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PODCAST

EDGE of the Web - The Best SEO Podcast for Today"s Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

business marketing

All Episodes

46:24

675 | News from the EDGE | Week of 4.8.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/12

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label

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39:51

674 | Drawing The Line With AI Content w/ Simon Cox

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/11

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week

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40:33

673 | News from the EDGE | Week of 4.1.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/02

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google

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37:52

672 | Reflecting on SEO and Web Development History...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/02

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what

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44:48

671 | News from the EDGE | Week of 3.25.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/03/27

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have

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44:03

670 | The GA4 Concert and Afterparty w/ Brie Anderson

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/03/15

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical

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41:14

669 | News from the EDGE | Week of 3.11.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/03/12

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated

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41:54

668 | Rocking Out GA4 w/ Brie Anderson

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/03/11

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today. Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration

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40:41

667 | News from the EDGE | Week of 3.4.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/03/06

There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on

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43:55

666 | Design Thinking for SEOs w/ Ola King

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/02/29

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this

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110 results

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