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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

05:02

How to Know What Your Podcast Audience Wants

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/10/15

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for your topic and then look at the 2 and 4-star reviews. These often are more constructive and descriptive. 2. YouTube Look for a channel on your subject, and

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05:19

They Want Me to Pull Down Their Interview?!

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/10/01

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You put a lot of work into that episode. There is a certain amount of "How dare they even ask?!?!" This Isn't An Expose on Big Pharma - It's Your Podcast So

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04:55

How to Avoid Sounding Stupid On Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/09/15

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then make sure YOU know: How to pronounce their name What website they want to promote Need Help With Your Podcast? You can schedule a strategy session to

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08:10

Additional Stats You Can Get From Directories

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/09/01

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats from places like Apple Podcasts, Google Podcasts, Spotify, and Amazon. In Apple, you can see what is called engaged listeners as well as how many people

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05:04

I've been Gone so Long How Do I Bring My Podcast Back?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/08/15

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be. I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that

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08:53

What Happened When I Ignored My Own Advice

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/08/01

I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback. While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback. When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart. In the end, the

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07:56

What to Include in your first podcast episode

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/07/15

In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states, “Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating

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06:41

Is It Time to Re-Record My Intro?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/07/01

When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro. Now, I realize this is not a deal-breaker, but my point is, it's easy to fix. If you're going to use the same script, you just need to re-record your intro,

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08:43

Embracing Constructive Feedback

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/06/15

I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I may be coming across a bit more like a curmudgeon. I didn't get defensive and realized that there may be times when bad advice is being circulated and people are going down the wrong path. (I get frustrated when bad advice goes viral). When I launched the School of Podcasting, the original price

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09:25

Getting the Most Out of Conferences

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/06/01

There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a conference. Wear Comfortable Shoes In some cases, these are in giant hotels that will have you going way over 10,000 steps. Also, you will be standing a fair amount in the hallways and having great conversations. Bring Chap Stick As you will be talking more, all that air going over your lips makes them dry Bring

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08:36

Facebook is Pulling the Plug on their Podcast Efforts

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/05/15

I have seen this over and over in my 17 years of podcasting. A big company comes in and explains how they are embracing podcasting, and then a short time later they quietly disappear and hope all the people with microphones don't notice. We do. There is one strategy that ALWAYS works with or without social media and that is what I want to share today. WHO WANTS FREE STUFF? I have a number of free classes at www.schoolofpodcasting.com/freeclasses FOCUS ON YOUR AUDIENCE This always works. Find out

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08:04

How to Pick Your Podcast Publishing Schedule

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/05/01

There is a simple exercise you can to pick the right publishing schedule. I did this with my new podcast and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of your target audience. You might do a longer (20 minutes?) episode on a weekly basis that allows you to show your expertise. It will vary from person to person. HOW TO CHOOSE YOUR SCHEDULE I just launched a new podcast called the

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07:55

What is a 301 Redirect and When Do I Use One?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/04/15

You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old address forwards to the new address. If you put that into podcasting, it is similar. A 301 redirect is a "Change of address" for your podcast. When Do You Use a 301 Redirect in Podcasting? If you are moving from one media host to the new media host (say

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07:46

Launching Your Podcast Without The Heart Attack

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/04/01

People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and freak out trying to make an extremely unrealistic deadline. This is especially true when it comes to submitting your show to the directories. Submit to ALL OF THEM, and once you are approved, THEN you can PLAN your launch. Being in an app for a week or so

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08:19

Avoid Having Your Podcast Hijacked

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/03/15

When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free month at Libsyn.com) 2. Make sure it's YOUR email and credit card on your media host and web host. 3. Make sure you use YOUR login and password when submitting to Apple, Google, Stitcher, and Spotify. These directories have additional stats that show

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05:42

Are You Annoying Your Audience With Your Bad Podcast...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/03/01

Currently, I live alone. However, when I start HBO Max or Hulu a screen pops up that asks me who is listening with only one choice - Me. I know that it's only one click. However, can't they tell that there isn't an option here? It's me or someone else? It's not. There is only one answer: me. It's annoying. Do you have that one annoying friend? Do you hang out with them all the time (if at all)? Probably not because they are annoying. A Bad Use of a Podcast You beg people to come and listen to your

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08:51

Behind the Scenes of Dynamic Content

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/02/15

Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will update all the episodes that have "Spots." Dynamic Ad Companies When I did the research for my book I used a dynamic ad insertion company that put

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07:42

Your Podcast is NOT a Grocery Store

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/02/01

Today we talk about front-loading your podcast with the best content to get people engaged and to KEEP them engaged. GROCERY STORES Grocery stores make their customers walk to the back of the store (typically ) to get to the bread, milk, eggs, and meat (those things that everyone will need). Don't make our audience work to get to the good stuff, you can move it to the front even if it happened at the end of the show. BE ETHICAL I'm not talking about rearranging the words people say to make it

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08:37

The Five Questions You Need to Answer When Starting...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/01/15

As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love the excitement. Here are some questions you need to answer. 1, Why Are You Starting a Podcast? Potential Answers include: To be seen as an expert To promote a product or service (marketing) To find like-minded people (build community) To reach a global audience For the fun of it 2. Is this a passion

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05:38

Why You Need an OBJECTIVE Opinion About Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/01/01

I know it's hard to ask someone to review that first episode that you just spent 10 hours working on, but it makes no sense to promote something until you know it engages your listeners. THE BEST EXAMPLE In watching the documentary Get Back on Disney+, there is not one but TWO clips of Yoko Ono "singing." Does her husband John Lennon stop her to say, "Hey let's work on that later?" No, he's probably blind to her shrieking into the microphone. So my advice today is don't be Yoko. Your family and

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