PODCAST

Practical, Actionable Marketing

A podcast for busy business professionals, giving you real, practical insights into how you can improve your marketing in just 4 minutes.

business marketing

All Episodes

Episode #21 - The Power of Pillar Content

Practical, Actionable Marketing ·

2023/11/29

Marketing can be some of the most fun and creative aspects of business. And while having a strategy and long-term plan is really important, it does no good to just sitting on the shelf. So here, in Practical, Actionable Marketing, we focus on real things you can do to drive your business forward.

Episode #20 - The Value of Video

Practical, Actionable Marketing ·

2023/11/01

Episode #19 - The Psychology of Color

Practical, Actionable Marketing ·

2023/11/01

Episode #18 - The Art of Storytelling

Practical, Actionable Marketing ·

2023/11/01

Episode #17 - The Power of A/B Testing

Practical, Actionable Marketing ·

2023/11/01

Episode #16 - Write Better Call-To-Actions

Practical, Actionable Marketing ·

2023/09/29

Episode #15 - The Power of Testimonials

Practical, Actionable Marketing ·

2023/09/29

Episode #14 - How Much Social Media Is Enough?

Practical, Actionable Marketing ·

2023/09/29

Episode #13 - Invest In Your Thought Leadership

Practical, Actionable Marketing ·

2023/09/29

Episode #12 - Gated or Ungated Content

Practical, Actionable Marketing ·

2023/09/09

Episode #11 - Crafting the Best Subject Lines

Practical, Actionable Marketing ·

2023/09/09

Episode #10 - The Best Marketing Tool? Your Delete Key

Practical, Actionable Marketing ·

2023/09/09

In this episode, we cover importance of pruning your writing, and how the delete key can be the key to developing your most effective marketing copy.

Episode #9 - You Need a Brand Guardian

Practical, Actionable Marketing ·

2023/09/09

In this episode, we cover the role of a Brand Guardian and how they can help ensure consistency and integrity across all your marketing touch points.

Episode #8 - Good's Better than Perfect

Practical, Actionable Marketing ·

2023/08/04

In this episode, we cover how embracing incomplete knowledge can help drive your business forward, and that why being good is actually better than being perfect.

Episode #7 - Simple Trumps Creative

Practical, Actionable Marketing ·

2023/08/04

In this episode, we cover how to find success in simplicity by focusing on the power of clear and straightforward messaging. Creativity certainly has its place, but don't make your audience work too hard to understand what you're trying to say.

Episode #6 - Start With the Ending

Practical, Actionable Marketing ·

2023/08/04

In this episode, we talk about the incredible power of starting with the end in mind, and how that perspective can help you overcome limitations by using your creativity and resourcefulness.

Episode #5 - A Simple Way to Make Complex Decisions

Practical, Actionable Marketing ·

2023/08/04

In this episode, we cover a simple but effective way to make decisions, whether they are marketing-related or otherwise. It's a practical way to help remove the emotions that sometimes come into play so we can make the best decisions possible.

Episode #4 - Remember Who's the Hero of the Story

Practical, Actionable Marketing ·

2023/07/10

In this episode, we cover the power of customer-centric storytelling and how to it can help you build stronger connections with your audience.

Episode #3 - The Power of Personas

Practical, Actionable Marketing ·

2023/07/10

In this episode, we dive into how to craft personas which are tools to help you view your marketing through the eyes of the audiences you are trying to reach. They're a powerful way to step outside of our normal perspective and see the world from a different point of view.

Episode #2 - Creative Experiential Exercises

Practical, Actionable Marketing ·

2023/07/10

In this episode, we cover a great experiential marketing exercise which you can use to come up with unique ways to better connect with your audience and customers by using your five senses.

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Practical, Actionable Marketing

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