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PODCAST

Digital Queens

Sarah Thomson - Online Social Butterfly

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

business marketing

All Episodes

24:00

EP87 - Setting Goals and Boundaries for a Successful...

Digital Queens ·

2024/01/16

Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on translating your vision into tangible results or simply curious about maintaining a work-life balance, this

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24:49

EP86 - Challenges and Lessons of 2023 in Business

Digital Queens ·

2024/01/10

In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination. Sarah also talks about the importance of setting boundaries with clients and learning to say no to requests that don't align with her business goals. She shares

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24:04

EP85 - Goal Setting and Planning for a Successful...

Digital Queens ·

2023/12/05

In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business and suggests seeking the help of professionals like bookkeepers and accountants. She advises listeners to

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20:34

EP84 - Laura McRae - Managing and Launching a Podcast

Digital Queens ·

2023/11/28

Summary: In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content. With a background as a virtual assistant, Laura decided to

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19:40

EP83 - Get Festive - Creating Engaging Christmas...

Digital Queens ·

2023/11/21

In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses to take a break during the holiday season and set clear expectations for when they will respond to

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26:02

EP82 - Louise Percy

Digital Queens ·

2023/11/14

In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For guests, self-introductions and confident networking are key. Louise also advises on navigating sensitive

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23:59

EP81 - Emily Fogg and Sally Newman -Capability Network

Digital Queens ·

2023/11/07

This week Sarah is joined by Sally Newman and Emily Fogg who are the co-founders of Capability Network, an organization that aims to support small businesses and individuals with disabilities or neurodivergent conditions. About The Guest(s): Sally Newman: Sally is a former corporate professional who transitioned into the celebrancy industry after being diagnosed with multiple sclerosis. She is now the CEO of First Line Productions, a theater and film production company that aims to share

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29:48

EP80 - Sarah McLeod - Boosting Confidence Through Style

Digital Queens ·

2023/10/31

Summary: Sarah McLeod, a personal stylist, joins Sarah Thomson on The Social Circus to discuss confidence, styling, and showing up as your best self. Sarah shares her journey into styling and how she helps women find their confidence through clothes. She emphasizes the importance of starting with what clients already have in their wardrobe and helping them understand their personal style. Sarah also addresses common misconceptions about personal styling and offers advice for women who

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20:51

EP 79 - Selling and Promoting During Turbulent Times

Digital Queens ·

2023/10/25

In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and love. She highlights the need to maintain sales, promotions, and offers during turbulent times to create

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24:45

EP78 - Melissa Ahlquist - From Outdoor Beanbags to...

Digital Queens ·

2023/10/17

Melissa Ahlquist is a multi-passionate entrepreneur who has successfully started and managed multiple businesses. She began her journey by importing and selling outdoor beanbags in Australia, with a portion of the profits going towards missions work. Melissa then ventured into business coaching, where she realized the need to provide affordable coaching resources for small businesses. She started Little Biz Foundations, offering workshops and coaching tailored to the needs of micro and small

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23:57

EP77 - Ellie Swift : Running a Successful Mastermind

Digital Queens ·

2023/10/10

In this episode of The Social Circus, host Sarah Thomson interviews Ellie Swift, a successful business coach and Mastermind mentor. Ellie shares her journey from working in corporate to starting her own coaching business. She explains how she transitioned from one-on-one coaching to running multiple Mastermind programs. Ellie also discusses the importance of creating a unique Mastermind experience and the power of podcasting in growing a business. About The Guest(s): Ellie Swift is a business coach

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21:53

EP76 - Creating Boundries for Success

Digital Queens ·

2023/10/03

In this episode, Sarah Thomson discusses the importance of setting boundaries and improving productivity in your business. She emphasizes the need to reassess goals and plans for the final quarter of the year and shares her own strategies for managing time and energy. Sarah also highlights the impact of good boundaries on overall well-being and offers practical tips for tracking time and structuring workdays. Key Takeaways: It is crucial to set intentions and reassess goals for the final quarter of

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23:44

EP75 - Simone Pavils - Understanding SEO

Digital Queens ·

2023/09/26

Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes the importance of Google Business profiles and collecting reviews. Simone offers a done-for-you service

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27:21

EP74 - Becca Maxwell - Do Divorce Right

Digital Queens ·

2023/09/19

In this episode of The Social Circus, host Sarah Thomson interviews Becca Maxwell, a divorce coach and relational intelligence consultant. Becca shares her journey into entrepreneurship and how her experience in the corporate world and consulting led her to start Do Divorce Right. She discusses the challenges of managing a corporate job and running a business, and emphasizes the importance of setting boundaries and delegating tasks. Becca also provides valuable advice for individuals going through a

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22:27

EP73 - Meta Ads Q & A part 2

Digital Queens ·

2023/09/12

Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the scalability of your products or services when considering ads. She discusses the Advantage Campaign Budget

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23:43

EP72 - Meta Month: Mastering Meta Ads Q & A

Digital Queens ·

2023/09/05

In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad. Sarah emphasizes the importance of testing and patience when running ads, and shares her personal

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21:25

EP71 - Meta Ads Mistakes

Digital Queens ·

2023/08/29

In this episode, Sarah discusses the top mistakes people make when running Meta ads and provides valuable insights on how to avoid them. She emphasizes the importance of understanding ad success benchmarks, testing ads organically before running paid campaigns, optimizing landing pages for mobile devices, defining the ideal customer, and conducting rigorous testing to improve ad performance. Key Takeaways: Understand ad success benchmarks to set realistic expectations for your ads. Test your offers

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22:06

EP70 - Intro to Meta Ads

Digital Queens ·

2023/08/22

Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing – it should be part of your mix. Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception – that organic marketing is free. However, it still takes time and effort to create content, whether it is organic or paid. The Shift to Digital It

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24:04

EP69 - Meta Month - Unveiling the Monolith

Digital Queens ·

2023/08/15

Welcome to Episode 69 of our podcast! In this Meta Month special, we're delving deep into the world of Meta, the parent company of Facebook and a host of other influential brands. Join us as we explore the history, acquisitions, and impact of this technological giant. Segment 1: The Birth of Meta Meta, originally known as Facebook, was founded in 2004 by Mark Zuckerberg and three Harvard University friends. Initially limited to Harvard students, the platform's popularity skyrocketed, leading to

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24:55

EP68 - Tracy Murray aka The Glasses Lady

Digital Queens ·

2023/08/08

In today’s episode, I chat with Tracy Murray aka The Glasses Lady, who is quite well known around Perth for her positivity, zest for life, and passion for inspiring others. Tune in to hear what inspired Tracy to follow her dreams and start her own business. Saying “If you believe in the service you can offer someone, follow that talent, and passion and be inspired to do great things… be patient.” Tracy offers a personalised service taking the time to understand your preferences, characteristics,

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187 results

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