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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:27:37

Appgate’s CMO on Measuring Buyer Intent

Radically Transparent ·

2021/10/07

Appgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie has much knowledge to share about the new buyer journey on this episode of the Radically Transparent podcast. She admits measuring intent is actually

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00:24:42

Katie Hurley on the Intersection Between AI,...

Radically Transparent ·

2021/09/30

Replicant’s Senior Director of Marketing, Katie Hurley, and Oktopost’s Director of Social Strategy, Jennifer Gutman discuss the intersection between AI and neuroscience, and technology. Together, they explore the future of these fields as they continue to quickly evolve and coincide with how marketers are building phenomenal customer experiences. As a passionate marketing leader, Katie also talks about her time at Salesforce where she helped launch their AI platform, Einstein, and gets “radically

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00:36:28

Darrell Alfonso on Why Marketing Ops = Special Ops!

Radically Transparent ·

2021/09/23

Amazon's very own leader of marketing ops, Darrell Alfonso, opens up about the role of marketing ops and why it has become a core component (and highly sought after) for any successful marketing team. He is changing the perception of this “mundane, tactical role” into one that actively boosts marketing’s overall strategic value one LinkedIn post at a time. As a sought-after public speaker and thought leader in the space of marketing operations, Darrell is consistently challenging his 30,000+

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00:33:21

Ryan Jones on Eliminating Barriers between Marketing...

Radically Transparent ·

2021/09/15

CEO and Founder of Refuel Creative, Ryan Jones, has made a career out of helping organizations eliminate barriers between marketing and technology. Based out of Australia, he’s a brilliant and engaging guest who takes us through the day Facebook, with no warning, de-friended Australia, how it impacted his business and customers, and what he’s doing to navigate the gaps between marketing and technology. If you like what you hear, don't forget to subscribe to the Radically Transparent podcast, brought

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00:26:22

Sarah Kuntsal on Overcoming Roadblocks in Healthcare...

Radically Transparent ·

2021/09/09

VP Marketing at Veyo, a company dedicated to next-generation patient transportation, Sarah Kuntsal, gets "radically transparent" about the challenges of marketing in a highly regulated industry, like healthcare. From creating meaningful interactions during lengthy sale cycles to ensuring initiatives follow the guidelines of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), there's certainly no shortage of daunting obstacles quarter over quarter. In this episode, Sarah shares

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00:33:51

Oktopost Co-Founders on Raising $20M in Growth Round

Radically Transparent ·

2021/09/02

Oktopost CEO, Daniel Kushner, and VP Product, Liad Guez, share the hot seat today on this episode of Radically Transparent, brought to you by Oktopost. You'll walk away understanding why when founding Oktopost in 2013, Daniel and Liad took a conservative approach and decided to only ever register the company in $800,000 early-stage funding, which has run on revenues and profit ever since. That is until the recent news in TechCrunch dropped in July 2021 announcing a growth funding round of a $20

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00:35:11

Auseh Britt on Navigating the Return of Events

Radically Transparent ·

2021/08/26

Guest Auseh Britt, VP Growth Marketing at Terminus, joins us to navigate a discussion on the complex return of in-person events by addressing how teams can plan for uncertainty and build contingency plans for the next 6-12 months. While many B2B organizations successfully pivoting into something else to build and maintain a pipeline, growth marketers recognize that events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans

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00:30:11

Julia Shullman on the Silver Linings of Data Privacy...

Radically Transparent ·

2021/08/19

Julia is General Counsel & Chief Privacy Officer at TripleLift. She oversees the company’s legal matters and is responsible for ensuring that TripleLift’s technology, practices, and procedures meet global privacy requirements. With data privacy becoming one of marketing's biggest challenges and new privacy laws requiring a new way of interacting with buyers, brands are being forced to get more personal as consumers demand a more individualized experience from each brand they interact with,

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00:29:47

Allen Gannett on Developing the Right Ideas at the...

Radically Transparent ·

2021/08/12

Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost. In this episode, you will find your jaw dropping to the

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00:28:11

Natalie Lambert on Why Measuring TOFU Content is Painful

Radically Transparent ·

2021/08/05

Google's Global Director of Storytelling for Google Cloud, Natalie Lambert, dives head first into the challenges of measuring top of funnel content and why the impact of all the various things B2B marketers do is so hard to quantify. Today’s marketing leaders do not have the ability to say that a specific tweet or single podcast has led to a true sales lead. So how DO you measure top of funnel content going down the funnel, what are some of the ways to understand activity that may or may not be

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00:33:37

Giles Palmer on Old vs. New Work Ethic

Radically Transparent ·

2021/07/29

Founder and CEO of Brandwatch, the worlds leading social intelligence company, and currently serving as the Chief Growth Officer at Cision, Giles Palmer, discloses not only what it's like having a boss for the first time in 15 years, but also gives a glimpse into the challenges of leadership when it comes to old school business mindsets clashing with new generations of work ethic. On this tell-all episode of Radically Transparent, brought to you by Oktopost, Giles takes us on a journey from

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00:32:53

Rick Haring on the Value of Risk-Taking and Failure

Radically Transparent ·

2021/07/22

Rick Haring is the Vice President, Marketing and Communications Americas with International SOS and currently leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region. Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness,

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00:22:28

Jill Murray on Cultivating Employee Engagement

Radically Transparent ·

2021/07/15

Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888! This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more

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00:25:41

Eric Williamson on Ingesting Interactions to Fuel ABM

Radically Transparent ·

2021/07/08

Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost. With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak

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00:33:10

Kenda Macdonald on Hacking the B2B Buyer Brain

Radically Transparent ·

2021/07/01

CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.

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00:25:21

Julia Polisuk on Building Unstoppable Demand...

Radically Transparent ·

2021/06/24

Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month. Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.

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00:28:54

Natalie Binns on the State of B2B Marketing

Radically Transparent ·

2021/06/17

Natalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally. In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She even shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B

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00:35:39

Malin Liden on Effective Digital Transformation

Radically Transparent ·

2021/06/10

Malin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP. Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of

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00:30:48

Amanda Brinkman on Creating Movements Through Content

Radically Transparent ·

2021/06/03

Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action. But to describe this episode as only about brand purpose is doing the entire conversation a disservice. What’s so

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00:44:20

Claire Kennedy on Finding Your Brand’s Social Voice

Radically Transparent ·

2021/05/27

Forrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels. With a true passion in connecting people to brands and finding news ways to interact, engage and advertise, Claire opens up to host Jennifer Gutman, Director of Social Strategy at Oktopost, about being the alignment bridge between

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171 results

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