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PODCAST

Stacking Growth | The B2B Marketing Podcast

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you"re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who"ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let"s help build each other up.

business marketing

All Episodes

00:56:33

The evolution of buyer behavior and the key pillars...

Stacking Growth | The B2B Marketing Podcast ·

2024/06/17

At Skale’s 2024 Demand Conf, Megan Bowen hosted a presentation and Q&A onthe evolution of buyer behavior and the key pillars of modern demand generation strategy. Megan traces the transformation of buying processes over the last few decades, moving from the analog era of the 1990s to what she calls the "dark social era" of today. She provides a roadmap for B2B marketers to adapt their strategies, emphasizing the importance of aligning with how buyers conduct their research and make

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00:09:38

Snacks 15: Technology & Tools For Video Content

Stacking Growth | The B2B Marketing Podcast ·

2024/06/12

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠.

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00:43:35

On Alignment | Megan Bowen with Max Maurier

Stacking Growth | The B2B Marketing Podcast ·

2024/06/10

On today’s episode of Stacking Growth, Megan Bowen hosts Max Maurier, VP of Growth Marketing at Trellix, to talk about alignment. The central theme is the evolving necessity for marketing alignment beyond the traditional sales focus, especially emphasizing financial alignment. Max brings a fresh perspective to the table, highlighting the importance of aligning marketing with finance to understand how they measure success, which can often differ from what sales wants.Max shares insights from his

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00:09:40

Snacks 14: Goal Setting for Video Content

Stacking Growth | The B2B Marketing Podcast ·

2024/06/05

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about how to set constructive and purposeful goals for content and video strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠.

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00:44:58

Crafting a Compelling Strategic Narrative | Matthew...

Stacking Growth | The B2B Marketing Podcast ·

2024/06/03

On today’s episode of Stacking Growth, MJ Smith walks Matthew Sciannella through the detailed process of updating a company's strategic narrative. As the CMO at CoLab, MJ shares insights on how to reshape a company's narrative to keep up with changes in the market and internal innovations. Together with other leaders, MJ analyzed the reasons to re-work their strategic narrative, and in the episode she points out the step-by-step process they used to develop a narrative that both the sales

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00:09:49

Snacks Episode 14: Giving Good Feedback

Stacking Growth | The B2B Marketing Podcast ·

2024/05/29

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠.

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00:51:28

Refine Labs' Attribution Measurement Framework |...

Stacking Growth | The B2B Marketing Podcast ·

2024/05/27

From RevOps Corner: In this episode of The RevOps Corner, our host Eddie Reynolds sits down with Megan Bowen, CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups. You'll learn about: Hybrid marketing attribution (blending the attribution between software and self-reporting) Measuring the effectiveness of marketing all the way through to revenue And breaking it down by each channel within marketing that contributes to that revenue As well as the most common

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00:09:15

Snacks Episode 13: How to Create Scroll Stopping...

Stacking Growth | The B2B Marketing Podcast ·

2024/05/22

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about how to maintain brand identity while pushing boundaries, effectively entertaining your audience, and creating scroll stopping ads. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠ subscribing to our newsletter⁠⁠⁠.

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00:45:20

Building Refine Labs - An Operational Perspective |...

Stacking Growth | The B2B Marketing Podcast ·

2024/05/20

Megan joined Justin Norris In a recent Revops FM episode to discuss her professional experiences and development. Megan talks about the difficulties and successes in growing an agency that has become a B2B marketing standard-bearer. She offers insights into the strategies that spurred their remarkable expansion. From RevOps FM: Refine Labs has had a seismic impact on B2B marketing. Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda,

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00:07:20

Snacks Episode 12: Building A Creative Design Strategy

Stacking Growth | The B2B Marketing Podcast ·

2024/05/15

Check out our new partnership with Aspireship⁠⁠⁠ Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠ subscribing to our newsletter⁠⁠⁠.

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00:38:27

Changing the Agency Playbook | Megan Bowen on the...

Stacking Growth | The B2B Marketing Podcast ·

2024/05/13

Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, stand out agency, and highlights the importance of highlighting your team’s experience as the product

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01:01:15

Leading with Authenticity: A Woman CEO's Personal...

Stacking Growth | The B2B Marketing Podcast ·

2024/05/06

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals. Megan elaborates on her significant life experiences, highlighting the distinct concepts of self-assurance and self-worth. Her professional trajectory is distinguished by notable

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00:08:28

Snacks Episode 11: Hybrid Attribution

Stacking Growth | The B2B Marketing Podcast ·

2024/05/01

Check out our new partnership with Aspireship⁠⁠Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠ subscribing to our newsletter⁠⁠.

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00:49:14

The Challenge of Becoming an Insider CEO of a...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/29

From The Social Pulse Podcast: A statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled. But stepping into the shoes of the company founder is a daunting task, to say the least. And while you’d think tapping an insider CEO - someone who potentially has been trained and groomed

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00:08:36

Snacks Episode 10: Self Reported Attribution

Stacking Growth | The B2B Marketing Podcast ·

2024/04/24

⁠Check out our new partnership with Aspireship⁠ Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney goes into Self Reported Attribution - why it's valuable and how it can be utilized most effectively. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠ Stay on top of all Refine Labs news and events by⁠ subscribing to our newsletter⁠. Refine Labs’ next Expert Session, featuring Chris Walker and Crissy

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00:58:32

Transforming B2B Marketing | Megan Bowen on Paris...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/22

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on

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00:06:10

Snacks Episode 9: Attribution in a Demand Generation...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/17

Check out our new partnership with AspireshipSidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success. See the video on our ⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠

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00:33:31

Building From Scratch | Megan Bowen & Tanner Green,...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/15

Megan joined Tanner Green on the RevSpot podcast to detail her career journey. She discusses her background in sales and account management and her influence on the growth of various companies, and then explains how she transitioned into marketing with Refine Labs. Along with her own, Megan shares Refine Labs’ journey from her partnership with Chris, the growth of the company, and the work that’s been done to streamline their tools, operations, and positioning. At the end, she answers Tanner’s

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00:08:22

Snacks Episode 8: Convincing Leadership to Make a Change

Stacking Growth | The B2B Marketing Podcast ·

2024/04/10

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley tackles one of the hardest parts in the journey towards a Demand Gen strategy: convincing leadership to make the change. She talks about the breadcrumbs you should leave, the pitch you should put together, and the data you should collect. See the video on our ⁠⁠⁠⁠⁠⁠YouTube Channel⁠

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00:59:51

The Case for Change & What's Required for Your...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/08

Megan Bowen was invited to speak at the Full Funnel Summit to make the case for change and present what’s required for your business to win. She starts at the time of realization that your Customer Acquisition Costs become too unsustainable to continue with a current strategy, and lays out the path to transition from Lead Generation to Demand Generation. Megan talks through the way the team at Refine Labs helps to shift mindset away from generating thousands of empty leads and MQLs which rarely

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260 results

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