Boutique Hub Community

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21:13

#624: Maximizing Profitability and Peace During the...

Boutique Chat ·

2024/08/27

Are you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three main strategies for preparing your holiday season. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Holiday

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07:43

Five Minute Friday: The Six Layers of Business

Boutique Chat ·

2024/08/23

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first. Resources: Join The Boutique Hub Community

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48:30

#623: Mastering Leadership: The Evolution of a...

Boutique Chat ·

2024/08/20

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed

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06:31

Five Minute Friday: The One Thing

Boutique Chat ·

2024/08/16

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read. Resources: Join The Boutique Hub Community

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35:41

#622: From Influencer to CEO: Building an Authentic...

Boutique Chat ·

2024/08/13

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is. Learn More About the Boutique Hub

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06:13

Five Minute Friday: Money is in the Merchandising

Boutique Chat ·

2024/08/09

If there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode! Resources: Join The Boutique Hub Community

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16:54

#621: Discover Affordable Products at ASD Market Week

Boutique Chat ·

2024/08/06

Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and how to navigate them to find the best deals. Learn More About the Boutique Hub

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06:56

Five Minute Friday: Value vs Pride

Boutique Chat ·

2024/08/02

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We’ll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight. Resources: Join The Boutique Hub Community

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