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PODCAST

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country"s most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and

business marketing

All Episodes

48:54

632. "My products are not selling the way I want them...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/24

Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the

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33:15

631. Scaling a Product Empire: Aunt Flow’s Journey...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/21

Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.In this episode, we

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43:38

630. "I’ve crossed the six-figure mark and want to...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/17

Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and

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30:07

629. The Million-Dollar Playbook: How to Make Your...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/14

Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five

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56:10

628. "I want to grow my product business to make...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/10

Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this.Together, we dive deep into why your mindset is your

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11:50

627. How to Effectively Market and Build a Stand Out...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/07

Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.We dive deep into the importance of identifying your ideal customer and why

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45:30

626. "I want to grow beyond being a local small...

The Product Boss: Business Coaching for Product-Based... ·

2024/10/03

Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best

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11:53

625. Boost Your Product Sales with This Proven Strategy

The Product Boss: Business Coaching for Product-Based... ·

2024/09/30

Struggling to figure out how to increase your sales or are looking for new sales channels for your product-based business? If so, this episode is for you as we dive deep into the first of 7 best places to sell your products right now.In today’s mini episode, we’re discussing selling on e-commerce and how if you’re looking for one place to sell right now, it should be there! Why? Because e-commerce and having a website is truly the foundational step for product-based business owners, especially when

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56:55

624. "I sell custom, one-of-a-kind products, but I’m...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/26

Welcome back, product bosses! We have another exciting coaching session with Fran, the founder of Frances Anne Veils and Sew Glorious, who designs and sells custom veils to make brides dreams come true. If you’re feeling like you’re struggling to establish yourself in the online space, then you’re in the right place!Fran initially started creating custom veils as an “add on” to her alterations business, but ended up falling in love with making wedding day dreams come true for brides and while she

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13:48

623. How to Buy Back Your Time as a Product-Based...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/23

What’s one of the greatest lessons you’ll learn as a product boss? How to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to you. Does this resonate? If so, you aren’t alone!That’s why in today’s quick episode, we discuss how you can release the expectation that you should and can do everything at once. Because the truth is, if you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your

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45:40

622. "I’m overwhelmed and don’t know how to get out...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/19

Welcome back, product bosses! We have another exciting coaching session with Holly, the founder of Shake Rattle & Sew, who sells luxury minky handmade blankets for adults. If you’re feeling like you’re getting in your own way and holding your product business back from going from a hobby to your full time business, then you’re in the right place!Holly initially started her business 18 years ago and while she is on track to hit her first six figures this year, she’s feeling overwhelmed because

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23:42

621. 5 Discount Offer Ideas to Boost Sales Right Now

The Product Boss: Business Coaching for Product-Based... ·

2024/09/16

Welcome to another episode, product bosses! Have you ever wondered if you should be offering discounts in your product business? And if so, when and what types of discounts should you offer?Today, I’m digging into why I don’t believe you need to offer a discount to make sales, but also how there are discounts created at different times of year for different reasons, such as Black Friday and Cyber Monday, to help businesses boost their sales.I’m also sharing my top five discount offer ideas you can

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48:11

620. "My jewelry business does well in-person, but I...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/12

Welcome back, product bosses! We have another incredible coaching session with Brian, the founder of The Freshwater Pearl Company, who sells versatile and “not your grandmother’s” pearl jewelry. If you’re struggling to make or scale your online sales and feel like everything you’re doing isn’t working, then you’re in the right place!Brian has been in business for 3 years and while his business does well in-person (like many jewelry businesses since customers can try on or actually hold the product),

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27:37

619. Is Your Product Business Ready for the Holiday...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/09

Welcome back, product bosses! Are you feeling like you’re trying everything to make sales in your product business and nothing’s working? You are not alone!Today, I’m discussing the number one thing that breaks my heart when it comes to coaching product-based businesses and the thing you MUST do if you want to set yourself up for more sales and success this holiday season.Plus you’ll learn the exact next step you need to take to do something different…something that will get you ACTUAL results and

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50:04

618. “I’m in a huge life transition and now I need...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/05

Welcome back, product bosses! We have another exciting coaching session with Julie, the founder of Whatsoever Things, who sells unique custom gifts for every occasion. If your business is your side hustle or your hobby, but you want it to be your full time job, then you’re in the right place!Julie has been in business for a while, but she has continued to treat her business like a hobby and is now ready to transition into being a full blown business and stepping into her role as full time CEO to

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29:38

617. How Product Business Owners Can Make Good Money...

The Product Boss: Business Coaching for Product-Based... ·

2024/09/02

Welcome back, product bosses! Have you started planning for your holiday season yet? If not, don’t worry! Today’s episode has you covered and is a special one because I am re-airing another Blended Life episode that I did live on Instagram. I received such a positive response from product bosses in my community that I knew I had to share it with you as a podcast episode.Today, I’m discussing the biggest struggles and challenges that product based business owners, like yourself, are facing, including

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48:34

616. “I’ve made $150 in sales and need a plan to hit...

The Product Boss: Business Coaching for Product-Based... ·

2024/08/29

Welcome back, product bosses! We have another incredible coaching session with Lisa, the founder of Hobbs Sticker Co., who sells planners and stickers for people who enjoy paper planning. If your business feels more like a hobby or maybe the sales aren’t flowing like they should, then you’re in the right place!Lisa has been in business for almost a year and while she is working on creating a legacy for her daughter, her sales are not where she wants them to be plus she is not making the money she

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25:43

615. Tips for Product Business Owners to Maximize...

The Product Boss: Business Coaching for Product-Based... ·

2024/08/26

Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.That’s why in today’s episode, I’m diving deep into false truths that I hear other coaches teach product bosses, plus I share my own tips for how you’re going to be able to make the most of the holiday season as a product-based business

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55:16

614. “I want to hit $100k in revenue, but I’m on the...

The Product Boss: Business Coaching for Product-Based... ·

2024/08/22

Welcome back, product bosses! We have another amazing coaching session with Anna, the founder of Fit Stitch Gear, who sells weightlifting wristbands and embroidered patches. If you’re on the brink of burnout from having to do everything on your own while trying to blend and prioritize your personal life, then you’re in the right place!Anna is a mom, fitness lover who participates in power-lifting meets, and a one woman show when it comes to running her business, and while she’s experiencing a growth

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26:20

613. Break Free from Your Limiting Beliefs: Pushing...

The Product Boss: Business Coaching for Product-Based... ·

2024/08/19

Welcome back, product bosses! Today’s episode is a little different as I am diving into my own personal transformations and mindset shifts that have allowed me to achieve my dream life. If you’re currently or have ever struggled with limiting beliefs or felt stuck in your business and personal life, this episode is for you!We’re digging deep into fears, personal experiences, the importance of an abundance vs scarcity mindset, and how sometimes, if you want to transform and step into what was truly

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