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PODCAST

BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to

business marketing

All Episodes

36:30

The Most Common Thing I Hear That Prevents People...

BE the Sought-After Entrepreneur Podcast ·

2024/02/06

How many times have you shared an idea with someone who said “I don’t think that will work”? One today’s episode I am sharing why asking others to validate your idea often kills creativity and innovation.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why asking others to validate your idea in the early stages of ideation can quickly kill creativity. What you need to know about other peoples’ opinions and how it impacts the way it views your ideas. The biggest thing stopping people

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44:40

My Wish for All Heart-Led Entrepreneurs Who’ve Been...

BE the Sought-After Entrepreneur Podcast ·

2024/01/30

If you feel like you’re misunderstood or you’ve received hate online, I know it can sting. So I want to share with you my perspective to help you continue to shine in the face of criticism. Tune into this week’s episode to hear it.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How to handle negative criticism online even though it stings so that it doesn’t impact your message.How I’ve changed my approach to this and why you get to choose what works for you (& can change your

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38:22

What Nearly Stopped Me from Filming a Video of Myself...

BE the Sought-After Entrepreneur Podcast ·

2024/01/23

What stories are you telling yourself for why you aren’t doing something? Sometimes the resistance is valid and other times it’s our subconscious trying to keep us safe. If you want to hear how that nearly prevented me from filming my solo podcast episodes tune into this one.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What nearly stopped me from filming a video of myself doing my solo podcast episodes (and it not because I am an introvert).How we tell ourselves stories for why

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36:25

The Things We Make Wrong About Ourselves Are Often...

BE the Sought-After Entrepreneur Podcast ·

2024/01/16

If you find yourself making something wrong about you and why it’s impacting your path to success, I’d like to invite you to pause for a moment and reflect on this.I’m sharing in today's podcast, why the things we make wrong about ourselves are often our superpowers.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why the 4 things I used to make wrong about me and how they are actually my superpowers. How instead of making things wrong about you, get curious about why you think

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34:24

The Achilles Heal that Stops Me From Following My...

BE the Sought-After Entrepreneur Podcast ·

2024/01/09

If you question your intuition even though you know better, you’ll want to tune into this episode. I’m sharing the Achilles heel that stops me every single time.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The main thing that prevents me from following my instinct and how I move through it.Why most business owners don’t want to talk about it and what they believe will happen when they do.How this one thing stops me in my tracks and has me questioning everything.If this episode

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38:05

The Main Identity Shifts I Needed to Make to Attract...

BE the Sought-After Entrepreneur Podcast ·

2024/01/02

If you know at some point you want to hire team to support your growth but you’re wondering how to hire an epic team, you’ll want to tune into this episode. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The main identity shifts I needed to make to attract an epic team and how I got it all wrong the first time around. How my corporate career impacted the way I looked at team and what I needed to shed.The misconceptions I had about team and how I shifted my perspective to attract

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28:49

My 2024 Marketing and Sales Strategy Predictions That...

BE the Sought-After Entrepreneur Podcast ·

2023/12/26

If you keep hearing “things aren’t working like they used to” in the online coaching space then you’ll want to tune into this episode because I’m sharing my predictions for 2024 of what will work really well. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What is needed for people to make decisions now and what they are looking for in your marketing and sales. How the industry has shifted and why what used to work, isn’t working like it used to.Why they industry has shifted and

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38:24

My Unique Process for Articulating the Value of Your...

BE the Sought-After Entrepreneur Podcast ·

2023/12/19

Struggling to articulate the value of your coaching services without making grandiose promises? Join me in this enlightening discussion where I share my unique approach of using "enrollment igniters" to highlight the micro-problems that you solve for your clients. Listen in as we explore how nuance can be a niche, and how enrollment igniters can not only help you stand out in a saturated market but also attract a variety of clients. Through my experiences, you'll learn about

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37:48

How to Get the Best Results From Your Marketing...

BE the Sought-After Entrepreneur Podcast ·

2023/12/12

Picture this: your beautifully crafted marketing content, streamlined sales strategies, and intuitive business sense don’t yield the desired results. You're stuck on the hamster wheel of perfectionism, losing energy and not knowing why. We've all been there, and in this week's episode, we're addressing the elephant in the room – optimization and why it’s vital IF you want to get the best results.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What optimization

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29:22

Three Big Reasons Your Copywriting Isn't Creating...

BE the Sought-After Entrepreneur Podcast ·

2023/12/05

After supporting 100s of entrepreneurs across various industries, there are three things I’ve observed that impact business owners’ copywriting and its performance. Listen to this episode to hear what they are and how to avoid making these mistakes.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The crucial role of content and copywriting in successfully selling the invisible and how to use them to attract clients and sell your products or services.The differences between content

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32:26

The 4 Myths About High Ticket Offers and Sales

BE the Sought-After Entrepreneur Podcast ·

2023/11/28

If you’re a coach or consultant struggling to decide how to price your products or services, you’ll want to listen to this episode to hear the four big myths about high ticket offers and sales.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How high ticket pricing is being used to position offers to say it attracts better more empowered clients and why that isn’t true. The four myths about high ticket offers and how to decide for yourself how you want to price your offers.The key

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31:34

What’s the Difference Between a Marketing Funnel and...

BE the Sought-After Entrepreneur Podcast ·

2023/11/21

If you’re new in business or getting ready to launch a new offer and you’re spending a lot of time marketing your business but you’re not experiencing sales, you must listen to this episode.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What the difference is between a marketing and sales funnel and the time and place to use a marketing funnel and when to use a sale funnel.The mistake a lot of new business owners make that is slowing sales down in their business and creating

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34:51

Why I Decided Now Was the Right Time to Launch Two...

BE the Sought-After Entrepreneur Podcast ·

2023/11/14

If you’re contemplating selling a bunch of different things, but you’re struggling to generate sales, this episode will reveal my decision-making process on when is the right time to launch new offers.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How I decided when was a good time to launch two new offers and what I considered before I did it.Why I don’t believe in just selling one thing but I do believe in timing when to launch more offers. The key thing to consider when

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42:24

The Magic Needed to Navigate Sales Conversations that...

BE the Sought-After Entrepreneur Podcast ·

2023/11/07

If you find yourself taking it personally when people don’t buy, I want you to know, that you’re not alone. But I invite you to tune into this episode to hear how I navigated this, too.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How sales are like dating and navigating it with conviction, not desperation. Why people typically choose not to buy, and it rarely has anything to do with you. The key to selling has nothing to do with how well you articulate the value of your products

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48:14

How to Be You 100% of the Time without Guilt or Shame...

BE the Sought-After Entrepreneur Podcast ·

2023/10/31

We all hide from time to time in our business and life but if we truly want to experience freedom we must show up in the fullest expression of who we truly are. Easier said than done for a few reasons, and this weeks guest Rachel Freemon Sowers shares why.Rachel Freemon Sowers is a sought-after Liberation &Visibility Coach, Podcast Creator & Host, LMFT, and the founder of the 100% U Experience. Her passion is empowering LGBTQ+ & female entrepreneurs and professionals to be 100%

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39:21

The Superpower Needed to Excel as an Entrepreneur

BE the Sought-After Entrepreneur Podcast ·

2023/10/24

If it’s hard to have faith before you have proof that things are working in your business like landing clients or selling out your offers, I recommend listening to this episode.I’m sharing how to sit with the discomfort of doubt and not fully trusting yet.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The superpower needed IF you want to navigate the uncertainty of entrepreneurship.Why it’s hard to believe when we have proof or evidence of things working…yet.How I coach my clients

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50:45

The Vital Ingredient to Creating a Compelling Offer...

BE the Sought-After Entrepreneur Podcast ·

2023/10/17

If you’re a soulful coach who has yet to sell your offer 2-3 times, you’ll want to tune into this episode where I share how to position your offer so it sells with just a single email.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:Why is just making sure your offer has a clear promise and way of achieving it isn’t enough in a saturated market.The most critical ingredient to creating a compelling offer that sells with a single email, especially if you’re in a saturated market.Why

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48:13

What I Would Do Differently if I Was Starting My...

BE the Sought-After Entrepreneur Podcast ·

2023/10/10

If I was starting my online business from scratch, this is what I would do differently knowing what I know now.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The things that kept me stuck in the wedds in my business without creating any really traction. The number one place I would focus most of my attention to create rapid momentum and success.Why what seems like a good idea (& the most logical) is often the ones that lead us to just doing more work with little to show for

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43:59

How to Get the Best Return on Investment from the...

BE the Sought-After Entrepreneur Podcast ·

2023/10/03

Invested in coaches or programs but haven’t seen the return on investment or realized midway through that you didn’t align with the strategies they taught, I’m sharing with you how to assess what you actually need so you can make an informed decision. BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The key critical ingredient every strategy needs that’s often not taught in most programs.How to self-assess what you need to ensure you’re investing in the right coach or program to get

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44:36

How to Use Your Marketing & Sales Data to Identify...

BE the Sought-After Entrepreneur Podcast ·

2023/09/26

If you feel like you’re throwing spaghetti against the wall or have no idea how to assess what is working in your marketing and sales, you’ll definitely want to tune into this episode as I share how to use data to inform you.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How to use data to identify what is working and what isn’t working in your marketing and sales so that you can achieve better results.How to avoid changing something that is actually working and stop throwing

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242 results

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