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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

28:52

356: 7 Lessons I Learned From Two 7-Figure Entrepreneurs

Selling the Couch ·

2024/02/08

As I’ve learned and grown as an entrepreneur, I have tried to study and learn from those who are further along on the journey. I’ve come to understand that I can learn as much from their hard lessons and challenges as I can from their successes. Today’s session is based on a podcast interview I listened to a couple of months ago. It featured Ali Abdaal and Sahil Bloom, two online creators who have built 7-figure businesses and audiences of over 6 million followers. In their insightful interview done

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38:03

355: Strategies for Securing Contracts (with schools...

Selling the Couch ·

2024/02/01

Today’s session covers the unusual topic of securing contracts from different agencies for mental health services. This aspect of therapy work is not what we normally think about as clinicians, but the connection between private practice and federal funding for programs that can be a wonderful niche. Whether you’ve ever thought about this topic or this is brand new to you, today’s conversation will be food for thought about opening new doors and opportunities in the therapy world. Join us to learn

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21:02

354: Why Every Course Creator Should Start A Podcast

Selling the Couch ·

2024/01/25

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!You’ll

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43:09

353: Setting Up An Email Series To Market Your Practice

Selling the Couch ·

2024/01/18

Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!Our Featured GuestAvivit FisherAvivit Fisher is

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40:20

352: When An Idea For An Online Course Comes From...

Selling the Couch ·

2024/01/11

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest!Our Featured GuestLinda Murphy, MEd, MA, LMHCLinda Murphy is a group practice owner in Florida, and she’s a member of

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33:13

351: How to (Correctly) Pitch Podcasts with Dustin...

Selling the Couch ·

2024/01/04

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!Our Featured GuestDustin RiechmannDustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has

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38:49

ENCORE: How To Increase Fees With Existing Clients

Selling the Couch ·

2023/12/28

Today’s topic is one that many clinicians have navigated, are navigating, or will navigate in the future. It’s the idea of increasing fees with existing clients. I’ve seen this topic come up repeatedly in online groups for therapists, and I know it brings anxiety and confusion. Let’s dig into it together!Our Featured GuestsKelly Higdon and Miranda PalmerKelly Higdon and Miranda Palmer are therapists, private practice owners, and the founders of ZynnyMe, where they teach and train therapists to build

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33:01

ENCORE: Writing A Children's Book

Selling the Couch ·

2023/12/21

Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published two children’s books.Our Featured GuestAmy JivaniAmy is a childhood friend of mine who has become a children’s book author. Her latest book, Meera’s

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41:26

ENCORE: Owning A Therapy Building During The Pandemic

Selling the Couch ·

2023/12/14

What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting off the ground during a global pandemic? It might sound crazy, but you’ll hear the details from today’s guest who is making it all happen after facing down all the obstacles. Join us!Our Featured GuestKaren Grayson, PhD, LPCDr. Karen Grayson had a vision a few years ago of owning a therapy practice building, so she followed through with the

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37:07

ENCORE: Long-Haul COVID-19 and Private Practice

Selling the Couch ·

2023/12/07

Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this intriguing topic from a real-life perspective. Join us to learn more!Our Featured GuestRobert Cox, MA, LPC, NCCRobert Cox is a private practitioner in Kentucky. He contracted COVID back in December. After a few weeks, he noticed that his symptoms improved a little but then continued. You’ll hear Robert’s story of his long-haul COVID symptoms and

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43:40

ENCORE: Improving Your Sleep As A Therapist: Tips...

Selling the Couch ·

2023/11/30

Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us!Our Featured GuestLiz SlonenaLiz Slonena is a psychologist in Asheville, NC. She has expertise in sleep and insomnia, and I wanted to have her share her insights with us. Pandemic

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39:49

ENCORE: 3 Ways To Become A Better Leader In A...

Selling the Couch ·

2023/11/23

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s showOur Featured GuestJevin KolethJevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it

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37:33

ENCORE: Building A Directory For Trauma Therapists

Selling the Couch ·

2023/11/16

Today’s show is about building an online directory, which is hugely relevant to every clinician. Whether you’ve used an online directory to refer clients or thought about creating a directory to help other clinicians and clients, you know that it is a valuable resource that makes it easier to find a therapist who can help with very specific needs. Join us to learn more!Our Featured GuestLaura Reagan, LCSW-CLaura Reagan is a clinical social worker and integrative trauma specialist in Maryland who had

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30:32

ENCORE: When Chronic Health Concerns are Dismissed

Selling the Couch ·

2023/11/09

Welcome to a new season of STC! Today’s conversation is different from the typical STC session, as it was inspired by a thread created in the STC community about healthcare providers dismissing legitimate medical concerns. This situation is one that you might encounter personally or with your clients, so I hope you’ll find our conversation helpful and informative. Join us!Our Featured GuestDanielle Hughes, MA, LPCDanielle Hughes is in private practice in Loveland, CO. Danielle shared her perspective

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35:19

ENCORE: Real Advice To Therapists Launching An Online...

Selling the Couch ·

2023/11/02

Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics.You’ll LearnThe most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more fulfilled in your purpose, to diversify income streams, and to spark more creativityThe highlights of my online course

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19:25

350: The Beginners Guide To Launching A Course...

Selling the Couch ·

2023/10/26

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You’ll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group

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34:22

349: Working Through Messages About What A Therapist...

Selling the Couch ·

2023/10/19

Welcome! Today’s topic is relevant to every clinician and business owner. How do we create and build a business according to our values and sense of fulfillment rather than based on what society says should fulfill us? Join us to learn more!Our Featured GuestErin GibbErin Gibb is a group practice owner, podcast host, and coach who specializes in helping therapists navigate the societal and systemic factors that impact their businesses. She helps people build businesses and lives in alignment with

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28:25

348: Could Keeping Your business Small Be the Next...

Selling the Couch ·

2023/10/12

Two questions confront me daily: How big do I actually want to grow STC? What is the purpose of STC in relation to my overall life? Freedom is my most important value, and building my business around my life, family, and health is most important to me. Not every entrepreneur has the same goals, but these are questions for every entrepreneur to consider. Let’s take a closer look in today’s session!You’ll Learn:How I was compromising to fit life around my business instead of optimizing the business to

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40:09

347: How to Make Money with AirBnb Rentals

Selling the Couch ·

2023/10/05

Many therapists are interested in diversifying their income streams beyond their clinical work. We focus today’s session on a very specific aspect of supplemental income, mainly around AirBnb rentals. Join us to learn more!Our Featured GuestMando Sallavanti IIIArmando “Mando” Sallavanti III is a CERTIFIED FINANCIAL PLANNER™ with a wealth of wisdom to share. We met and connected through LinkedIn, and we’ve had several conversations in recent months. In this session, he shares his expert opinion on

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31:20

346: How I’m Thinking About YouTube as a Podcaster...

Selling the Couch ·

2023/09/28

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube. As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this

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