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PODCAST

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

business management

All Episodes

36:16

Leaders in Customer Loyalty: Industry Voices: Don...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/02/25

Send us a text Loyalty programs have evolved far beyond simple points and rewards. In an era where consumers expect hyper-personalized experiences and seamless omnichannel interactions, brands must rethink how they engage and retain customers. From leveraging AI to recalibrating business models, staying ahead requires both innovation and strategic execution. In this episode of Industry Voices, Mark Johnson of Loyalty360 sits down with Don Smith, Chief Consulting Officer at Capillary, to...

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29:50

How HTeaO is Brewing Emotional Loyalty Through an...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/02/13

Send us a text In a beverage industry dominated by coffee culture, iced tea is making a bold statement, thanks to HTeaO. The rapidly growing franchise has transformed a traditionally home-brewed beverage into a sought-after, in-store experience that fosters both emotional and transactional loyalty. We recently sat down with Heath Nielsen, President of HTeaO, to discuss the company’s journey, its approach to customer engagement, and the future of iced tea in the quick-service industry.&...

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24:52

Pizza, Play, and a Fun Pass: How Chuck E. Cheese is...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/02/06

Send us a text Chuck E. Cheese has been a household name in family entertainment for nearly five decades. With 560 locations across 17 countries, the brand has entertained families with children ages 2 to 12 through its unique blend of games, pizza, and birthday celebrations. However, as consumer preferences and economic challenges have shifted, Chuck E. Cheese has adapted with significant investments in modernizing its facilities and reimagining its loyalty programs to better meet the needs ...

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20:52

Loyalty Live: Key Customer Loyalty Trends with...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/02/05

Send us a text Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vice President of Strategy, Research, and Insights at Phaedon, to uncover the biggest trends in customer loyalty and how brands can rise to meet them. Katie shared grounded, data-driven insights that reveal how loyalty programs are evolving—and how businesses can stay relevant by striking the per...

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17:23

Loyalty Live: Bounteous’ Ellen Green on Partnerships,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/29

Send us a textBrands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty strategies shaping 2025 are redefining how brands connect with their customers on a deeper, more meaningful level.In this edition of Loyalty Live, Loyalty360 speaks with Ellen Green, Vice President of Loyalty Strategy at Bounteous Trends. Ellen shares insights into the industries driving loyalty progr...

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32:06

Daring to Be Different: How True Religion Builds...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/23

Send us a textWhen a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results.In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, bui...

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23:12

Loyalty Live: CataBoom’s Aaron Lobliner on...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/22

Send us a textBrands today face a growing challenge: how to keep loyalty programs engaging and relevant in a market filled with similar offerings. As customers demand more tailored experiences and meaningful interactions, the loyalty landscape is shifting toward smarter integrations, innovative technology, and creative strategies.In this edition of Loyalty Live, Loyalty360 sits down with Aaron Lobliner, Chief Client Officer at Cataboom, to explore the trends and strategies brands are leveragi...

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16:04

From Collectors to Community: How Upper Deck Is...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/16

Send us a textLoyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper Deck’s approach to customer loyalty, particularly through their innovative My MVP 2024 promotion. This program highlights the importance of fan engagement and community-building, two key pillars for loyalty program professionals. By involving dedicated hockey fans in a contest that celebra...

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29:01

Loyalty Live | Personalization Without Compromise:...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/15

Send us a textAs marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges like anonymous website traffic and fragmented data. To stand out, companies must embrace advancements that enhance personalization and drive loyalty without compromising privacy.Enter Wunderkind, a respected partner in identity resolution and performance marketing, which helps brands unlock the f...

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21:11

Loyalty360 Executive Spotlight: John Sellers, Bank of...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/09

Send us a textLoyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Rewards program boasts 11 million members and leverages technology and engaged associates to provide personalized value. Mark Johnson, CEO of Loyalty360, discussed key perspectives on the customer loyalty experience with John.Read the full article on Loyalty360 here.Watch the full interview here.

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27:36

Navigating Gen Z's Expectations: Fat Brands' Digital...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/01/09

Send us a textAs the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies.Understanding the Gen Z MindsetGen Z, c...

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27:04

A Love Story: David's Bridal's Diamond Loyalty Program

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/12/18

Send us a textDavid’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s Bridal, explains that this prominent position not only fuels their dedication to brides but also their innovative approach to customer loyalty. In a recent interview, Cook shared how David’s Bridal leverages data, personalized customer experiences, ...

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19:05

Scoops of Success: Häagen-Dazs’ Refreshed Approach to...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/12/16

Send us a textMemorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and opera...

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18:28

Cava’s Loyalty Program: Driving Growth Amid a Surge...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/12/11

Send us a textCava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vibrant Mediterranean flavors, the chain has not only captured the attention of health-conscious diners but also the loyalty of investors. In line with its remarkable growth, Cava has refreshed its Cava Rewards loyalty program, offering insights into how innovative loyalty strategies can support ...

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16:25

BWH Hotels: Elevating Customer Loyalty and Inspiring...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/12/09

Send us a textTravel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. According to a recent survey by NerdWallet, 41% of Americans have at least one travel rewards credit card. The variety of travel rewards programs in the market allows consumers to choose rewards that fit their lifestyle and build loyalty with brands they identify with. s have at least one travel reward...

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17:52

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/11/19

Send us a textIn our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for its innovative approach to loyalty solutions and data-driven customer engagement, Epsilon leverages its extensive data repository and robust data practices to help brands forge meaningful and personalized connections with their customers.Listen to learn more about how Epsilon enables brands to h...

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24:55

#404: Interview with Michelle DeVore: Launching the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/11/18

Send us a textDesigning an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes even higher.Despite the daunting nature of the project, leadership at Supercuts saw an opportunity to build on the brand’s existing culture of customer loyalty. With a culture centered on customer connections, they leveraged guest feedback as a guide ...

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15:43

#403: Loyalty360 Loyalty Live | Monique De La Rosa,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/11/12

Send us a textArtificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technolog...

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22:32

#402: Piada Italian Street Food Upgrades Customer...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/23

Send us a textThe philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback. Piada Italian Street Food, known for its fresh Italian-inspired menu, has steadily expanded since its founding in 2010, now operating in seven states with plans for continued growth. The brand has made it a priority to listen closely to customer feedback, leveraging data-driven insights to enhance both its on-site and digital experiences. As loyalty programs evo...

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11:53

#401: Royal Bank of Canada: Forming Strategic...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/16

Send us a textWhen a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards a...

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520 results

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