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PODCAST

Sustainable Winegrowing

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

science natural sciences

All Episodes

33:36

187: Labor and Employment Law Tips from a Lawyer

Sustainable Winegrowing ·

2023/07/06

When it comes to labor and employment, the best thing that you can do is be proactive, says Anthony P. Raimondo, Attorney, and Founder of Raimondo Miller A Law Corporation. Anthony covers the importance of accurate, individualized timekeeping, not just a work schedule. Today, there is software that supports both employers and employees. Right from your tablet or smartphone, you can track clock ins and outs, verify that the employee received their breaks, and even provide telehealth. Anthony provides

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04:00

184: Wine Customer Segments and How to Talk...

Sustainable Winegrowing ·

2023/06/26

Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show

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27:02

185: Why You Need to Talk About Sustainability

Sustainable Winegrowing ·

2023/06/15

As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can. Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life online

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03:52

184: Water Management: Shale Oak | Marketing Tip Monday

Sustainable Winegrowing ·

2023/06/12

While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable (2022 Morning Consult, What Sustainability Means to Consumers). There is a need for consumer education on sustainability, and this is a great opportunity for your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form

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24:20

183: Regenerative Vineyard Farming

Sustainable Winegrowing ·

2023/06/01

The three pillars of regenerative farming are soil health, animal welfare, and social wellness. This podcast brings together interviews with two farmers who are exploring regenerative agriculture practices: Caine Thompson, Managing Director at Robert Hall Winery and Sustainability Lead at O’Neill Vintners and Distillers plus Clint Nelson, Director of Vineyard Operations and Grower Relations at Bonterra Organic Estates. Caine and Clint explore the challenges and benefits of going nearly no-till from

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04:00

182: How to Share Sustainable Stories on Your Website...

Sustainable Winegrowing ·

2023/05/22

Your website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to

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27:07

181: Can Applying Compost Reduce Water Use?

Sustainable Winegrowing ·

2023/05/18

The health of a grapevine starts at ground level – literally in the soil. The California Department of Food and Agriculture is helping farmers improve the quality of their soils through the Healthy Soils Initiative. Taylor Jones, Ph.D., Director of Viticulture at Star Lane and Dierberg Vineyards used his funding as an opportunity to study the effects of compost. After completing two three-year trials in six different soil types in two American Viticulture Areas, Taylor found that compost additions

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03:31

180: Social Responsibility at Vina Robles | Marketing...

Sustainable Winegrowing ·

2023/05/08

While telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your

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24:25

179: Farming with Alternative and Renewable Energy

Sustainable Winegrowing ·

2023/05/04

One way that growers can farm sustainably for the future is through vineyard fleet management. Marc Di Pietra, Regional Service Maintenance Manager for Treasury Americas, a subsidiary of global wine company Treasury Wine Estates, is doing just that by exploring alternative fuel sources and automation. Electric and hybrid vehicles reduce carbon emissions and lower the cost of fuel. The use of remote-operated equipment improves safety for operators, upscales the workforce, improves efficiencies, and

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02:52

178: The training your tasting room staff needs |...

Sustainable Winegrowing ·

2023/04/24

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our

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37:53

177: The Role of Arbuscular Mycorrhizal Fungi with...

Sustainable Winegrowing ·

2023/04/20

Arbuscular Mycorrhizal Fungi, commonly abbreviated to AMF, coevolved with plants from 500 million to one billion years ago. Fossil evidence shows AMF in existence back when dinosaurs roamed the earth. Paul Schreiner, Research Plant Pathologist at USDA-ARS in Corvallis Oregon explains that grapes are a very receptive host for AMF and their symbiotic relationship benefits both organisms. AMF helps plants obtain nutrients like potassium and phosphorous. The plant provides AMF with sugars and fatty

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02:37

176: What's your Sustainable Story? | Marketing Tip...

Sustainable Winegrowing ·

2023/04/10

It’s here! The tool that you need to tell your Sustainable Story. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this week's Marketing Tip we are launching the brand

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25:41

175: How to Prepare for Invasive Pests in Your Vineyard

Sustainable Winegrowing ·

2023/04/06

Vineyard farmers manage numerous pests but the invasive species can be some of the most troublesome. Kyle McAbee, President of McAbee Ag Consulting, PCA and CCA sustainability specialist shares what growers need to know to manage pests currently in their area, like Vine Mealybug, and prepare for ones that could come in the future, like Spotted Lantern Fly. Integrated Pest Management (IPM) is critical. Sustainable and conventional growers should rotate chemistries, scout to track location, time of

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04:48

174: SIP Certified members give back | Marketing Tip...

Sustainable Winegrowing ·

2023/03/27

We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine

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31:54

173: Reduce Your Carbon Footprint with Lightweight...

Sustainable Winegrowing ·

2023/03/16

Did you know that standard wine packaging, including the bottle and the process, is 42% of the wine’s total carbon footprint? That statistic is exactly what inspires Erica Landin-Lofving, Chief Sustainability Officer at Vintage Wine Estates to explore alternative packaging. Lightweight bottling positively impacts the full circle sustainability of wine from saving money on glass and transportation to the quality of work for the people lifting cases to less wear and tear on equipment. Erica covers

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02:59

172: The most important "P"... | Marketing Tip Monday

Sustainable Winegrowing ·

2023/03/13

Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly

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25:45

171: How to Farm Wine Grapes for Climate Change

Sustainable Winegrowing ·

2023/03/02

Amid extreme weather events, many grape growers ask themselves what they can do to adapt their vineyard for climate change. Chris Chen, Integrated Vineyard Systems Advisor in Sonoma, Mendocino, and Lake Counties at the University of California Cooperative Extension is exploring solutions to this question. Mediterranean climates like California, with hot and dry summers and cold wet winters, are particularly sensitive. Researchers expect temperature maximums will be higher and the minims will be

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03:16

170: Sustain Your Branding Efforts | Marketing Tip...

Sustainable Winegrowing ·

2023/02/27

We hope that the previous Marketing Tips' strategies to build a strong brand and practices to maintain consumer trust have been helpful in planning or reviewing your branding strategy. But branding isn’t something you can set and forget. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will

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35:07

169: Do You Need to Crop Thin Your Vineyard?

Sustainable Winegrowing ·

2023/02/16

The study of whole vine physiology does not isolate one variable in grape growing. It looks at many factors at once including data collection in the plant, in the environment and in fruit. In her research, Patty Skinkis, Viticulture Extension Specialist and Professor in the Horticulture Department at Oregon State University helps growers improve their farming practices by evaluating the plant growth stage, shoot growth, pruning weights, yield, cluster weight, berry size, and fruit chemistry. Patti

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03:43

168: Do Consumers Trust Your Brand? | Marketing Tip...

Sustainable Winegrowing ·

2023/02/13

We are exposed to an estimated 4,000 to 10,000 advertisements per day. Branding and advertising are crucial to the success of businesses, but the trust that your brand builds with consumers carries a heavy load when it comes to the success of your efforts. Do consumers trust your brand? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine

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288 results

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