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PODCAST

Rooted In Revenue

Susan Finch & Lany Sullivan

Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.

business marketing

All Episodes

23:22

Changing patterns vs habits, and flipping the script...

Rooted In Revenue ·

2021/08/26

Welcome to Rooted in Revenue! I'm your host, Susan Finch, and today we're bringing you a blast from the past that's still incredibly relevant. Back in 2021, I had the pleasure of speaking with Laura Patterson from VisionEdge Marketing on my former show, SLMA Radio. Laura, a dear friend and frequent guest, recently reached out about revisiting this conversation - and I couldn't agree more that the insights are worth sharing again. In this episode, we dive into some powerful ideas around business

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31:41

Correcting the Disconnect in Your Customer Service

Rooted In Revenue ·

2021/06/30

If someone is completing a form, you never want your customer to take any action that they don't know what's next for them. They need to know what's next and how long it will take. This is just one tip from Sonia Portwood and Virginia Robbins from PCBB. Customer service can make or break your business. Look at everything that you do from the point of view of your customers and you can't go wrong. Virginia reminds us to be brave when a customer leaves. Pick up the phone and ask what happened and

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19:30

Vetting Your Network Security Vendor and Locking It...

Rooted In Revenue ·

2021/06/21

What are the questions you should ask before you select a network security advisor? What should you ask yourself? What are your accessibility needs? Be sure to include the factor of your team's cell phones. How secure are they? The simple requirement for facial recognition to login can save headaches and disasters. Listen to this short episode walking through the logic and some actionable tips.

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25:42

Time for Security Review to Continue #WFH or Hybrid

Rooted In Revenue ·

2021/06/16

When we all were sent home suddenly, not everything was ready for this transition, including the security of the workspace we were cobbling together at home, in closets, on kitchen tables, our cars, coffee shops. Many companies have continued to evolve policies, purchase equipment for those working remotely. But many haven't been able to. This episode will help those companies start that thought process and catch up. Michael says, "Treat your remote and home network the same way you would your

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36:44

What you need to know before going after an...

Rooted In Revenue ·

2021/05/05

Today, I am interviewing Craig Ostbo. I met Craig because Nina Hambleton, who was on our team, everybody loves Nina. She said, "You need to interview my professor because he's the real deal. And he knows everything about international marketing and has so much passion and joy for this." From a touring musician to the perfect timing getting into the natural, the organic, and sustainable world of products, and taking clients brands global is the story he's telling us today. He's also shared some free

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30:31

What if the old audience is still enjoyable, but not...

Rooted In Revenue ·

2021/02/24

"I understand that your clients are your gold, and I'm not going to do anything to tarnish that." Doug C. Who is your ideal client? do not be afraid to truthfully state it. Everyone is not our client. Dream it! You are not being ungrateful grabbing all the crumbs. Free up your time, free up your effort. What do you want your income level to be? Is that enough? It may be fine, everyone has their own level of gratification. ----more---- Some of us base it on time, not money. Why not have it

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23:16

No lead should be ignored, but not all leads should...

Rooted In Revenue ·

2021/02/17

Continuing our discussions with Ledge on ways to quickly jump start your sales team, and ultimately your company's revenue and joy he tackles good vs bad leads and why they all need to be addressed. He says, "From the funnel standpoint, you can use some automation for that, but ultimately make sure you have sales and marketing work together on a human look at the discernment in your funnel. Is this a fit? Why is it not a fit? If it's not a fit are there any flags that I can indicate ahead of time

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26:00

Keeping Your Event Attendees Engaged and Wanting More

Rooted In Revenue ·

2020/08/05

Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment. This episode of Rooted in Revenue first appeared on SLMA Radio. Susan Finch interviews Scott to talk about adjusting, the value of performers to help carry

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21:02

Tucking Away Emotion to Build Your Invincible Brand

Rooted In Revenue ·

2020/01/27

Until you address the emotion in a volatile situation with compassion and respect, you will not diffuse a situation and may do more damage raising the intensity to a blistering crescendo. This is the continuing conversation that started a couple of weeks ago with Melissa Agnes. In this episode, we deep dive into one aspect of our response to a crisis, confrontation, and conflict as our brands and key people are bombarded with heavy emotion. ----more---- Some of what is covered is how to get ahead

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26:31

Crisis Readiness Equals Freedom - 3 Steps

Rooted In Revenue ·

2020/01/13

When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens. What we do to respond in those moments as leaders and team members can change the course of a company and set into motion a chain reaction of positive outcomes or a Coyote/Roadrunner death spiral into dust. A bit dramatic I know, but I wanted you to have a visual as I introduce you to an expert in crisis

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25:00

Generate Revenue From All of Your Passions

Rooted In Revenue ·

2019/08/28

Susan's guest is Richard Moore. Not only is he a successful architect, but he's a graphic artist and product designer. Richard talks about the unexpected lessons learned when he started mass producing products. With over 100 SKUs, he's been able to successfully refine the process. The first step, hiring someone specifically to manage the production process. They met through a Kickstarter program several years ago launching their Chimeras through Walrus Toys. ----more---- When Susan asked Richard

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13:29

Get out of your way and create a successful business.

Rooted In Revenue ·

2019/08/13

My guest today is Corinne McCormack for part two of the interview we did a couple of weeks ago about how to build a multimillion-dollar business. Yes, you can, and she has some final tips, advice, and strategies for you in this episode you don't want to miss. Here we go. I'm here with Corinne McCormack, and we have had some great interviews recently and there were a couple of topics though that I wanted to cover with her. Corinne, are you open, let's tackle those last two topics that we didn't

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28:57

Corinne McCormack - How to launch a multi-million...

Rooted In Revenue ·

2019/07/29

This is the first part of an interview with author, entrepreneur, inventor, speaker - Corinne McCormack. My guest today is author, consultant, seasoned executive, and entrepreneur, Corinne McCormack. We are here today to talk about her new book, From Living Room to Boardroom: How I Launched and Sold a Multi-million Dollar Business. I have it and I love this book. Before I wanted to interview her I said, "Hey, I need your book so that I can read through, get a few chapters under my belt." I couldn't

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22:45

Typos on your site can cost you money - tips to fix it.

Rooted In Revenue ·

2019/03/20

Karen and Susan cover where the typos are and how it can affect your credibility and make it more difficult for your sales team to build confidence with prospects. Listen to the full episode to get examples, details and an action list. Susan's List of task reminders to keep it current. Karen's secret tool to help you find the typos fast. Check your own site for links to internal PDF files, videos on a YouTube channel, too - those change over time, especially since people are converting personal

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33:50

Online Reviews - why you need them, where to find...

Rooted In Revenue ·

2019/03/01

This lively visit with real estate agent, Kristina Smallhorn applies to all businesses who need and receive reviews. The video version linked in the bottom will have some how to tips, too. Business reviews are not just for B2C and brick and mortar. ALL businesses need reviews in the right places where their potential clients go when considering them as as solution. This, along with what their colleagues and friends recommend play the biggest role in decision making before they even contact

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22:14

Which comes first - the why or the how in the first...

Rooted In Revenue ·

2019/02/13

Susan welcomes back author and impact training expert, Amy Franko, as a follow up to the book launch episode for The Modern Seller. Update on her book, wildly successful launch propelled her into the number one position for Kindle downloads in the category of Sales Techniques. We've continued to follow her tips, posts, appearances and the topic of The Why and the How came up. Her blog post titled, "What Distinguishes a Standout Seller?" led to this interview. There is not one answer, but Amy

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27:01

When your voice drives the sale away before it started.

Rooted In Revenue ·

2019/01/14

Take a breath. Really, take a deep breath before you pick up the phone. While you're at it raise your arms, lower your shoulders, sit up straight, smile then make that call, walk into the meeting, take the stage. Speech patterns and bad habits can tune your audience out, even an audience of one, before you get further than your introduction. This will cost you revenue and waste everyone's time. Take tips from voice and dialect coach, Susan E. Finch. This show should have been a video - it was so

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24:27

When to outsource sales training to jump start growth.

Rooted In Revenue ·

2019/01/07

Hey CMOs, CEOs how do you have your SDRs embrace an external group of SDRs to train your existing team on how to secure that first meeting and take it to conversion? Our guest is Whitney Marshall, Co-Founder of Qualified Meetings. Their goal is to operate as an extension of your sales team – our only goal is to convert highly qualified opportunities that meet both of our standards. Why wouldn't you invest in a proven process and full-service program that will predictably grow your pipeline, while

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23:00

Decision Makers Have Disabilities.

Rooted In Revenue ·

2018/12/10

Teresa Huber and Susan Finch talk about the importance of an ADA compliant website. When most marketing departments think of disabilities and ADA compliance, they think about blind people, those in wheelchairs and more obvious issues. Don't forget about those with dyslexia, those who are color blind, hearing disabled. You may not realize how much of your buyer personas include people with a variety of disabilities. Why would you want to exclude them from viewing your site, doing research on your

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24:53

5 Tips to Whale Hunting for Global Accounts

Rooted In Revenue ·

2018/12/04

Author, Barbara Weaver Smith joins Susan Dec. 6 for this episode (listen live on this site at the right). Her first book, Whale Hunting, exposed us to how to succeed in landing larger accounts. Whale Hunting provides your B2B company with a clear, step-based model for successfully finding, landing, and harvesting whale-size accounts–the kinds of accounts that transform your business. It can mean the difference between merely surviving and thriving spectacularly. But you have to be smart and you

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154 results

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