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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

30:36

173: Is It Time for a Commercial Space?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/10/16

“If it doesn’t scare you, you’re not dreaming big enough.” - Sarah Williams Most of us launch our subscription box businesses from a spare bedroom, the garage, or even the kitchen table. But when do you make the decision to move out of the house and into your own commercial space? In this episode, we’re talking with Cheryl Ham of Hypnotic Yarn. She’s been on the show in the past talking about challenges she faced at different stages of growth in her subscription box business. While still

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28:53

How I Generated $20k in Extra Revenue with a Holiday...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/10/09

Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box. Many

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46:35

172: Promoting Your Holiday Box Using Facebook Ads...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/10/02

Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building your audience organically. And you should get your audience excited about your one-time holiday boxes organically. But, if you want to maximize the

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25:35

171: 5 Ways to Build Your Audience Consistently

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/09/25

Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey. A reality of a subscription box is that each month will also bring cancellations. They’re simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience,

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41:47

170: From Subscription Box Week to Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/09/18

Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue. She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! Serving Before Selling Tracey Phillips of Mindless Crafting started her business from a place of service. She’s a paper crafter and card maker who loves sharing her gifts with others

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32:09

5 Emails Subscription Box Owners Can Send Every Month

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/09/11

“Email marketing needs to be part of your audience building strategy.” - Sarah WilliamsYou know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your

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28:16

6 Ways to Keep a Subscriber

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/09/04

As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding subscriber experience, some subscribers will cancel. That doesn’t mean there’s nothing you can do to reduce the number of cancellations and retain

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23:52

169: How a One Time Holiday Box Can Validate Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/08/28

Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? Now is the perfect time to validate your subscription box concept with a carefully curated one-time box. Retail and e-commerce businesses will see high

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29:36

168: 0 to 6 Figures with a $300 Marketing Budget with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/08/21

Katie did something I didn’t think was possible. She silenced a large group of creative women - subscription box entrepreneurs - with one statement. I posed a question to my SubSummit workshop attendees about ad spend. Katie’s drop the mic response was that she reached 6-figures in subscription box revenue with a $300 marketing budget. Katie Sager of Huckleberry Gems is a member of Launch Your Box, Scale Your Box, and my Mastermind. Katie set up shop in the back of her husband’s business. She made

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30:04

167: 8 Ways to Find Products For Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/08/14

One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk?Before you start shopping, you will need your sales tax permit and resellers certificate. File for your sales tax permit first and then you’ll be able to get your resellers

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27:37

166: Lessons Learned From My Last 3 Launches

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/08/07

Three launches in three months to three different audiences. Yep, I did that. As always, there were lessons to be learned from each launch. What surprised me is that three of those lessons were the same for all three launches! That’s a lot of “3”s! So let me break it down. In late April and early May, I launched The Monogram Box™, my curated subscription box. In June, I launched Subscription Box Week, my SLO into my Launch Your Box membership. And in July, I launched my Tees 4 Teachers

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30:03

5 Ways to Do a Monthly Unboxing - Every Month

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/07/31

How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy. You know the why, let’s talk about the how. How can you do a

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28:46

Niching Down Your Ideal Customer Can Improve Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/07/24

“20% of your customer base generates 80% of your revenue.” - Sarah WilliamsIdentifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please

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26:31

Building a Lead Magnet Funnel

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/07/17

In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. Freebie or low-dollar lead magnet. Ads to targeted interests going to cold and warm audiences. Make sure your lead magnet is niched down so you don’t waste time and money on unqualified leads. The goal is to capture

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22:33

165: Quit Being Extreme & Start Being Consistent with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/07/10

Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box journey, this episode will inspire you. Andrea and Whitney became friends in 2018, decided they needed a hobby and bought that Cricut machine, and in 2019, Cotton Chaos was born. The business was a side

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59:35

164: Baking Their Way to a Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/07/03

Last week I hosted our annual Subscription Box Week and it was so so good! Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each serves a different niche and each followed a different journey. All are SO inspiring! Lauren is the “celebrity” of the group! You might have seen her on Food Network’s Christmas Cookie Challenge. Lauren

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20:31

Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/06/26

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their

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41:18

Building an Audience in 90 Days and Selling out on...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/06/19

When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person. Kathy was inspired to provide moms like her - burnt out and depleted from all the past few years have thrown at them - with a truly special, self-care experience. She had no subscription box experience and no

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21:00

163: Why a Subscription Box is a No-Brainer for Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/06/12

What if you could level out your revenue, create consistency, and put an end to the feast-and-famine cycle of one-time product sales? What if you could add stability to your business that allowed you to cover payroll and overhead expenses? What if you knew the inventory you were buying was already sold? Let’s talk about the life of a product-based business owner. Before I started my subscription box, this was my life, too. Spending a LOT of money ordering and manufacturing products. Waiting for

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21:19

162: What is Subscription Box Week?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/06/05

Once a year, thousands of people join me for a one-of-a-kind subscription box coaching experience. Subscription Box Week is coming soon… and I can’t wait! Several years ago, I had started my coaching membership Launch Your Box and it was growing. Slowly. I wanted to put some gas on it and grow more rapidly. A conversation with my mentor, Stu McLaren, led to the realization that letting people spend a week with me as a teacher and coach was the best way to show them what I offer and why it’s right

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