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PODCAST

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Sam Birkett and Sally Green

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you"re a marketer, you"ll recognise some of the stories we tell, and if you are a small business owner, hopefully, we"ll answer a question or two.

business marketing

All Episodes

13:15

27. Mini Meander 8 - The sales process an example

Marketing Meanders: The Marketing Podcast for... ·

2020/12/03

Here Sam discusses an example of a the selling process, what he liked and what he thought could be improved about a recent sales call he heard. See if you agree, and let us know of any interesting sales stories you've experienced. Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

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35:10

26. Marketing analytics with Hugo Pickering - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2020/12/01

We pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode.Walk with us down the riverbank meanders of marketing and explore all these questions...What should you be looking for from analytics consultancies you commission? Can you decipher their reports, are they too long, too short, too unfocussed, too clinical? How can you decipher changes to make based on what the analytics are telling you? Are them some examples of organisations that

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58:55

25. Online overload in Q1 2021

Marketing Meanders: The Marketing Podcast for... ·

2020/11/26

We recently hosted a small poll on the most pressing challenge for marketers in Q1 2021, we gave four options, and the winner by a country mile was audience online overload. So we decided to talk about this as the major issue for Q1 2021 in this episode, amongst other pressures we can see, like budget constraints. We ended up having quite a deep and meaningful chat about how online overload is effecting most of us, both in our personal and professional lives, so we thought of some ideas to

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35:05

24. Marketing analytics with Hugo Pickering - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/11/24

As we know, analytics are an essential part of marketing, but so often analytics systems and reports can be slightly hard to interpret, and to draw useful insights from, if you're not sure what to measure, and why. It can be all too easy these days with obliging platforms to produce lots of lovely colourful charts, but what are the sort of fundamental considerations you need to have in place to create meaningful data insights?We discuss all this and much more with our special guest, Hugo

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9:07

23. Mini Meander 7 - Project Management Systems, and...

Marketing Meanders: The Marketing Podcast for... ·

2020/11/19

Sally takes a highly practical meander through Project Management, answering a host of questions in under 10 minutes! What should effective project management achieve? How can it work? How should project management systems be set up, and what are the crucial work processes they can help you with?P.S. As a quick challenge for our Twitter followers, see if you can hear Sally's cat purring during the episode, Tweet us the timecode if you hear him!--- Send in a voice message:

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36:17

22. LinkedIn with Emma Wyatt - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2020/11/17

Welcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt.In this episode we dig deeper into the professional network and explore some more questions, and provide, what we hope are helpful answers. Questions like, how often should we post on LinkedIn? Why should you interact with other post on LinkedIn and comment on them, and what sort of paid campaigns should you launch on the platform?Needless to say we've only managed to fit so much into two 30 minute

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40:17

21. Marketing at the Strategic, Operational and...

Marketing Meanders: The Marketing Podcast for... ·

2020/11/12

"A strategy makes it easier to make decisions, and it means you'll make better decisions more quickly" Sally Green, 2020In part two of our strategy episode we talk about aligning strategy to roles within teams and marketing job descriptions, great people's thinking about strategy, organisational mission statements, and how organisations truly live their strategy, both in terms of what they do, and how this compares to their brand proposition.Feel free to get in touch with your thoughts:

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33:24

20. LinkedIn with Emma Wyatt - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/11/10

How do the most effective users of LinkedIn operate? What should your profile look like? When should you post, what should you post? What does a connection strategy look like? Our guest Emma Wyatt has answers to these questions and more, in this special episode.Listen to Part One today, with Part Two following hotly on its heels. Once you've listened, why not let us know what you think, and take a deeper look at the LinkedIn strategy and coaching work Emma helps her clients with, you can

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30:29

19. Marketing at the Strategic, Operational and...

Marketing Meanders: The Marketing Podcast for... ·

2020/11/05

This is a real cracker! It features deliciously practical observations and helpful tips from Sally, and sneakily smuggled in military history references from Sam.What do the different levels of marketing really mean, and how does this matter to you and your team? How does it affect your planning and decision making? How do you make meaningful links between the levels, and how does this impact your organisation and resourcing? Why do so many people overuse of the words strategic and

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5:31

18. Mini Meander 6 - The One Page Marketing Plan

Marketing Meanders: The Marketing Podcast for... ·

2020/11/04

How long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think...Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

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35:34

17. Sales Conferences with Barry Clark - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2020/11/02

In this episode Sally and Barry discuss feeling safe to share your concerns, sales and marketing teams utilising CRM systems effectively, finding and sharing meaningful reporting data, and reimagining reporting relationships and performance assessment.Our special guest is Barry Clark, Managing Director of Dunedin Consultancy Ltd.If you have any questions or feedback for us, or Barry, please tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message:

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34:33

16. Customer Journeys Part Two - This time it's...

Marketing Meanders: The Marketing Podcast for... ·

2020/10/22

Where do customer journeys actually start, how do we know if they're optimised, what's our customer lifetime value and how can you get the most out of CRMs?In Part One we discussed funnels and nurturing, buying presents, marketing automation, and of course handbags!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

en

28:47

15. Sales Conferences with Barry Clark - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/10/20

A number of us will have been to sales conferences in the past, and no doubt have memorable stories of them to share. However, when you take a deeper look, what are sales conferences actually for? Who needs to be at sales conferences, and how do you facilitate meaningful conversations at them?We explore all these questions and more with our special guest Barry Clark, Managing Director of Dunedin Consultancy Ltd. Part Two will be coming your way soon!If you have any questions or feedback

en

33:22

14. Customer Journeys - touchpoints, tills and tiaras...

Marketing Meanders: The Marketing Podcast for... ·

2020/10/16

Do you truly understand your customers' journeys? If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they know where the till is What's your follow up with people after they've left the shop, will they

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45:33

13. Market Research with Amanda Claesens - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2020/10/14

What do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing Meander with Amanda Claesens of course! We hope you all managed to listen to Part One, if not, hit the link subtly included in this sentence, and then join us back here for Part Two!If you would like more detail on Amanda's work, check out ACE Market Research, or follow Amanda on Twitter. --- Send in a voice message:

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6:13

12. Mini Meander 5 - How much of your job is spent...

Marketing Meanders: The Marketing Podcast for... ·

2020/10/11

Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spent on less productive, or unrelated areas? How much time do you spend working on tasks which you aren't best placed to complete in an optimal way, tasks that someone else might be best to complete?If you haven't done this already, you'd probably be surprised how you actually spend your time every day, or every week of every

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38:00

11. Market Research with Amanda Claesens - Part One

Marketing Meanders: The Marketing Podcast for... ·

2020/10/09

What is market research? How much does it cost? When should you use it? How do you act on its results? We explore all these questions and more with our special guest Amanda Claesens, owner of Ace Market Research. Part Two will be coming your way soon!If you have any questions or feedback please tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

en

1:39

10. Market Research Meander with Amanda Claesens Trailer

Marketing Meanders: The Marketing Podcast for... ·

2020/10/08

Want to hear more about market research? What is it, how does it work, what are the pitfalls, how do you make the most of research projects and act on the results? We'll be exploring all these questions over two podcasts with our special guest Amanda Claesens, owner of Ace Market Research.Download from Friday 9th October wherever you access your podcasts, and let us know if you have any feedback @meanderspod.--- Send in a voice message: https://anchor.fm/marketingmeanders/message See

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3:33

9. Has your marketing budget been slashed? - A call...

Marketing Meanders: The Marketing Podcast for... ·

2020/10/06

As the economic impact of the COVID 19 pandemic bites our marketing budgets are starting to suffer. These are horrible times for so many, and we'd like to try and help facilitate the sharing of advice and support amongst marketers and small business owners. A way of doing this sharing experiences, tips, advise and moral support; you're not alone in having to be creative when 60% plus of your budget is cut!So this is a call out to anyone who wants to share their tips, advice and experiences

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4:28

8. Mini Meander 4 - To do it yourself, or not do it...

Marketing Meanders: The Marketing Podcast for... ·

2020/10/06

Should you attempt to do ALL marketing activities yourself? What are the pitfalls of trying to be a jack of all trades when it comes to marketing, and how can you harness the skills of others?We'd love to hear what you think about this subject, and any other bend in the river of marketing. Please send any questions, episode suggestions, queries, faint praise or criticism, by tweeting @meanderspod or email us at meanderspod@gmail.com--- Send in a voice message:

en

128 results

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