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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

00:44:11

Changing the Game on Reducing Carbon With Technology...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/23

Norman Crowley, Founder of CoolPlanet and AVA shares some great insights on running an innovative company set on saving the planet. CoolPlanet aims to reduce carbon emissions by helping companies calculate and account for carbon expenses. Crowley’s approach is straightforward — his platform quantifies and translates carbon into expenses. With governments now putting a price on carbon, it is now in the best interests of businesses to cut this cost. The software connects cost with carbon and motivates

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00:23:04

Ensuring Reliability With A Startup That Uses Chaos...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/21

Matthew Fornaciari, Co-Founder and CTO at Gremlin Inc., shares his startup journey along with nuggets of information he picked up along the way. Forni has built a company that proactively improves reliability through chaos engineering.Chaos engineering injects controlled chaos into an environment to test it. It looks at the four signals of uptime to keep it going: latency, error rate, availability, and saturation. It’s the practical, software version of failing fast and learning from mistakes — only

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00:43:46

The Value of Freelancing and Fractional Roles with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/17

Amanda Rabideau, CEO and Founder, Arch Collective, Inc. shares insights on freelancing and using fractional executive positions to help startups.Rabideau shares how freelancing is now more relevant than ever. With acquiring great talent becoming increasingly difficult companies need to consider the contractor model. Hiring freelancers provide the flexibility to handle functions your business may not be ready to fully invest in. Startups, for instance, will need a CMO to strategize early on but will

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00:35:08

Knowing Your Market Is as Important as Your Product...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/14

Daniel Cunningham, Founder and CEO at Leonardo247, talks about his startup journey: Bringing a software platform to a traditional market. Leonardo247 simplifies property management and maintenance for multi-family residences. Cunningham talks about the challenges he’s had in using lean bootstrap methodology. It would have been much easier if he’d had a technical cofounder. He was able to overcome those challenges by starting with a smaller circle of customers before scaling up.Bootstrapping carries

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00:27:53

User Research and Software Product Design with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/10

Jonathan Aizen, Founder and CEO of Amitree, joins the show to talk about entrepreneurship and user-researched product design.Aizen’s solution aims at enhancing an antiquated technology we have relied on for so long: electronic mail. He talks about the product cycle he took with Folio. In its current iteration, Folio intelligently goes into emails and helps identify project milestones, events, and sorts through attachments. This saves a ton of time for professionals, especially those in the

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00:49:04

Monetization Strategy and Design for B2B Software...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/09

Chris Mele, Managing Partner of Software Pricing Partners, shares his insight and expertise on monetization for software companies. Monetization is an entire discipline that includes pricing, packaging, and licensing.Mele shares how challenging it can be to think about monetization at the last moment before selling a product. Software companies need to develop the discipline of monetization as early as the product design. This allows the inclusion of features, customization, and an overall valuation

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00:36:02

Founding and Scaling Sustainable Consultancy Firms...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/07

Prof. Joe O'Mahoney, Professor of Consulting at Cardiff University, shares his expertise in the consulting industry. O’Mahoney goes in-depth to talk about setting up consultancy firms in a sustainable manner.He has done research on how many great consultants have decided to start their own firm and fail at it. He’s observed that the reason for this is that, most of the time, great consultants don’t make great startup founders. He has noticed that these struggles often come from selling their

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00:38:49

Shifting Your Mindset Towards Success In Sales with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/04

Brandon Fluharty, VP of Strategic Account Solutions at LivePerson, shares a treasure of insight on the show. Fluharty talks about personal development revolving around mindset transformation.Fluharty has brought enormous success in B2B sales to LivePerson, bringing in 7-figure revenue. He admits that he once thought that being an introvert would be a disadvantage for him as a salesperson. Instead, with the right environment, aligning target accounts, a shift in mindset, and the ability to execute,

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00:38:49

Using Technology and Automation to Drive Customer...

Leaders of B2B Podcast - Interviews on Business... ·

2022/02/02

Sonciary Pérez, Co-Founder of Quala.io, shares her startup journey on this show. Her startup journey is a mixture of building a product and solving problems in an area she is passionate about.Pérez talks about customer success for B2B SaaS companies. In a highly competitive environment, it all boils down to cost and features. Customer success is the lifeline that ensures the SaaS company is in touch with its customers. They use this opportunity to help them make the most of features to justify their

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00:27:18

Increasing Employee Engagement With Data and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/31

David Kindlon, CEO and Co-Founder of Eppione, joins the show to talk about an extremely relevant topic in business today: human resource management.Several companies have adapted to the pandemic through a remote work setup. Once something only tech companies did, it has now become the rule rather than the exception. This trend has also opened up the resource pool for companies. They now hire workers who are fit for the role yet based in different countries. This gain comes with the complication of

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00:39:58

Leadership in Marketing at Large Organizations with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/27

Oliver Nutt, Vice President, Marketing and External Communications at General Dynamics Information Technology (GDIT), shares insights about the importance of branding, leading large organizations, and navigating change.Most of our guests here on Leaders of B2B are usually startup founders overseeing smaller teams. So hearing from a leader of a large organization is extremely insightful.Nutt talks about the importance of branding in enterprise organizations. This marketing responsibility is critical,

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00:33:06

Using Product-Led Growth to Scale Your Startup with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/26

Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder.Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use of any SaaS solution. Providing a self-service option reduces cost and is a great fit for B2B, where

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00:42:34

Starting Up an Unstructured Data AI Company with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/24

Slater Victoroff, Founder and CTO of Indico, joins Noah to talk about his startup journey and the next level of AI. His company Indico Data works on unstructured data. They use analytics with AI to create tools that arm the users and subject matter experts. One of the values Victoroff learned early on and abides by through his journey is humility and self-realization. After being proven wrong on his outlook that deep learning has reached its peak, he pivoted and founded Indico. This value is

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00:46:30

Taking Demand Generation Further with Customer...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/17

Garrett Mehrguth, CEO of Directive, joins Ledge to share his expertise in marketing and his insights as a successful business leader. Directive Consulting has been providing customer generation for software companies for the last eight years.Mehrguth shares that account-based marketing isn’t the right way to go. Citing limited market potential and disjointed KPIs, the spend on impressions and MQL doesn’t translate into deals. He thinks the focus should be geared more towards sales qualified

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00:46:31

The Importance of Demand Generation in Driving Sales...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/13

Eric Stockton, VP of Demand Generation at Constant Contact, shares his career journey that has led to his expertise in revenue generation. He also talks about the timeless tug-of-war between sales and marketing. It’s essential for any business leader to steer both toward revenue for the company. Marketing should be solid in determining the ideal customer profiles and driving meetings toward sales. It’s also essential that sales is given materials and support that relate and speak the target customer

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00:38:47

Accounting to Maximize People, Performance, and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/01/05

Stephen King, Founder and CEO of GrowthForce, joins today’s podcast with some great insight for business leaders. Accounting is a key business function, providing data to help you manage your strategy. Smaller businesses and startups need to deal with the added cost of this function, which often comes even before they have the revenue to cover it.King explains that outsourcing this function is the solution to this conundrum. Outsourcing gives businesses the expertise at a fraction of the cost

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00:39:33

Marketing Communication in the IT Space with Alexis...

Leaders of B2B Podcast - Interviews on Business... ·

2021/12/20

Alexis Chiagouris, director of global marketing communications and brand at Ensono, shares insights in marketing specific to the IT space. As the IT industry has grown, so has the saturation of providers in the space. Creating brand awareness through a marketing communications plan is essential to success.Chiagouris talks about her take on content strategy. She disagrees with the approach to gate content in exchange for gathering people’s information or forcing them to opt-in. She sees so many

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00:39:56

Telling Your Company's Story By Using Presentations...

Leaders of B2B Podcast - Interviews on Business... ·

2021/12/15

James Ontra, CEO of Shufflrr, shares how powerful the story of your business can be in closing deals. He argues that presentations, an integral part of any business, are often done inefficiently and ineffectively. Experiencing this business problem first-hand inspired Ontra to found Shufflrr, a presentation management solution.Ontra thinks presentations are powerful because they drive the sales conversation. If a sales meeting were a movie, the presentation would be the set and effects. A product’s

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00:12:42

Introducing Noah Tetzner, Our New Co-host on Leaders...

Leaders of B2B Podcast - Interviews on Business... ·

2021/12/09

This special episode of Leaders of B2B features Noah Tetzner. Noah will be the show’s new co-host along with Ledge and Jake. Noah works with Content Allies on the sourcing, engagement, and scheduling of guests for the company’s impressive roster of podcasts. He brings an impressive background in organizing and hosting podcasts. In 2018, he started a historical podcast called The History of Vikings which got 50,000 downloads per month.Noah chats with Ledge about the significance of podcasts in

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00:35:01

The Importance of Raising Capital Correctly with...

Leaders of B2B Podcast - Interviews on Business... ·

2021/12/06

Asher Ismail, co-founder at Uncapped, discusses a very important topic for founders and business leaders: raising capital. Ismail shares how his experience with two prior startups made him realize a vital business problem. With bootstrapping or funding your own business, there are only two ways to raise capital: debt or equity. The former can be risky and expensive. The latter can dilute your ownership and leave founders at the short end after so many sacrifices.Ismail urges founders to think about

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235 results

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